As volatile IP-based signals create growing targeting and attribution challenges, Digital Envoy’s LocID aims to give marketers a more stable, location-anchored signal for measurement, targeting and fraud prevention in a post-cookie world, says vice president Charlie Johnson

AI may generate a lot of unusable ad copy, but creative teams are discovering that a handful of strong ideas produced in seconds can dramatically accelerate ideation when humans treat AI as high-volume brainstorming partner, Mel Stern of @OmnicomMediaGrp: https://t.co/wZ5xdZrgM2

As identity-based targeting erodes, media companies are entering an “age of relevance,” using advanced content intelligence to unlock personalization at a scale that was unimaginable just five years ago, Derek Gatts of @WBDAdSales says: https://t.co/wJZ8YP0L5p

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While some advertisers are already using attention as a planning currency, many are still in early stages of analysis, missing the opportunity to integrate attention into campaign design upfront, @WPPMedia’s Danielle Darko says https://t.co/ETipvGVMg4

In-store retail media is moving from test-and-learn to a core, scalable channel as national brands shift real budgets offline and push retailers to align around standardized measurement and interoperable technology, @STRATACACHE’s Russell Young says https://t.co/9uOlGXHbLI

CTV & ad-supported streaming are rapidly going mainstream across Europe, especially in the U.K., creating growth opportunities for advertisers alongside rising challenges around readiness, standardization & collaboration, @IndexExchange’s Cadi Jones says https://t.co/twMIv2Jdoi

Linear TV ad spending is now rapidly shifting into connected TV as declining viewership pushes advertisers to move long-forecast budgets online through direct deals that offer guaranteed CPMs and scale, TelevisaUnivision's Bethany Hillman says https://t.co/KaCHXObO4w #BeetLA

NBCUniversal has launched LIVE Total Impact, which lets advertisers capture real-time viewership from major live events and seamlessly extend that engagement across its entire linear, streaming and social ecosystem, says Alison Levin of @NBCUTogether https://t.co/rnqObMyNF4

AI’s greatest effect on media is "streamlining" as it transforms the overwhelming explosion of modern data into actionable insights and faster, more efficient decision-making for brands, says Steve Birnbaum, president of @SparkFoundryUSA, in this interview https://t.co/o9sEQfOPfp

Retail media’s growth is being held back by fragmented measurement, and only widespread adoption of standardized metrics will unlock the channel’s next phase of scaled investment, says @WPPMedia’s Jason Wescott in this interview https://t.co/4k0w8GhdAr

Retail media is rapidly evolving from a performance-driven niche into a foundational layer across the entire advertising ecosystem, says analyst and consultant Andrew Lipsman at the 𝗕𝗲𝗲𝘁 𝗥𝗲𝘁𝗿𝗲𝗮𝘁 𝗟𝗔. https://t.co/r3wzU7z9uc

As the programmatic supply chain grows more complex, deepening agency partnerships to help advertisers build clearer, more direct paths to premium publisher inventory is key, says Paul Gubbins, CTV lead of agency activation EMEA at @Google Ad Manager https://t.co/1ASDarib7x

Ad-supported streaming has flipped from a compromise to the industry’s main growth driver as more than 100M viewers now signal they’re willing to trade ads for access as platforms chase scale, says Bradford Quinn, svp of enterprise partnerships at @KERV_ai https://t.co/xoafUEco8t

Advertisers are beginning to trust news again, provided they have clear, data-driven insight into reliability and political bias to help navigate an increasingly polarized and fragmented information ecosystem, says Vanessa Otero, CEO of Ad Fontes Media https://t.co/d2mUMNlIHU

Connected television has moved far beyond experimentation as post-pandemic viewing shifts and a surge in data-driven buying create what may be the industry’s busiest and most complex phase yet, @OpenX’s Stacy Bohrer says https://t.co/ONky46jIeM #BeetLA

Stronger infrastructure and greater computing power are reshaping programmatic advertising on the supply side, unlocking faster and more sophisticated decision-making, says @IndexExchange’s Sarah Botherway https://t.co/hsLYHTr0BB

Understanding what truly works in streaming video requires multimodal AI that interprets visuals, audio, language and time together to mirror human perception and unlock far richer context for advertising, says @Twelve_Labs co-founder Soyoung Lee https://t.co/AkRJpBT5UU #BeetLA

AI is pushing contextual advertising beyond categories to scene-by-scene precision, enabling brands to align ads with the exact moments that matter most, says @Anoki_AI CEO Raghu Kodige at the 𝗕𝗲𝗲𝘁 𝗥𝗲𝘁𝗿𝗲𝗮𝘁 𝗟𝗔. https://t.co/N3McCMK4lQ #BeetLA

Mobile gaming is becoming a strategic complement to connected television, allowing advertisers to pair premium storytelling with programmatic scale, says Corentin Leydis, head of programmatic sales and agency relations at @Zynga https://t.co/DvinSTH2VM #BeetLA