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Forrester

@forrester

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Forrester helps business and technology leaders use customer obsession to accelerate growth. With us, you can be bold at work.

Cambridge, MA
Joined July 2007
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@forrester
Forrester
3 months
B2B buyers reward the companies they trust. So how can B2B companies build trust equity? VP and Principal Analyst @ianrbruce provides insight ahead of his session at #ForrB2BSummit .
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@forrester
Forrester
5 months
Today we opened the call for nominations for our 2024 Customer Obsession Awards! Expand this thread for more info and how global organizations and CX leaders can apply. ⤵️
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@forrester
Forrester
5 months
🚗 🚗 Still wondering when self-driving cars will improve your daily commute? Learn about the latest use cases and outlook for autonomous vehicles.
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@forrester
Forrester
5 months
There are two categories for North America: 🟢 Customer-Obsessed Enterprise 🟢 Customer-Obsessed Leadership
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@forrester
Forrester
2 months
🌟 How much value do your customers gain from your customer advocacy program? VPs @lauraramos and @AmySilverBills explain how B2B marketers can ensure it’s a win-win.
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@forrester
Forrester
3 months
Changes in the healthcare industry and the customers they serve prompted @Philips to rethink their marketing. See how we helped them focus their efforts more effectively and prove marketing ROI.
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@forrester
Forrester
2 months
Digital skills and expertise are now table stakes for marketers. What does this mean for the future of the digital agency? VP, Principal Analyst @jaypattisall explains on this new episode of What It Means.
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@forrester
Forrester
5 months
VP, Research Director Matthew Guarini recently spoke at the @Forbes CIO Next Summit on how tech leaders can navigate new opportunities for their organizations in this era of sudden acceleration. ➡️ Read his summary of the experience here:
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@forrester
Forrester
2 months
We’re excited to share that @GaryClarkJr will perform live at #ForrB2BSummit North America in May! Learn more about our exciting B2B event and register to join us in Austin:
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@forrester
Forrester
3 months
Is an overabundance of tech contributing to clinician burnout in healthcare? Senior Analyst Shannon Germain Farraher digs into this complicated topic in this week’s What It Means episode.
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@forrester
Forrester
3 months
What's high-performance IT? 🚀 Discover the 3️⃣ key principles and 4️⃣ styles that align IT with business goals, for optimal growth and efficiency.
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Forrester
5 months
In 2024, digital leaders will be tempted by generative AI, but small changes like augmented reality will deliver big payoffs. Read the blog to see why.
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Forrester
3 months
Principal Forecast Analyst Michael O'Grady reveals the factors that will help the European tech market thrive this year in this @BiznessReporter article.
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@forrester
Forrester
5 months
Cross-functional alignment is crucial for customer experience. Learn how we helped facilitate alignment and customer obsession at TD Bank. Jennifer Lang, VP of Customer Experience and Consumer Insights explains.
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@forrester
Forrester
3 months
Our agenda for this year's #ForrCX North America event is live! Join us to explore how to thrive in a new era of human + AI: ➡️ Understand what human + AI means for your customers, employees, and orgs ​➡️ Unlock and act on customer insights ​ ...and more!
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@forrester
Forrester
3 months
Marketers didn’t think that it would happen — here’s what to do now to ensure that customer data is ethically sourced and used.
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@forrester
Forrester
6 months
Principal Analyst Enza Iannopollo ( @eiannopollo ) navigates the risks and opportunities of AI ethics and compliance in the final keynote at last week's #ForrSecurity event. Read about it in this @InformationWeek article ⤵️
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@forrester
Forrester
4 months
VP and Principal Analyst J. P. Gownder ( @jgownder ) discusses our 2024 predictions in @CIOdive , including how EX will become an easy target for companies to cut costs or corners.
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@forrester
Forrester
5 months
How do you set yourself up for journey mapping success? Learn how to align your journey mapping efforts with your overall CX strategy with these 7️⃣ steps.
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@forrester
Forrester
3 months
🌐 Embrace the B2B evolution at #ForrB2BSummit , May 5–8! Explore 100+ sessions diving into the dynamic world of B2B, from disruptive trends to harnessing generative AI. More on this year's event here:
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@forrester
Forrester
4 months
Will genAI give B2B buyers what they want in 2024? Analysts Laura Ramos and David Parry share predictions for B2B marketing, sales, and product teams in our latest podcast episode.
