Forrester
@forrester
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Forrester helps business and technology leaders use customer obsession to accelerate growth. With us, you can be bold at work.
Cambridge, MA
Joined July 2007
In turbulent times, #B2B leaders must go beyond the initial advice of “don’t panic”. @forrester VP, Research Director Matt Selheimer emphasizes the importance of mastering change leadership and continually evaluating risk to navigate volatility effectively. Learn more here:.
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The unpredictability of recent tariffs has left global companies struggling to adapt. In this @nytimes article @forrester's Principal Analyst @jaypattisall shares insights on how advertisers are navigating this shifting landscape.
nytimes.com
Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t be worse.”
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Think success with AI is primarily a technology challenge? Think again. In this episode of What It Means, Vice President and Principal Analyst @jgownder explains why the most effective AI strategies take a human-centric approach. #ForresterPodcast
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Speaking with @CNBC, VP, Research Director Merritt Maxim shares how Alphabet’s planned acquisition of #cybersecurity startup Wiz could open the door to more cybersecurity startups seeking IPOs in the near-term.
cnbc.com
Google's $32 billion acquisition of Wiz may signal the start of a friendlier initial public offering and deal activity environment.
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Is AI misalignment an existential risk to your business? VP, Principal Analyst Brandon Purcell explains how an “align by design” approach can build trust in your AI in this week’s #ForresterPodcast.
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Risk managers can finally stop trying to use the three lines of defense (3LOD) framework for managing risk. Learn about the Forrester Continuous Risk Management Model in this week’s episode of What It Means.
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We are thrilled that CX Summit EMEA has been featured in @cxtodaynews handpicked list of go-to customer experience events for 2025!.There’s still time to register — we hope to see you there!
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AI and external influencers are expanding the boundaries of the B2B buying group. This week, VPs Steven Casey and Barry Vasudevan introduce the concept of buying networks and explain how it can help rein in buying mayhem. #ForresterPodcast #ForrB2BSummit
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How should B2B marketers adapt their content strategies as buyers turn to #genAI to do their research? Principal Analyst Lisa Gately explains on this week’s What It Means episode.
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The semiconductor industry is transforming quickly. Senior Analyst Alvin Nguyen reviews the latest US and global chip manufacturing trends and what they mean for your tech strategy. #ForresterPodcast
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Sony Corporation of America collaborated with us to transform its data strategy for a world beyond third-party cookies. Watch this video with Sanjay Venkatesh, vice president of marketing technology, to hear how this new strategy helped his team significantly increase its return
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What are the most promising use cases for AI agents? And what is the real definition of agentic AI? Find out as VP, Principal Analyst Craig Le Clair and Senior Analyst Christina McAllister break it all down on the latest episode of What It Means.
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Global tech spend is set to exceed $4.9 trillion by 2025, driven by generative AI, cybersecurity, and cloud solutions. Read more about Forrester's new Global Tech Market Forecast, 2024-2029, here:
forrester.com
Forrester projects that global technology spend will grow by 5.6% in 2025 to reach $4.9 trillion — up from $4.7 trillion in 2024 — reflecting a significant acceleration.
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Can managers also be good coaches? Listen to the latest episode of What It Means to find out as Analysts Betsy Summers and Peter Ostrow share insights and preview their #ForrB2BSummit session.
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Has DeepSeek redefined the role of AI? @mgualtieri talks to @guardian about how DeepSeek will push US tech giants to experiment and accelerate their #AI development
theguardian.com
The cheap Chinese chatbot has stunned tech giants – and opened up the possibility that other countries, not just China, could now afford to enter the AI race
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Infrastructure is back — on the CIO’s agenda. Find out why and how it could impact AI plans in the year ahead on this week’s #ForresterPodcast.
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Did you know the average B2B purchase involves 13 people? 🤯 Learn how adaptive programs can simplify buying group complexity & accelerate deals. Join us live on Feb 12! 📅 Register:
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Procurement is taking a bigger role in two key areas: sustainability and accessibility. 🎧 Find out how in this week’s episode of What It Means.
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A 30-second Super Bowl ad costs $7 million - but does it deliver ROI? Our recent analysis suggests most brands see underwhelming results, often trailing competitors & the market. 🔑 Marketers, check out this blog for two key lessons when planning a campaign of any size or
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