
Orit Mutznik
@OritSiMu
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Head of Organic Channels @Farfetch | ex Sr SEO Director @ Forbes |ex-SilkFred, eToro|Mum👧🏻👦🏻🐶😼 #SEO speaker. Tweets mine. Top 100 SEO by SEJ 🇦🇷🇮🇱🇬🇧
London, England
Joined March 2011
Some CV tips from this (tired) #SEO hiring manager: 1. Always apply in EN, not all people in the process understand your lang. 2. Spent years in an agency? The agency name (usually) means nothing, it's the brands you worked on, what you did for them and results that really matter
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Winning Ecommerce Organic Search in an AI Era 💸 My presentation from #searchnstuff2025 - going through: * The AI search trends across major shopping verticals * What's actually attracting AI search traffic * Advice to maximize your AI Search visibility as an Ecommerce site *
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Huge moment for the Middle East, for the World, and for President @realDonaldTrump . As his haters keep howling that he’s the new Hitler, he is delivering peace like he promised, and deserves enormous credit for doing so.
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Felicitaciones al Presidente @realDonaldTrump por haber alcanzado un acuerdo histórico de paz entre Israel y Hamás, quienes hoy, a un día de que se cumplan dos años del trágico atentado del 7 de octubre, firmaron la Fase Uno del plan de retirada de Gaza y la liberación de los
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London SEO/ASO job seekers, just as the Sunday scaries start to hit, why not come work with me on the world's leading global marketplace for the luxury fashion @farfetch as Sr. SEO/ASO Specialist (hybrid, London)🛍️ https://t.co/uUsXO186HH Details https://t.co/Lr6opljbIb
#seo #aso
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BREAKING: A woman went undercover into the Gaza flotillas—she recorded everything and has exposed the entire organization. The activists are on camera admitting that it’s all for PR and that their funding is from Hamas and the Muslim Brotherhood.
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The only way to fight darkness is with more light🕯️This is the way. God bless you Rabbi Walker. A hero. May the memory of the victims of the Manchester attack be blessed💔 #manchesterterrorattack
“Please Go To Shul” Rabbi Daniel Walker encourages Jews around the world to continue to pray, study Torah and proudly go to synagogue. His shul was attacked yesterday on Yom Kippur and he refuses to be intimidated. “Keep on spreading the light!”
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Procedures are under way to wrap up the Hamas-Sumud provocation and to finalize the deportation of the participants in this sham. Already 4 Italian citizens have been deported. The rest are in the process of being deported. Israel is keen to end this procedure as quickly as
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This morning as I sat in a London synagogue for Yom Kippur services, a friend sitting next to me said “I reckon Jews have about 10 years left in this country.” I said I disagreed, and that it’s not as bad as it seems. About 20 minutes later, the service was suddenly
Manchester, England - this monster just murdered two Jews walking into synagogue on Yom Kippur and put two more in the hospital. This is what globalize the intifada looks like.
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WHOAH. This is an AI summary of the reddit thread in the description of a Google SERP. I'm not seeing it on the linked page, meaning it's likely generated by Google! Ref: https://t.co/AlD0A8MI1u
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In case you missed it, Google disabled 100 results per SERP and caused a glitch in the Matrix (wait for it...)😉 Link for more serious context about the possible abrupt death of the great decoupling🐊☠️ by @brodieseo here: https://t.co/0autPKJwu6
#seo #google
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Hey @johnmu @rustybrick. It seems like Google has an undocumented User Agent. In my logs, whenever I ask Gemini to request a page, a very specific user agent called "Google", no string before or after, just "Google" comes visit our page. https://t.co/RwNomvxTP6
developers.google.com
Google crawlers discover and scan websites. This overview will help you understand the common Google crawlers including the Googlebot user agent.
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How not to get fired in the GEO era I snark about seo/geo/aeo/etc as much as anyone. But not internally. Especially not to the senior leadership team. I made the “it’s just seo” mistake one time and not again. A few thoughts how marketers/seos should approach this…
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I’ve heard way too many people speculating that AI search means “SEO is dead.” I’ve been getting tons of ads from “GEO” companies saying the same. This couldn’t be further from the truth. I had to put my thoughts in writing. Check it out on @seland: https://t.co/Ovt9teD1Cq
searchengineland.com
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.
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Happy Friday, London Job seekers! ☀️ 🇬🇧 I'm expanding my team and looking for a (hybrid) UK/London-based SEO Copywriter with (luxury) fashion expertise to join my team at Farfetch. Love Prada? Come write about it 🛍️ 👇 https://t.co/aBGjJt7Nqs
#seo #hiring #Copywriter
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Here's the secret to getting your brand mentioned by AI... Co-occurrence. At @Ahrefs, we analyzed which factors correlate most with "brand visibility" in LLMs — specifically within Google's AI Overviews. "Branded web mentions" was a clear winner with a correlation of 0.664.
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Google Top Quality Store optimization is one of eCommerce SEO’s hidden gems. In this guide, I detail the top opportunities that I consider "quick wins" when working with clients. -> Google Top Quality Store Optimization: Tips & Tricks for Ecommerce SEO
brodieclark.com
Table of Contents sort-tool Which countries are eligible for Google’s ‘Top Quality Store’ benefits?Promotions Rejection RateReturn PoliciesImage ResolutionImages Per OfferGlobal Store Ratings (Google...
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AI Mode, Shopping edition is here👀 (US only that is) @brodieseo shares his insightful perspective as always. IMO, in this shopping episode of the Google v ChatGPT drama Google wins by a landslide, providing a useful ux for users and a streamlined experience for ecoms #seo #ai
Google has shown once again why they are unbeatable when it comes to Shopping, releasing their competing product to ChatGPT a few days later. The release of Google's product recommendations in AI Mode is here, and I'm quite impressed by the experience so far after testing out
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"ChatGPT is exploring ways for merchants to provide them their product feeds directly, which will help ensure more accurate and current listings." IMO once they do, ChatGPT Shopping will grow exponentially+reach equivalent traffic levels much faster than traditional G search #seo
How ChatGPT Product Results are Selected, Displayed and Ranked, directly from OpenAI's documentation 👇 * A product appears in the visual carousel when ChatGPT perceives it’s relevant to the user’s intent. * ChatGPT assesses intent based on the user’s query and other available
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Here's the ChatGPT Shopping vs Google Shopping Free Listings Comparison by @brodieseo
#seo
https://t.co/iC73R5r04H
brodieclark.com
ChatGPT has been updated to support product recommendations within their version of free listings. Here's how it compares to Google Shipping.
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