Ari Paparo
@aripap
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Ad Tech influencer, CEO @marketecturetv Author: Yield. How Google bought, built, and Bullied Its Way to Advertising Dominance https://t.co/tmvieZIMsl
New York, NY
Joined February 2007
I wrote a book. It’s called Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. I think you’ll like it. Let me tell you more 🧵
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RT @marketecturetv: Today's newsletter tackles whether AI creative will be more like Excel than SaaS and our interview is live with Ramsey….
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File this under "news you can use". Adam talks us through their RAG pipeline and how they use human knowledge to train it.
Latest pod with Adam Epstein of Gigi, explaining (in detail) how he built an ad tech AI bot. Also we talk about X drama. On all your favorite podcast channels, and link below:.
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At Cannes this year there were a bunch of teenagers doing video interviews. I did my best to explain what ad tech is and (of course) pimp my book:
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Definitely going to cover this on the pod this week!.
After two incredible years, I’ve decided to step down as CEO of 𝕏. When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me.
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Who organizes their Chrome tabs by type? This is psychotic behavior, no?
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Google wants to push the TX state case (which was filed years before the DOJ case) to next Spring.
btw Google is trying to delay the Aug. 11 adtech trial in the States case "in the wake" of the court order mandating a jury trial and because the case is on a "collision course" with the remedies hearing for E.D. Va. adtech case
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RT @marketecturetv: For the holiday weekend the Marketecture Podcast features long-time industry exec Justin Evans who talks about his new….
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At my last start up we hired engineers from Angel List’s recruiting hub (they have since spun it out) and pretty much 100% of them were pulling the same multi-job-outsourcing scam out of China.
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Beach reading!.
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A feature in Zoom/Meet/Teams that delivers a shock to the presenter if they say they are giving a "demo" but then pull up slides.
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I’m sitting in a car dealership waiting for my software to be updated and fending off upsells from the sales guy. Legacy car companies are toast.
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RT @ptsi: @aripap @ericfranchi @JoeZawadzki. 2c- will be some of each :). Which path brand chooses will depend on:. 1- Biz creativity.Some….
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With video AI models good enough to produce production level ads, what usage pattern will dominate:. 1) raw prompting.2) free templates / “wizards”.3) paid vendors.
Loved the latest @marketecturetv episode where .@aripap and @ericfranchi unpacked all the Cannes AI chatter and gave a big nod to Google’s Veo 3 model. That Gorilla LA Dentist commercial? Viral gold. But I have to (respectfully!) disagree with the point that LLMs will get so
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I’m often asked whether pubs will be better off without a Google monopoly in ad serving. The best answer is that competition will cause innovation in ad monetization. Here’s an example from Google that proves my point — this ad seems cool but why do we need to wait for one.
🧐.“Google unveils Offerwall to expand publisher monetization options.Google Ad Manager introduces flexible tool allowing publishers to offer multiple content access methods while giving audiences greater control over site experience.”.
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