Ryan Stewart
@ryanwashere
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Fractional CMO, specializing in customer acquisition campaigns (). Managing partner: @blueprinttrng @webrisagency
Miami, FL
Joined December 2009
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there is no 'work / life' balance. there's just your life and how you live it.
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use
@ahrefs
on sites like Quora, Reddit (forums, etc) to pick the Pages with a big KW footfrint / traffic.
1. Use these to build new topic clusters on your site
2. Promote content on these threads, as they have a steady stream of organic views from Google
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3 weeks ago my fiancée and I scrapped our wedding plans and eloped in Lake Como.
Now we’re touring Italy for the next month.
✌🏼
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Local SEO is the easiest way to make money as an agency right now, here's why...
1. It's easier than traditional SEO
Ranking in the Maps pack is far easier than the traditional SERPs. You don't have to worry about building a ton of expensive links or content, you can hire a VA
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The SEO Blueprint Book is live!
It contains everything I know about how to do SEO at an advanced level, including 20+ awesome templates.
Get your copy:
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$136k in ad spend -> $1.215m in revenue.
thinking about doing a free video on how to use Facebook Ads to generate high ticket leads, specifically for digital agencies.
would you be interested?
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I miss the blogging days - back then you could literally build a multi million dollar pipeline just from creating articles on your site.
The SEO community will never admit it, but blogging is dead.
SEO Twitter loves to blame Google algo changes, but it's really that our
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FYI, cold email outreach isn't dead.
I actually think it's more effective than ever.
I got this email a year ago - teach tape on how to get someone's attention the right way.
I hired the kid on the spot, he writes a lot of my copy and blog content.
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Content publishers and affiliate site owners are furious with Google right now.
I've seen more and more Tweets claiming that Google is "ruining their business" because of AI overviews and the latest algo updates.
Google thinks the same about you.
Google thinks you ruined their
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FREE [no opt in] case studies detailing EXACTLY how we've helped our clients EXPLODE organic traffic:
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we've automated ~70% of our agency's SEO service through BigQuery.
by aggregating our client's data into a database and pushing it to audits, reports and deliverables on a schedule.
$100k worth of work for $2k.
SEO is f@%$ing easy. please @ me.
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Was digging through our [old]company portal and found a document that listed out our agency's deliverables.
I decided to publish it to give you guys more firepower / ideas to add to your SEO retainers.
Missing something? Tweet @ me!!!!
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We don't talk about this enough...how much time it ACTUALLY takes to run an SEO campaign.
Analyzing data, using tools, spreadsheets, formulas...
There's a better way.
You can automate SO MUCH using Google BigQuery.
More here ->
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A word of advice to those of you starting to use video.
We analyzed our video data from 2017 (over 2M views across platforms), most people watch less than 10 seconds.
DO NOT use a branded video intro, people don’t care about it and it wastes their attention. No one cares
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Been plugging on a tool that projects results of an SEO campaign.
We were doing it manually in Sheets + Data Studio. It used to take 2 hours...It now takes 2 minutes.
Will be ready for public release in 10 days - can't wait to share it with you!!
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SEOs complaining about nothing again...
1. These 3 results inside of the SGE answer box are going to a TON of traffic
2. The traffic is going to be higher quality, bc the SGE answer will have warmed up the traffic and created a click with intent
3. SEO will shift to focusing
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everytime i see a "new" headline in the SEO industry, all i can think about is...
people still waste brain space caring about this?
no one talks abt business results, they just want to bicker about the proper terminology of made up terms like "dofollow" links.
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my YouTube video about using Google Sheets to automate your agency [still] gets BOMBED by know-it-all SEOs that think Google "spies" in Sheets and penalizes websites bc of what they put there.
It's 2019, stop wasting your time thinking about stupid shit.
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LinkedIn organic is going bananas. I posted this status update LAST WEEK, it's still getting comments.
For those of you who think this is a waste of time, this single post has generated TEN consultations.
You can steal my LinkedIn strategy here:
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upwork cut off without notice in russia.
i get it - putting a squeeze on the population to put upward pressure on the government to stop the senseless attacks on the ukraine.
but damn, my heart goes out to the people in russia as well. they didn't ask for this shit either.
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Just read another article arguing that "SEO is dead".
If you agree with this, here's my thoughts...
