Joanna O'Connell
@joannaoconnell
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equestrienne, data nerd, professionally opinionated, VP Principal Analyst at Forrester Research. Opinions are my own.
NYC
Joined March 2009
#anamasters is in full swing - market growth is not the same as taking market share. Get more users into the market, you grow it. “All boats rise.” Mark Pritchard of P&G @ANAmarketers
linkedin.com
Marc S. Pritchard of Procter & Gamble kicks off #anamasters -> growing markets is what it’s all about. Full stop. How to do it? Resetting the bar - on innovation, insight, inclusion, impact. R3
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It was such a pleasure!
It was great to see @DonnaSpeciale from @GrowWithTU for our "Road to Cannes"! She says marketers have many opportunities for growth by connecting with Hispanic audiences, in interview w/ consultant @JoannaOConnell. Thank u @FreeWheel & @SpectrumReach
https://t.co/ipU1R3ceNo
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These moves by tech giants like @Meta @amazon and @google parent Alphabet are depressing & scary. The societal implications of #socialmedia and #GenerativeAI colliding are profound. This, to please #wallstreet, feels so irresponsible by those most powerful. Gross.
Tech layoffs ravage the teams that fight online misinformation and hate speech @CNBC
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Thanks for having me, guys. It was great fun.
New pod episode. @joannaoconnell tells us what CMOs really want. "CMOs don't care about DSPs". Apple: https://t.co/bm2185VJN0 Spotify:
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Well, now that I’ve been publicly shamed in this latest episode of this podcast, I guess I really need to come on the damn thing don’t I? 😂. Until then guys, thanks for catching me at Possible.
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Watching #Megan and all I can think about is the latest episode of #Hardfork from @kevinroose where the new #Bing gets all kinds of #creepy with him 😱
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Delighted to listen to friend and former colleague @jaypattisall of @forrester outlining the central role of #media in #marketing #ANAMedia @ANAmarketers
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Who knew my favorite preso at the @ANAmarketers #media conference would be on #procurement?! 👏🏻 @mindshare and @Novartis challenging the #conventionalwisdom in a thoughtful way (hint: walking the consumer-centric walk, not just talking the talk)
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I loved this conversation with @billwise - honest and interesting. Thanks for having me, @TeamMediaocean crew. #CES2023
“Does independence still matter?” @billwise and @joannaoconnell pulling no punches in terrific closing session #mediaoceanretreat
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A super interesting, honest buy-side conversation about cross-screen advertising. Loved it. Thanks for having me, @OpenAPTV !!!
Didn't make it to Cannes? We'll be publishing replays of TV’s Advanced Advertising Summit, starting with the Buyer Perspective – a critical conversation on what’s needed for the buyside to realize the promise of cross-screen advertising. Watch it now here: https://t.co/izc1vUBEwV
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So amazing to see my wonderful former colleague @EDecruise highlighted in this important @IBMWatson Advertising talk on addressing the #bias in #advertising problem. 🙌🏻 @MMAglobal #shapethefuture @AdCouncil
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Check out our POV on Google’s FLoC replacement, #topics.
Google Is Still In The Driver’s Seat With Topics, Its More Transparent FLoC Replacement https://t.co/lCm1c8yOf3 via @Forrester
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Annnnnd… the shoe finally drops, shocking no one. “AT&T (T) Sells Xandr to Microsoft (MSFT) in Retreat From Digital Ad Market” - Bloomberg
bloomberg.com
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Snap’s earnings show the rising, real-world impact of #datadeprecation. Check out this blog from me, @sliuf @jessieliu_ to get our take.
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Last night’s viewing: #ExorcistIII followed by a #howto #video on #horseclipping. 🤷🏻♀️. Gotta be me.
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I was recently reminded that I wrote a piece of @forrester research back in 2012 - yep, 9 YEARS AGO - advising marketers to focus on transparency and a clear value exchange with consumers where behavioral advertising was concerned. If only...
forrester.com
Recent advances in audience targeting point to a digital marketing future that leverages consumer data to create personalized messaging and drive higher...
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THIS IS LITERALLY THE BEST OLYMPIC COVERAGE OF DRESSAGE EVER. 😂😂😂 Equestrian or Horse Crip Walking? | Olympic Highlights With Kevin Hart a... https://t.co/HTKcUXZ0Y3 via @YouTube #Dressage #horsebackriding #Olympics (starts at 1:15)
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