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@forrester
Forrester
5 months
Will genAI replace your job or reshape your job? VP and Principal Analyst @jgownder and Principal Analyst Michael O'Grady discuss the impact of genAI on US jobs in our latest podcast episode.
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@forrester
Forrester
3 months
We're accepting nominations for our 2024 global Technology Awards in two categories! 🏆 Technology Strategy Impact 🏆 Enterprise Architecture All winners will be announced at our #ForrTech events later this year. Get all the details here:
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@forrester
Forrester
3 months
From genAI and IT sustainability to AWAs and developer portals, hear our analysts’ takes on the most pressing #TechTrends of 2024.
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@forrester
Forrester
3 months
💻 "AI starts with people, not technology.” Check out this article from @SmartBrief to see what our Principal Analysts Katie Linford and Jessie Johnson ( @jjhnsn ) have to say about key trends in AI for B2B marketing.
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@forrester
Forrester
2 months
Which are the more critical skills and competencies needed in B2B marketing today? Technical or human? 💻 👥 Hear Principal Analyst Naomi Marr and VP, Principal Analyst Katy Tynan discuss essential skills, ahead of their presentation at #ForrB2BSummit .
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@forrester
Forrester
5 months
Don’t get caught unprepared to adapt to the generational differences altering B2B buyer preferences. Read on to explore more 2024 B2B predictions insights.
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@forrester
Forrester
5 months
Senior Analyst Vijay Raghavan discusses our Predictions for wealth management with @ThinkAdvisor , including how forward-thinking firms will work to develop explainable #AI that works internally before bringing it to consumers.
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@forrester
Forrester
5 months
All winners will be honored at our three 2024 CX Forums. For more details on the awards criteria, deadlines, and where to make your submission check out our latest news release:
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@forrester
Forrester
2 months
Unlock the potential of genAI in B2B marketing! 🌠 From overcoming uncertainties to focusing on foundational capabilities, learn how to drive meaningful progress with genAI adoption.
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@forrester
Forrester
3 months
🤝 Trust is paramount in B2B marketing. Read this @Forbes article to hear why VP, Principal Analyst Ian Bruce believes trust is so critical in B2B organizations.
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@forrester
Forrester
5 months
Today marks one year since #ChatGPT 's launch. To recognize the occasion, we're revisiting — and reflecting on — some of the bold calls we made about #GenerativeAI this past year. What do you think?
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@forrester
Forrester
5 months
The biggest questions of 2024: Where will AI go next? 🤔 Find out as nine of our analysts review our 2024 predictions for AI in this week’s What It Means episode.
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@forrester
Forrester
3 months
This year, multiple US investment firms will add bond screening capabilities to their mobile apps. 🏦 📱 Hear more 2024 predictions on the financial services industry in our new episode of The CX Cast.
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@forrester
Forrester
3 months
Nothing can stop the AI wave — except maybe a chip shortage. Learn more in this week’s episode of What It Means.
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@forrester
Forrester
5 months
In this @BiznessReporter article, Senior Analyst Michelle Beeson talks about the rapidly evolving consumer retail landscape. Read more to find out how to up your customer experience for retail.
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@forrester
Forrester
4 months
Happy New Year! Wishing you a 2024 filled with joy and prosperity.
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Forrester
4 months
Revenue enablement leaders have much to gain from genAI adoption, but many hesitate to take the leap. VP, Principal Analyst Peter Ostrow provides guidance on this week’s #ForresterPodcast .
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@forrester
Forrester
4 months
In an interview with @Forbes , Principal Analyst @JudyWeader shares our 2024 #CX prediction that half of large global firms will make the leap and experiment with customer-facing #genAI in response to executive demands.
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@forrester
Forrester
2 months
We predict that a healthy pragmatism will take hold in the manufacturing sector this year. Read more on our smart manufacturing predictions from @BiznessReporter .
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@forrester
Forrester
4 months
#CES2024 starts tomorrow. What should everyone expect from this year's @CES event? 🤔 “Perhaps the question to ask is what AI will not touch this year,” says VP, Principal Analyst Dipanjan Chatterjee.
