Taking a moment this Labor Day to appreciate the creativity and effort that drive our industry forward. Hope you’re all enjoying some well-deserved rest.

RT @Universal_Ads: Our VP of Product & Engineering, @JamesBorow, joins @ericfranchi and @joe_zappa on the latest episode of Open Market to….

Introducing Grok Imagine.

We are delighted to announce a brand new partnership with @Experian, as we continue our drive to improve audience targeting for UK media buyers and ensure consumers receive more relevant experiences, products and services. Read more here:

We're excited to announce an integration between Buyer Cloud and @IQVIA_US's Media OS. This brings advanced CTV capabilities to healthcare advertisers and media buyers by unlocking access to premium video inventory and valuable new audiences. Learn more:

One word to describe FreeWheel's Premium Programmatic Summit?

We're back! Join us once again in Cologne as we return to DMEXCO. Get in touch with our team to book a meeting, or drop by Hall 6.1 Booth B-048 during the event.

🎙️ Alex Strickland, FreeWheel's Head of SSP Supply Relationships joins The Digital Marketeer Podcast with Stefanie Beach to talk about how we can ensure the future of premium video, live sports programmatic, and lots more. Check out the full episode:

We're proud to partner with the @IABTechLab, @AmazonAds, @NBCUTogether & @IndexExchange on the Live Events Ad Playbook, a new set of proposed standards and APIs that aim to improve ad delivery for live streaming events. Learn more:

"There's no other place where you can get this many tier one, advanced publishers in a room together.". At our Premium Programmatic Summit, friends from @BlueAntMedia @xumoTV @DIRECTV @AE_GlobalMedia Future Today Inc & @FOXTV tell us why FreeWheel Summits are can't-miss events.

RT @weareMNTN: MNTN’s Nicole Alfonso joined the “How TV Wins” panel at @Comcast's @FreeWheel Premium Programmatic Summit to chat what’s wor….

We're thrilled to announce two nominations for FreeWheel at Videoweek's European Video Awards:. 📈 Best Sell-Side Technology.⭐ Hannah Richards, nominated for the Rising Star award - vote for Hannah here: A huge congratulations to our nominees!

"It's all about anticipating the moment that you don't know is coming. And that means making sure that your technology partners know that this supply is going to be available." . Watch @wbd's Huda Kazi talk to @Beet_TV at our Premium Programmatic Summit:

Bid request signal enrichment is a key value add within the programmatic streaming buying process as it improves the effectiveness of advertising and maximizes the value of each ad opportunity for advertisers and publishers alike. Learn more:

We built OneStrata Digital and integrated it with FreeWheel DSP to give agencies a simpler, faster and smarter way to scale CTV. Read more from Rich Baudo, Head of Sales at Strata, and schedule a demo:

How do you find your dream job? Steven Yang, VP of Software Engineering at FreeWheel, shares what makes his role so fulfilling — from working with AI, machine learning, and cloud computing to supporting global live events in a collaborative environment.

The supply-side event of the year is back! Our Premium Programmatic Summit returns this week with a day full of panels, sessions and networking. Joining us for keynote discussions are leaders from @weareMNTN @pmgworldwide @Snowflake @paramountco @EWScrippsCo @NBCUniversal @wbd

The latest guest on the FreeWheel MediaTalks podcast is Freddy Clapson, Managing Partner, Global Programmatic & Innovation Lead of TeamX - a dedicated global marketing & communication agency for Mercedes Benz, by Omnicom. Check it out here:

What a time we had during @Cannes_Lions! . Here's a look at everything that went down on the Côte d'Azur. The countdown for 2026 starts now, we'll see you there.

Here’s what everyone was talking about at this year’s @Cannes_Lions. Before we left the FreeWheel Beach, Mark McKee shared 5 key themes from our conversations all along the Croisette. Take a deeper dive in Mark's latest for @adage:

Every year during @Cannes_Lions the famous FreeWheel Beach is THE place to be. Jessica Whitton, Director of Brand Marketing International and one of the driving forces behind our activation, gives an inside look into the art of FreeWheel's renowned hospitality on the Croisette.