SEO isn't dead. You just suck at it.
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If you don't have at least 1 child, you are not qualified to talk about time management or morning routines or none of that. stay in your lane.
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i believe organic is the most valuable traffic.
BUT seo's place in the marketing mix has changed. it's too slow for a young business to rely on for acquisition.
i invested a lot of time (and $) in '19 to figuring out how to advertise effectively.
these are my top learnings...
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Got turned down from a few speaking engagements for not having a speaker reel.
So I had an editor put one together. Looking for some feedback on this one...thoughts?
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and they say SEO is dead...HA!
p.s. we charge this client less than $2k/month. we're able to keep our services so affordable bc:
- 100% remote team, little to no overhead
- heavy reliance on internal tech we've built
- extremely detailed strategy + process execution
hmu.
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I told myself I wasn’t going to work on vacation. But with hotel lobbies like this, how can I not 😩
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My approach to SEO in 2018:
1 - What is SEO?
2 - Why do you need SEO?
3 - How do search engines work?
4 - What “ranks” a website?
5 - How has SEO changed?
6 - Where is SEO going?
7 - Our evergreen approach to SEO
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#TTTLIVE2019
hands down the best marketing event I’ve been to in a very, very long time.
Also, if you want access to ALL of the templates, SOPs and trainings from my talk 👉🏻
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Madeira (Portugal) is hands down the most beautiful natural place I’ve ever been - truly incredible here!
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@AlexHormozi
Not sure if this is a healthy take for the young folks who look up to you.
You could make the argument she has her DG line bc of the tape, bc attention at any cost is all that matters in this country, when it shouldn’t.
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You gave up too soon.
That podcast. That side hustle. That YouTube channel.
It takes relentless consistency, putting 1 foot in front of the other day after day after day, all while keeping faith that you’re walking in the right direction.
It’s doable. Just keep going!
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An approach I've been testing out.
I find an article that's ranking for KWs I want & offer to pay for the article, publish it on my site and have them 301 redirect it,
Cuts down on the strategy, writing and link building - gets right to the result, instant rankings.
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Seeing all this chatter from SEOs who are testing AI to write content and realizing that's pretty damn good.
This shouldn't be getting any buzz.
We've been farting out crap commoditized content for half a decade, now it's just going to take less time thanks to AI.
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My gf and I made a last second reservation at the W. As we’re pulling up, she says:
“so excited to take the lotion from the rooms, they have Bliss”
5 minutes later we both get this ad on IG.
This is NOT an isolated incident - happens w/ dog food, groceries, etc. anyone else?
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send a loom video w/ client deliverables to run them it.
this cuts down on waste of time meetings to 'review deliverables' with clients.
way too many agencies put 4 team members on a call for an hour to walk clients thru something they should do on their own time.
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1/ Instagram is by far and away the most misunderstood and therefore underutilized sales tool.
We’re closing a TON of new accounts in
@BlueprintTrng
through IG and DMs.
Here’s the process we’re following...
***RT and share***
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@thejustinwelsh
When you believe in your product and it’s impact, you feel a responsibility to your customers to continue to do more, reach more, help more. Purposely impeding your growth could be viewed as selfish, bc you hit your income goal.
Money is [one] measuring stick of your impact.
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dropping this ALL next week...and a HUGE suite of tools built by
@dkrevitt
... and 25+ SOPs...and 670 videos...and 32 deliverable templates...and 45 email templates..plus SO MUCH MORE. it's an SEO agency in a box baby!!!!
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Real shit. My twitter feed constantly reminds me how many SEOs out there are 10x smarter than me....but they’re still employees. I took a chance on myself when NO ONE around me thought it was a good idea. HAVE FAITH IN YOUR ABILITY TO WIN!!!!
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Are you leveraging any APIs in your SEO work?
@losersHQ
put together an awesome guide on the top SEO APIs available and some use cases for tools we've built using them.
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I can't understand why some prospects go thru the proposal process & then refuse to answer follow up emails.
Be an adult - it takes 30 seconds to respond to an email to say you're not interested.
There's nothing more disrespectful than wasting someone's time!!
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wanna take a moment to personally thank
@HubSpot
.
i've never used your product, but your demographic targeting on facebook is by far and away the best cold targeting for agencies.
