B2B buyers reward the companies they trust. So how can B2B companies build trust equity?
VP and Principal Analyst
@ianrbruce
provides insight ahead of his session at
#ForrB2BSummit
.
CIO Mike Kasparian advises that the key to evaluating emerging technology is tying it to your organization's core business strategy. Check out this
@TechRepublic
article for more.
Today we opened the call for nominations for our 2024 Customer Obsession Awards!
Expand this thread for more info and how global organizations and CX leaders can apply. ⤵️
We're predicting a transformative year for the insurance industry. Read more about our 2024 predictions for insurers from Principal Analyst Ellen Carney in this
@BiznessReporter
article ⬇️
🌟 How much value do your customers gain from your customer advocacy program? VPs
@lauraramos
and
@AmySilverBills
explain how B2B marketers can ensure it’s a win-win.
Changes in the healthcare industry and the customers they serve prompted
@Philips
to rethink their marketing. See how we helped them focus their efforts more effectively and prove marketing ROI.
Digital skills and expertise are now table stakes for marketers. What does this mean for the future of the digital agency? VP, Principal Analyst
@jaypattisall
explains on this new episode of What It Means.
VP, Research Director Matthew Guarini recently spoke at the
@Forbes
CIO Next Summit on how tech leaders can navigate new opportunities for their organizations in this era of sudden acceleration.
➡️ Read his summary of the experience here:
We’re excited to share that
@GaryClarkJr
will perform live at
#ForrB2BSummit
North America in May! Learn more about our exciting B2B event and register to join us in Austin:
Is an overabundance of tech contributing to clinician burnout in healthcare?
Senior Analyst Shannon Germain Farraher digs into this complicated topic in this week’s What It Means episode.
In 2024, digital leaders will be tempted by generative AI, but small changes like augmented reality will deliver big payoffs. Read the blog to see why.
Principal Forecast Analyst Michael O'Grady reveals the factors that will help the European tech market thrive this year in this
@BiznessReporter
article.
Cross-functional alignment is crucial for customer experience. Learn how we helped facilitate alignment and customer obsession at TD Bank. Jennifer Lang, VP of Customer Experience and Consumer Insights explains.
Our agenda for this year's
#ForrCX
North America event is live!
Join us to explore how to thrive in a new era of human + AI:
➡️ Understand what human + AI means for your customers, employees, and orgs
➡️ Unlock and act on customer insights
...and more!
Principal Analyst Enza Iannopollo (
@eiannopollo
) navigates the risks and opportunities of AI ethics and compliance in the final keynote at last week's
#ForrSecurity
event.
Read about it in this
@InformationWeek
article ⤵️
VP and Principal Analyst J. P. Gownder (
@jgownder
) discusses our 2024 predictions in
@CIOdive
, including how EX will become an easy target for companies to cut costs or corners.
How do you set yourself up for journey mapping success? Learn how to align your journey mapping efforts with your overall CX strategy with these 7️⃣ steps.
🌐 Embrace the B2B evolution at
#ForrB2BSummit
, May 5–8!
Explore 100+ sessions diving into the dynamic world of B2B, from disruptive trends to harnessing generative AI.
More on this year's event here:
Will genAI give B2B buyers what they want in 2024? Analysts Laura Ramos and David Parry share predictions for B2B marketing, sales, and product teams in our latest podcast episode.
Will genAI replace your job or reshape your job? VP and Principal Analyst
@jgownder
and Principal Analyst Michael O'Grady discuss the impact of genAI on US jobs in our latest podcast episode.
We're accepting nominations for our 2024 global Technology Awards in two categories!
🏆 Technology Strategy Impact
🏆 Enterprise Architecture
All winners will be announced at our
#ForrTech
events later this year. Get all the details here:
💻 "AI starts with people, not technology.”
Check out this article from
@SmartBrief
to see what our Principal Analysts Katie Linford and Jessie Johnson (
@jjhnsn
) have to say about key trends in AI for B2B marketing.
Following
@nasscom
's Technology and Leadership Forum, Senior Analyst Rowan Curran shares why India is well positioned to be a world leader in AI via
@EconomicTimes
Which are the more critical skills and competencies needed in B2B marketing today? Technical or human? 💻 👥
Hear Principal Analyst Naomi Marr and VP, Principal Analyst Katy Tynan discuss essential skills, ahead of their presentation at
#ForrB2BSummit
.
Don’t get caught unprepared to adapt to the generational differences altering B2B buyer preferences. Read on to explore more 2024 B2B predictions insights.
Senior Analyst Vijay Raghavan discusses our Predictions for wealth management with
@ThinkAdvisor
, including how forward-thinking firms will work to develop explainable
#AI
that works internally before bringing it to consumers.
All winners will be honored at our three 2024 CX Forums.
For more details on the awards criteria, deadlines, and where to make your submission check out our latest news release:
Unlock the potential of genAI in B2B marketing! 🌠
From overcoming uncertainties to focusing on foundational capabilities, learn how to drive meaningful progress with genAI adoption.
