The smartest focus group in marketing is now its best-looking. ​Join the Alliance. https://t.co/qPbOWpPQWH

The smartest focus group in marketing is now its best-looking. ​Join the Alliance. https://t.co/qPbOWpPj79

@madebymonks_ @mnkmanagement @gorecki36 2. Personas show the potential to democratize big survey data and make them more accessible 3. Accuracy varies by data availability 4. Data proliferation and AI improvement will increase # of use cases where Personas can be applied

@madebymonks_ @mnkmanagement @gorecki36 They found that, for high level attitudes, personas and LLMs did a good job of predicting key patterns Overall, what they know so far is: 1. LLMs can answer some questions directionally

@madebymonks_ @mnkmanagement @gorecki36 They set 3 requirements for the experiment: 1. Results consistent with economic theory and patterns of consumer behavior 2. Realistic estimates of willingness-to-pay for products and features 3. Match estimates from human consumers .

@madebymonks_ At the MMA CMO & CEO Summit, @mnkmanagement set down with @gorecki36 to unveil the preliminary, never before seen findings and what it means for marketing.

Is AI set to transform the market research process? @madebymonks_ set out to answer this question with the MMA, Kraken, the NFL, and other organizations through a series of experiments to test the validity and precision of these new approaches. #shapethefuture

@gregstuart If you are interested in getting hands-on experience in your own organization, contact MMA's AI Leadership Coalition at https://t.co/xXdV7y1xgk.

@gregstuart MLB activated its experiment with 7 teams with the goal of selling more tickets. They had five identified cohorts: Avid; Family; Youth; Social; Gamers. They implemented 2,000+ creative versions with an average conversion lift of 65%.

@gregstuart Shell's experiment showed that there are different winners for different customers at different parts of the day. So, changes in ads didn't happen daily - they happened at micro-moments for micro-audiences. A key takeaway - increase spend when engagement is high in micro-moments.

MMA's CAP is driving dramatic marketing impact by leveraging hyper-personalization. Of the eight experiments so far, the average boost in performance is 2.5x. @gregstuart and Rex Briggs presented results from Shell and MLB at the MMA CMO & CEO Summit today. #shapethefuture

@shellypalmer • If you don't know what you're doing it won't help you. • If you suck at your job you will suck faster. These are just a sampling from his talk. Subscribe to MMA Global's YouTube channel, where will post the recording of his session in the coming days.

@shellypalmer • Your data is at the mercy of large language models. • When everyone has the Death Star it's no longer a competitive advantage. • Please do not look at the future through the lens of the present. Imagine a world where cognitive work is just done for you.

@shellypalmer • The end of the web as we know it • Talk to your data office about talking to data • Respect the fact that no one born today will ever live in a world where they are smarter than AI. • 13-32 year olds are solving their loneliness problems by talking to synthetic creatures.

@shellypalmer • This is a joke - literally and figuratively - compared to what's coming. • AI will enhance productivity • ChatGPT will write better than your copywriters • New products, such as custom-generated bedtime stories • Data-drive experiences and content

@shellypalmer What are some observations, predictions, and recommendations from his talk? • Whatever you think social media did to media that is what social production is going to do to production. • This is the present. And where we will be forever.

What are the five ways marketing with never be the same because of GenAI? And how do you prepare? @shellypalmer spoke at the MMA CMO & CEO Summit to answer this question and help marketers be prepared for the future. #shapethefuture

@gorecki36 Reach out if you would like to implement Movable Middles at your organization. The MMA can help.

@gorecki36 Any brand can deploy Movable Middles. There are 4 steps to repeatable implementation: 1. Identify MM segment 2. Convert to audience 3. Test and validate 4. Repeat/scale

@gorecki36 There are 11 case studies to date that show the Moveable Middles perform much better. The growing share of moveable middles is a strong predictor of long-term growth.