🤜🤛
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Some of you take this SEO stuff way too seriously.
I post a video with (what I think is) helpful content and the amount of spite, vitriol and hate in the comments is mind blowing.
You don't need to threat my family bc of my viewpoints on Google's algorithm.
Take a deep breath
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This deck is worth your skim...
How we're automating technical SEO & reporting for agencies using APIs+ BigQuery.
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Best marketing podcasts?
Looking for something new to listen to while walking my dog
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decided today we're going to give away all of our agency's processes. literally how we do SEO, from the day a client signs to exits.
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SEOs ... if you have a client who disrespects your team, you'd fire them right?
So why cry when Google drops an update?
You built a house on their property.
They make the rules (you knew them). You chose to break the rules.
Stop complaining, you look like a child.
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We bought a house this month, renovating pretty much the entire thing.
I can safely say I will never do this again 🤦♂️
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working on a new case study for our how we EXPLODED the organic traffic (and revenue) for a CANNABIS company. objectively, it's super interesting bc almost every marketing tactic is blacklisted - will be sharing soon!
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🚗 Lambos... 🛥 Yachts...They're cheap tactics used to get your attention. But unfortunately, they work.
This puts us in a tough spot at
@BlueprintTrng
- how can we get your attention without stooping to that level?!
I have a simple proposition.
👉
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AWESOME reporting solution for local SEO.
@losersHQ
whipped up an awesome 5 page Data Studio report that blends local data into easy visualizations for clients.
Right now it's for
@BlueprintTrng
members, will be released publicly in 2020 (maaaaybe).
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launching our agency project management system this month. tutorials + automated Google Sheets (w/ API integrations).
#1
way we've scaled.
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How I respond to spam messages on LinkedIn.
You can easily setup these keyword shortcuts (iPhone) by going to:
-> settings
-> general
-> keyboard
-> text replacement
-> add new
How do you respond to spam LinkedIn messages?
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love data studio for the ability to blend data from any source.
these charts are pulling data from
@DeepCrawl
, Stripe, GSC and GA.
credit:
@losersHQ
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I've spent close to a million dollars on video production / editing / ads over the last 10 years. This is my
#1
learning from all that...
The production quality of video does not matter.
I've tested this time and time again.
Below is a screenshot from our agency's YouTube
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for those of you aspiring marketing entrepreneurs out there, forget seo, for fb ads, learn youtube ads!!!
i've been spending the last few weeks mastering youtube ads.
this isn't by choice, it's bc every contractor / agency we've hired hasn't gotten the job done.
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if you're struggling to close more agency contracts, repeat this over and over and over...
"sell the hole, not the shovel".
so many agencies *think* prospects care about tactics. they don't. they care about impact.
"sell the hole, not the shovel".
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I don’t go out much. When I do, I’m reminding how washed I am. Literally so hung over this has taken me 19 mins to tweet
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Not a bad first day for the apparel site. Launched this with no ads and only 2 SKUs (hoodies).
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Blows my mind when I'm on calls w/ "CEOs" who BLAME employees, contractors and agencies when things don't go their way.
I don't care how much money is involved or how important you think your business is. Your company is YOUR responsibility, BE A LEADER - find solutions.
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ad tip: most conferences want $20k+ to advertise there.
conference sponsorships do work (not knocking them), but it's way cheaper (& more effective) to advertise on Twitter by targeting the conference hashtag.
you can literally spend $1k and get the same amount of sign ups.
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why are people so annoying about seeing ads?
like, ppl will spend 2 hours on facebook scrolling looking at cat videos but when an ad pops up all of a sudden it's impossible to just keep scrolling, but it's easier to leave a comment?
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being a marketer has destroyed me as an online consumer. can't help but mentally tearing apart their UX and refuse to buy when it's shitty.
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We've been using this as the
#1
reading for our new summer interns at the agency. Amazing piece of content to get people from zero context to functioning SEO!
BIG DAY!
The New Beginners Guide To SEO is LIVE!!!
A lot of love, sweat and tears went into this & we are dedicated to continued improvements. ❤️
Enjoy!
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6 years ago I started
@BlueprintTrng
... I've gotten so much 💩 for this company...
From THOUSANDS of spiteful comments on ads calling me a moron, to the SEO industry 'leaders' who have refused our sponsorship / partnership requests because we "don't represent their audience"...
