Ari Paparo
@aripap
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Ad Tech influencer, CEO @marketecturetv Author: Yield. How Google bought, built, and Bullied Its Way to Advertising Dominance https://t.co/tmvieZIMsl
New York, NY
Joined February 2007
I wrote a book. It’s called Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. I think you’ll like it. Let me tell you more 🧵
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RT @ChrisHarihar: @aripap It was so difficult to use AI to make even this and I’m going to guess it’s because there are no reference photos….
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BIG NEWS, Dragon Ball Fans!.Pre-register now and join Goku on day one!.Get exclusive launch rewards and rare items.Will you be the first to experience it?.
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RT @jason_kint: OK all ye people depressed Judge Mehta didn't order Google broken into bits this week. I'm here to cheer you up. DOJ has it….
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New @CNET article that definitely debunks the “my phone is listening to me” conspiracy theory. (I’m quoted).
cnet.com
There are lots of reasons an ad pops up on your phone, but none involve a microphone listening.
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Can a guy go the gym without recording another f-ing emergency podcast?.
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Wonder how much of that money will go to publishers and competitors who were harmed, LOL.
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EU fines Google $3.4 Billion over ad tech case, does not order break up: .
finance.yahoo.com
BRUSSELS (Reuters) -Alphabet's Google was hit with a 2.95-billion-euro ($3.45 billion) EU antitrust fine on Friday for anti-competitive practices in its lucrative adtech business, marking its fourth...
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And in the end, nothing happened.
🚨 Emergency pod 🚨! @aripap and @chapell68 digest and spit out the Google search remedies. Link below 👇.
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I missed this! Reuters reporting that the EU is backing off a break-up for Google's ad tech and instead is looking for a fine. Pretty big step back given they previously had an AdX spin-out on the table.
reuters.com
Alphabet's Google is set to face a modest EU antitrust fine in the coming weeks for allegedly anti-competitive practices in its adtech business, three people with direct knowledge of the matter said.
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RT @TimSweeneyEpic: It's like a defendant robbed a series of banks and the court verdict found them guilty, then sentenced them to probatio….
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In sum:.* Google search is a monopoly.* Reinforced by distribution deals and scale.* The court identified the difficulty of unwinding those deals or that scale, and thus will not.* Competitors will be given a firehost of data in the hope of catching up.* Good luck! 🤣.
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The court declines to impose "choice screens" on Android, Chrome, or OEMs. While no one likes choice screens, this seems like the very least the court could do. But nada.
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Google will have to share search data with competitors. The court seems pretty convinced that the data scale advantage is something holding back competition (I'm personally skeptical) and says "innovation" will have to break the monopoly since it won't come on price.
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At 6 months old, Romulus and Remus already weigh 80 pounds each and measure 4 feet long. They're the first dire wolves born in 10,000 years. Follow to see them reach full size and learn which extinct species we're reviving next.
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The court thinks (hopes) AI will make the distribution deals more palatable:
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Most surprisingly, Google does not have to stop paying for distribution. As I and many others pointed out, stopping these payments would actually help Google and hurt Apple and OEMs a lot, and the judge couldn't get over that either.
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Spinning Chrome was rejected because it is merely a contibutor to the monopoly in search, it is a global product vs US case, and because it is just a really big deal (not legal advice)
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For months we've all been saying that spinning Chrome and stopping search distribution deals were really tricky remedies to pull off. The judge agreed, and essentially ruled to just not do those things.
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Huge win for Google in the search case. I need to read the docs. .
ChatGPT's summary of the Google remedies ruling:.- No Chrome or Android divestiture.- Deals okay, but can't be exclusive (incl AI deals).- Google rivals access to some training data.- Search engine ballot screens on Google hardware & Chrome, incentives $ for others to adopt
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