Why do programmatic strategies differ between France and the U.S.? FreeWheel's Advisory Services explores France’s programmatic landscape, highlighting differences in strategies used by French and U.S. broadcasters to scale their programmatic businesses: https://t.co/2nBeUSGels

Cara Lewis, @dentsu_global's Chief Investment & Activation Officer, joined @marketecturetv's Jeremy Bloom and @AdtechGod on an episode of The Advertising Forum podcast to discuss how a partnership with FreeWheel helps drive innovation for their clients: https://t.co/gaIRLuwnK6

By activating the FreeWheel Identity Network through Buyer Cloud, a data-driven agency was able to activate their data faster and reach their audience with greater precision at scale, all while maintaining full control of 1st-party information. Read more: https://t.co/oo6yTbaLIL

Buyer Cloud users can now access @AdsWizz audio inventory and expand their reach to audio supply partners including Pandora and SiriusXM. Together, we’re unlocking smarter, more unified media buying — across screens and speakers.

If you're joining us at #GoAddressable Summit today, don't miss Larry Allen moderating the "Identity In Motion: Measurement That Moves With The Audience" panel with leaders from @kochavaofficial, @blockgraph, @ispottv, and @wppmedia.

Introducing Buyer Cloud, the next evolution of our DSP. To drive true success in today’s saturated market, brands and the agencies that support them need custom solutions built around their unique business needs. Here's how we're meeting those demands: https://t.co/PDDikjwhWX

Programmatic linear TV — powered by FreeWheel ⚡ Agencies and brands can now buy targetable, biddable ads on linear TV for the first time, exclusively through the FreeWheel Buyer Cloud. Read more on @adexchanger: https://t.co/cy9gq4HKSV

Live content = real-time attention In this episode sponsored by @FreeWheel, Cara Lewis (@dentsu_global) joins @JeremyBloomHere and @AdtechGod on The Future Is Live to talk about how programmatic is reshaping live media, making it more dynamic and accessible for brands

We tested a number of new ad types, and here's what we learned. Find more about the benefits of innovative ad types on the FreeWheel blog: https://t.co/Vv1SqySR8X

The future is live. Mark McKee talks about our investments in live advertising, including building standardization with @IABTechLab, delivering custom solutions to publishers, and lots more. Full 🎙️ with @marketecturetv's @AdtechGod & @JeremyBloomHere: https://t.co/rVlNUy1rgk

On @streamingmedia, @ComcastAd analyst Kristin Shumaker & FreeWheel's Larry Allen, dive into the starring role @ComcastTechSoln's VideoAI tool played in the FreeWheel Viewer Experience Lab's latest report on contextual advertising. Read the Q&A: https://t.co/E3nkitkLlL

During @advertisingweek New York, our head of programmatic supply Alex Strickland joined @Roku's John Rogers on stage to talk about our expanded partnership. Read more about Roku's integration into the FreeWheel Streaming Hub on @StreamTVInsider: https://t.co/0TVHHCggp9

We are delighted to welcome Laurence d'Août as Vice President of Sales, International. In her new role, Laurence will lead the development and execution of revenue generation initiatives across our diverse international markets, bolstering the company’s continuous growth.

Don’t miss Larry Allen at Cynopsis Screenshift in NYC! He’ll be diving into the innovations helping advertisers boost ROI across the ever-evolving video ecosystem alongside industry peers. Learn more: https://t.co/MNBiP6z3WN

We're proud to announce a major expansion of our partnership with @Roku. Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization. Learn more: https://t.co/jREi2A20Rp

Adding more silverware to the cabinet! 🏆 🏆 🏆 We are delighted to have picked up the Best Sell-Side Technology award at @videoweek’s European Video Awards for Growing Premium Streaming with the FreeWheel Streaming Hub.

We connect brands to incremental audiences efficiently, unlocking smarter reach strategies and maximizing impact across the TV landscape. Learn more: https://t.co/7XYjTe3TCA

We are thrilled to announce that both Robert Allen, Commercial Lead and Xavier Llerena, Executive Director, Marketplace Strategy, have been inducted into The Media Leader Future 100 Club Class of 2025! 🎉

This is the power of our Intelligent Ad Decisioning engine. After migrating to FreeWheel, a publisher saw results in just two weeks, including: - 4x increase in revenue - 225% increase in CTV inventory value - 66% decrease in house campaigns Learn more: https://t.co/eYG67qALyP

"When you align contexts' environments, it drives 20% better recall for the brand." At the CIMM Summit today, Larry Allen, our VP of Global Strategy, talked about the new Viewer Experience Lab report on contextual advertising. Download it here: https://t.co/bZkfYLsA51