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@forrester
Forrester
8 years
eCommerce will replace 1M US #B2B salespeople by 2020. Understanding #B2B buyer & seller archetypes can help.
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@forrester
Forrester
2 months
What is customer obsession? And why does it matter? Watch this video for an introduction to our Customer-Obsessed Growth Engine, and then discover how you can take your business's customer obsession to the next level.
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@forrester
Forrester
2 months
Hybrid work is now the norm for many office jobs, but management styles haven’t quite caught up. 🏢 On this week’s podcast episode, Senior Analyst Angelina Gennis explains what it means to manage well in a hybrid-work world.
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@forrester
Forrester
8 years
Don't underestimate the power of emotion in driving customer loyalty:
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@forrester
Forrester
2 months
Want to revolutionize B2B marketing, sales, and product outcomes with genAI? See what’s new — and waiting for you — at #ForrB2BSummit North America, coming to Austin May 5–8.
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@forrester
Forrester
5 years
Our 2019 predictions are here. Uncover the 14 major dynamics that will impact your firm in the coming year:
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@forrester
Forrester
3 months
⚕️ From smart tech in hospitals 🏥 to nontraditional benefits, get insights on the evolving healthcare landscape in today's new episode of The CX Cast.
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@forrester
Forrester
3 months
Here at Forrester, we partner with CX leaders for success. Rob Martinelli, Senior Director of Customer Experience at @QuestDX , explains why he’s gotten more value out of Forrester Decisions compared to traditional consulting engagements.
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@forrester
Forrester
8 years
Emotion is the single biggest predictor of customer loyalty. #CX
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@forrester
Forrester
5 months
The category for Europe and Asia Pacific is: 🟢 Customer-Obsessed Enterprise
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@forrester
Forrester
8 years
Power has shifted to the customer. Businesses must adopt a customer-obsessed operating model to survive. @gcolony #DF16
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@forrester
Forrester
7 years
Smartphones are in the hands of 40% of global consumers — a number that will grow to 64% in 2021. #MWC17
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@forrester
Forrester
6 months
What an awesome 2023 #ForrSecurity event this was! Thank you to everyone that joined us last week and participated in the many conversations about security and risk's opportunities and challenges!
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@forrester
Forrester
4 months
Search marketers, get ready for the future of search 🔍 in a #GenAI world. Listen to our latest What It Means episode, featuring Senior Analyst @LaiNikhil .
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@forrester
Forrester
2 months
VP, Principal Analyst Andras Cser covers genAI and fraud management in this byline article for @FTAdviser .
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@forrester
Forrester
2 months
Yesterday, the House voted to approve a measure that would ban TikTok from operating in the United States or force a sale. @McProulx weighs in on what the proposed ban could mean for the industry.
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@forrester
Forrester
4 months
The pandemic caused a surge of internet clothing sales, but a return to stores has its challenges for UK ecommerce leaders. We offer data from our recent European Online Retail Forecast in this @FT article on the topic. (Subscription required to view)
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@forrester
Forrester
4 months
We're excited to share our full agenda for this year's #ForrB2BSummit North America! It has details on: ✔️ speakers ✔️ breakout sessions ✔️ keynotes ...and lots more! Check it out here and start planning your personalized agenda:
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@forrester
Forrester
6 years
Our 2018 predictions are here. Uncover the major dynamics facing your business. Download the guide:
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@forrester
Forrester
8 years
There is a correlation between #CX and revenue growth – and here's the data to back it up:
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@forrester
Forrester
4 months
How is the cross-channel retail experience evolving? And what trends from last year will continue? 🛍️ 🛒 Listen to our latest episode of The CX Cast for insight into 2024’s biggest changes in the retail experience and what's to come.
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@forrester
Forrester
6 years
#Digitaltransformation efforts have moved beyond the #CIO and IT team—and have landed on the #CEO ’s desk. Make 2018 the year that enterprisewide transformation becomes a reality. #ForrPredictions
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@forrester
Forrester
1 month
How should brands advertise in the election year? 🗳️ @Forbes highlights some of our new research by analysts Audrey Chee-Read and Mo Allibhai on the topic. Read it here ⤵️
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Forrester
4 months
What’s the state of customer experience in government, and will it improve this year? In this new CX Cast episode, Principal Analyst Riccardo Pasto discusses where he sees Government CX heading in 2024.