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this year, i'm thankful for self-awareness.
the realization that my ego was standing in my own way.
what got us here will not get us there.
i've invested a lot into consultants + coaches to open up my capacity to think.
2021 will be the biggest year yet, gtfo of my way.
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New office space for
@WebrisAgency
almost done!
Build out conference + call rooms will be done by end of week.
Love working at home, but I’ve missed having a dedicated space!!!
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One of the huge reasons I encourage my team to work from home.
An hour a day stuck in this shit makes you hate your job real quick.
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3) example hook:
❌ BAD: Hey my name is Ryan Stewart I'm the CMO From The Future agency, a Philly based technical agency. Today, we're going to talk about scaling your Facebook Ads.
✅ GOOD: Struggling to scale your FB ads? I got 10 quick fixes for you lined up in this video.
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Here's a sneak peak at out content audit module, which will teach you how to run an end to end content audit (w/ examples):
- 19 actionable videos on how to run an advanced audit
- Free access to our content audit tool
- Presentation deck template
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it takes a special type of person to schedule a consult, request a proposal and then completely ghost off the face of the planet.
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Twitter DMs are a highly underrated networking / sales tool.
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“fAcEbOoK aDs DoN’t WoRk”
I hear this allllll day from agency owners.
FB ads work, your strategy doesn’t.
DMs are open
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We've built +20k links for clients over the last ~8 years.
Each link was tracked in a Sheets file.
@losersHQ
connected the Sheet to SEMrush's API to track KW movements.
We analyzed the results and delivered them in the State of the SERPs.
Check it -
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It's tax season!
We interviewed a CPA who ONLY works with agencies.
A few questions:
0:48 – Is there anything unique about agency taxes?
2:23 – How can agencies reduce their taxable income?
4:46 - Are there agency specific tax deductions?
👉
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1. so proud of the design work we're doing for clients right now.
a lot of agencies are charging $25k or more for the level of detail we're delivering.
we're building custom WordPress websites for less than $10k, in less than 6 weeks (UX, UI, dev).
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after holding out for months, i finally sold off all my cryto assets (except bitcoin).
i took a loss of about $50k and did it solely to offset my tax bill this year.
while i do think there's a future for crypto / web3, my money is better invested into my own businesses rn.
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Been using VAs throughout my career, I'm a HUGE proponent of leveraging offshore talent to grow and scale companies.
Here's 9 tips on how to get started using virtual assistants properly:
There's also a link to join our FREE Slack community up there.
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@FoxNews
how can you possibly mis quote something so bad. what she said was nothing close to that. so irresponsible, click bait bullshit!!!!
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Me, every time I test LinkedIn Ads.
In theory, they should work great. LinkedIn has the uncanny ability to target based on professional data points.
In reality, I always end end paying way more per action than with FB or YT ads.
Anyone using LinkedIn ads successfully?
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i've been using FB ads for 5 yrs. this is the cheapest FB traffic i've seen.
here's data from the past 2 weeks:
landing page views:
- before: $2.39
- now: $.53
free trial leads:
- before: $15.67
- now: $.89
it's a double edged sword, it's difficult to sell to ppl right now.
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am i the only one that's a psychopath about formatting?
like a misaligned text box in a powerpoint deck gives me anxiety.
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Been testing ChatGPT vs human copy with our FB Ad campaigns:
High ticket B2B:
👩💻 Human written CPL: $44.97
🤖 ChatGPT written CPL: $205.34
eCommerce apparel store:
👩💻 Human written CPA: $24.72
🤖 ChatGPT written CPA: $32.43
So far, humans outperforming the machines…HOWEVER
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1) i went back & forth with myself on whether or not i should post revenue info like this for
@BlueprintTrng
.
i ultimately decided to bc i think the story behind this might help a lot of folks in the SEO community.
for years, i was focused on the wrong things in my companies...
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We helped a local coffee shop (with 9 locations) increase organic traffic OVER 320% WITHOUT creating a SINGLE PIECE OF CONTENT.
Read the 8 old skewl SEO tactics we used to achieve this growth here -->
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it's always been a complete mission to prospect for podcasts to pitch as a part of PR campaigns.
@sparktoro
makes it super easy - really digging the product so far!
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