🤝 Trust is paramount in B2B marketing. Read this
@Forbes
article to hear why VP, Principal Analyst Ian Bruce believes trust is so critical in B2B organizations.
Today marks one year since
#ChatGPT
's launch. To recognize the occasion, we're revisiting — and reflecting on — some of the bold calls we made about
#GenerativeAI
this past year. What do you think?
The biggest questions of 2024: Where will AI go next? 🤔
Find out as nine of our analysts review our 2024 predictions for AI in this week’s What It Means episode.
This year, multiple US investment firms will add bond screening capabilities to their mobile apps. 🏦 📱
Hear more 2024 predictions on the financial services industry in our new episode of The CX Cast.
In this
@BiznessReporter
article, Senior Analyst Michelle Beeson talks about the rapidly evolving consumer retail landscape. Read more to find out how to up your customer experience for retail.
Revenue enablement leaders have much to gain from genAI adoption, but many hesitate to take the leap.
VP, Principal Analyst Peter Ostrow provides guidance on this week’s
#ForresterPodcast
.
In an interview with
@Forbes
, Principal Analyst
@JudyWeader
shares our 2024
#CX
prediction that half of large global firms will make the leap and experiment with customer-facing
#genAI
in response to executive demands.
We predict that a healthy pragmatism will take hold in the manufacturing sector this year. Read more on our smart manufacturing predictions from
@BiznessReporter
.
#CES2024
starts tomorrow. What should everyone expect from this year's
@CES
event? 🤔
“Perhaps the question to ask is what AI will not touch this year,” says VP, Principal Analyst Dipanjan Chatterjee.
What is customer obsession? And why does it matter?
Watch this video for an introduction to our Customer-Obsessed Growth Engine, and then discover how you can take your business's customer obsession to the next level.
Hybrid work is now the norm for many office jobs, but management styles haven’t quite caught up. 🏢
On this week’s podcast episode, Senior Analyst Angelina Gennis explains what it means to manage well in a hybrid-work world.
Want to revolutionize B2B marketing, sales, and product outcomes with genAI? See what’s new — and waiting for you — at
#ForrB2BSummit
North America, coming to Austin May 5–8.
Here at Forrester, we partner with CX leaders for success. Rob Martinelli, Senior Director of Customer Experience at
@QuestDX
, explains why he’s gotten more value out of Forrester Decisions compared to traditional consulting engagements.
What an awesome 2023
#ForrSecurity
event this was! Thank you to everyone that joined us last week and participated in the many conversations about security and risk's opportunities and challenges!
Search marketers, get ready for the future of search 🔍 in a
#GenAI
world.
Listen to our latest What It Means episode, featuring Senior Analyst
@LaiNikhil
.
Yesterday, the House voted to approve a measure that would ban TikTok from operating in the United States or force a sale.
@McProulx
weighs in on what the proposed ban could mean for the industry.
The pandemic caused a surge of internet clothing sales, but a return to stores has its challenges for UK ecommerce leaders.
We offer data from our recent European Online Retail Forecast in this
@FT
article on the topic.
(Subscription required to view)
We're excited to share our full agenda for this year's
#ForrB2BSummit
North America! It has details on:
✔️ speakers
✔️ breakout sessions
✔️ keynotes
...and lots more!
Check it out here and start planning your personalized agenda:
How is the cross-channel retail experience evolving? And what trends from last year will continue? 🛍️ 🛒
Listen to our latest episode of The CX Cast for insight into 2024’s biggest changes in the retail experience and what's to come.
How should brands advertise in the election year? 🗳️
@Forbes
highlights some of our new research by analysts Audrey Chee-Read and Mo Allibhai on the topic. Read it here ⤵️
What’s the state of customer experience in government, and will it improve this year? In this new CX Cast episode, Principal Analyst Riccardo Pasto discusses where he sees Government CX heading in 2024.
The EU has approved the world's first comprehensive framework for constraining the risks of AI. Principal Analyst Enza Iannopollo says, "The adoption of the AI Act marks the beginning of a new AI era and its importance cannot be overstated."
🤔 Was
#COP28
a success or a bust? It depends who you ask. Senior Analyst Abhijit Sunil was there and provides his take on our new What It Means episode.
Now that the awe around genAI has (mostly) settled, marketers are realizing that actually adopting it into their workflows is hard. Listen for advice on how to move genAI beyond the experimental phase.
Tech talent. Enterprise AI. CIOs driving growth. Where’s it all headed next year?
Find out as VPs Matt Guarini and Fred Giron discuss Forrester’s 2024 predictions for tech leaders.
Check out this new episode of Renegade Marketers Unite from
@RenegadeLLC
to hear our VP, Research Director Matt Selheimer talk about:
💳 Millennial and Gen Z buyer preferences
👍 Best practices for broadening the scope of marketing metrics