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Forrester
1 month
The EU has approved the world's first comprehensive framework for constraining the risks of AI. Principal Analyst Enza Iannopollo says, "The adoption of the AI Act marks the beginning of a new AI era and its importance cannot be overstated."
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@forrester
Forrester
8 years
The legacy #IT operating model is slow and risky. Customers demand one speed today: fast.
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@forrester
Forrester
9 years
Free report: Big Data's Big Meaning For Marketing. Download it now: http://t.co/t18KexCAAS. #bigdata #marketing http://t.co/8VhjYFPGWX
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@forrester
Forrester
10 years
80% of online adults in the US and Europe own mobile devices. The #mobilemindshift is real. #MWC14 http://t.co/DRDq8T6JHk
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@forrester
Forrester
10 years
Where do consumers access the Internet on their devices? The data may surprise you. #digitaldisruption http://t.co/Rr5GuUPt9H
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@forrester
Forrester
8 years
Customers are evolving & empowered. Uncover the 5 key forces in consumers’ evolution.
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@forrester
Forrester
8 years
It takes a village to deliver great #CX , but customers must be at the center. [Webinar]
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@forrester
Forrester
4 months
🤔 Was #COP28 a success or a bust? It depends who you ask. Senior Analyst Abhijit Sunil was there and provides his take on our new What It Means episode.
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@forrester
Forrester
8 years
Emotion is the single biggest predictor of customer loyalty. #CX #custexp
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@forrester
Forrester
7 years
Prepare to navigate changes in business and leadership, #CX , and #tech . See our predictions for 2017:
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Forrester
1 month
Now that the awe around genAI has (mostly) settled, marketers are realizing that actually adopting it into their workflows is hard. Listen for advice on how to move genAI beyond the experimental phase.
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@forrester
Forrester
8 years
It's not about filling the funnel but rather about guiding buyers through a journey. #B2B #ForrWebinar
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@forrester
Forrester
8 years
When #B2B buyers are ready to engage with a sales rep they want an experience that is insightful, data-driven, and dynamic. #FORRB2B
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@forrester
Forrester
8 years
Are you making the necessary changes to become customer-obsessed? #ageofthecustomer
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@forrester
Forrester
6 months
Tech talent. Enterprise AI. CIOs driving growth. Where’s it all headed next year? Find out as VPs Matt Guarini and Fred Giron discuss Forrester’s 2024 predictions for tech leaders.
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@forrester
Forrester
6 months
How can Izola, our new #GenerativeAI tool, help you? Find out:
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@forrester
Forrester
10 years
Which big data technologies will stand the test of time? #forrbigdata http://t.co/I5qKPL6KPQ
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@forrester
Forrester
8 years
Don't become a #digital dinosaur: #ageofthecustomer
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@forrester
Forrester
9 years
To succeed in the #ageofthecustomer , you must master four business imperatives: http://t.co/WZ76dgujjN
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@forrester
Forrester
8 years
Customer understanding must now account for expectations, emotional motivations, and contextual decisions.
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Forrester
8 years
The faster you execute, the more effectively you compete against disruptors.
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Forrester
1 month
Check out this new episode of Renegade Marketers Unite from @RenegadeLLC to hear our VP, Research Director Matt Selheimer talk about: 💳 Millennial and Gen Z buyer preferences 👍 Best practices for broadening the scope of marketing metrics
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@forrester
Forrester
8 years
Don’t just drive customers to your app. Deliver services across the entire #mobile ecosystem
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@forrester
Forrester
8 years
Emotion has a powerful impact on customer loyalty. Learn how to measure it effectively: #CX
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@forrester
Forrester
8 years
As the pace of business gets faster and faster, #CIOs must redesign operations for speed:
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@forrester
Forrester
9 years
Mobile app usage by EU consumers dominated by weather (32%), social (27%), games (26%). #mobilemindshift #MWC15 http://t.co/o52mhmS18t
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