Janet Balis
@digitalstrategy
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CMO whisperer. Former Betaworks Partner. Past Publisher HuffPost. Media, marketing, advertising, digital, transformation, & innovation.
NYC!
Joined June 2008
A quarter century ago a young journalist on the NYTimes M&A beat arrived at my apartment and impressed me with his acumen and initiative. Today he is the leading financial journalist across print, books, TV, and global conferences with the world’s power brokers on speed dial. He
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Congratulations to my friend Janet Balis (@digitalstrategy) on her new partnership at @BCG. The good folks at BCG are lucky to have her!
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My latest article: “Leaning into #transformation discomfort to grow faster" https://t.co/tvSJ9Aiunn on @LinkedIn #cmo #marketing
linkedin.com
10 important trends across the media, marketing, and technology ecosystem Sometimes trends move slowly, and other times they move the ground beneath us. Looking across the media, marketing and...
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If #GenAI is the future, #data is its fuel. This Wednesday at noon, join @EY and @MMAglobal for a webinar to share survey results from 100+ global marketers on the state of their #data maturity. Register here (no membership required): https://t.co/Un98mPCdiT
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Everything @digitalstrategy writes is smart - this is a quick but crisp read on #influencers leading with #alixearle (whom I learned about through my daughters of course). #brands #cmos #canneslions #hbs
hbr.org
Authenticity is among Gen Z’s most important values. They feel empowered to ask and answer their own questions in a variety of social forums on any topic — from beauty to health to home improvement...
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Generative AI is poised to change everything and no one can afford to sit on the sidelines. @digitalstrategy shares how companies can unlock value from this emerging technology with CNBC. https://t.co/UH4qz3cLFi
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Is your week at #CannesLions2023 already a blurry memory? Or did you miss it entirely? No worries! 5 quick takeaways after this week at #CannesLions
linkedin.com
I was privileged to be one of two people from our EY Americas team in France representing our company at #canneslions2023 this year. I only saw our full global team there on the last night when we...
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How do brands work with influencers to reach GenZ? Find out in my latest article via @HarvardBiz and learn who Alix Earle is if you don't already know:
hbr.org
Authenticity is among Gen Z’s most important values. They feel empowered to ask and answer their own questions in a variety of social forums on any topic — from beauty to health to home improvement...
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Martha Stewart, 81, lands the cover of the Sports Illustrated Swimsuit Edition.
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Looking forward to @veecon convo Friday!
3:00 PM — 3:30 PM “The Marketing Zag: Bold Strategies for Disruptive Times” panel featuring Janet Balis (@digitalstrategy), Dave Skena (@DavidSkena), Rachel Webber (@rwebber), Rob Candelino (@RobCandy), moderated by Bimma Williams (@BimmaWilliams)
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Looking forward to presenting the latest on the state of #data maturity across the #marketing landscape together with @MMAglobal at #POSSIBLE2023 at 10:10 am today in the Vision Hall
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If you are at #possible2023, don't miss our exclusive workshop at noon tomorrow. We will be talking about how marketers, media companies, agencies and tech leaders work together or at cross-purposes in the race to use data effectively and stand out. Join us in Splash 11 at noon!
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While threats of a recession loom, investing in revenue and growth is more important than ever. I shared thoughts with @TheDrum about how brands and agencies should face economic headwinds. @EY_US #marketing #economy #marketingbudget
thedrum.com
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Thank you for sharing it!
A great piece speaking to the value of connecting dots, communicating well, and super human #leadership. Way to articulate cleanly a number of thoughts that have swirled in my head for awhile, @digitalstrategy! https://t.co/49jzmMLhrI
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My latest article via @harvardbiz - Holding Onto Your Marketing Budget in a Downturn @HBSAlumni
hbr.org
Most marketers know that when the economy turns, their budget at risk. So with today’s economic uncertainty, volatile markets, inflation, and more, what should marketers be doing now? Based on her...
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With economic uncertainty comes the risk of cutting #marketing budgets. #CMOs can prepare by keeping an open dialogue with their CEO and CFO, optimizing spend and ways of working, and continuing to drive #DigitalTransformation. @digitalstrategy
hbr.org
Most marketers know that when the economy turns, their budget at risk. So with today’s economic uncertainty, volatile markets, inflation, and more, what should marketers be doing now? Based on her...
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Good advice from @digitalstrategy @HarvardBiz - nominally for #CMOs but really for the whole #cSuite! https://t.co/0SOgQ2sGDR
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Most marketers know that when the economy turns, their budget at risk. So with today’s economic uncertainty, volatile markets, inflation, and more, what should marketers be doing now? Based on her...
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"It's the next paradigm shift for the internet." Janet Balis, Marketing Practice Leader at EY Consulting, speaks about Web3 at the #ForbesCMO Summit. https://t.co/5ucGtzNjxu
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Some weekend reading: my latest article about #marketing on @HarvardBiz focused on the #CMO agenda. Holding Onto Your Marketing Budget in a Downturn
hbr.org
Most marketers know that when the economy turns, their budget at risk. So with today’s economic uncertainty, volatile markets, inflation, and more, what should marketers be doing now? Based on her...
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