Volker Helm
@Volker_Helm
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Owner at OneBigWave | Global Client Partner, @VICEChangeInc | Focused on Digital Transformation, AI, and Branding
Munich, Bavaria
Joined October 2009
After innovating, don’t miss out on #value by failing to follow through. Invest in internal #communication and #collaboration to bring your #innovation to fruition. @HarvardBiz
hbr.org
A conversation with IMD professor Stefan Michel on how companies can realize the maximum benefit from their innovations.
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.@HarvardBiz reports that 80% of consumers want #personalization but 66% of those who experienced it said it was “inappropriate, inaccurate, or invasive.” To avoid this mistake, 1) understand the #consumer, 2) be #transparent, 3) involve #consumers.
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.@FastCompany reports that in Q3 of 2023, companies used the term #ESG less than in Q2. Employees are now seeking integrated #sustainability in #branding rather than separate initiatives.
fastcompany.com
Sustainability reflects how a company does what it does, focusing on customers, employees, and the planet.
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From @Forbes “Deloitte reports that over 40% of Millennials and Gen Z have rejected assignments or employers based on personal ethics.” #CSR benefits your #business by attracting consumers and #employees. Don’t make the mistake of undervaluing it.
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While it isn’t perfect, this is a great example of how to use #AI right: by building public value for your business. By using AI for #CSR, #Dell and #IBM are transforming their technology and generating consumer attention towards their brands. @Fortune
fortune.com
The technology is exciting, but there are still some major obstacles.
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According to @HarvardBiz, #SocialMediaMarketing investments dropped by 6% in the last year. To create #InfluencerMarketing and other forms of social media #marketing that generate for your #business, tap into empirical technology.
hbr.org
A bi-annual poll of U.S. marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll data suggests that lack of strategy fit, weak...
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It’s common to see advice on how to #network as an individual, but often there’s no blueprint for #networking on behalf of a #business. To make beneficial connections, consider working with a business matchmaker today. @Forbes
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How can you create more time for busy #employees to #innovate? Tap info #AI. This @HarvardBiz article highlights how essential it is to give employees the time to be creative. #Automation through #technology can make this possible.
hbr.org
Most companies are full of really busy people, which makes it hard to slow down and focus on trying new things. At the same time, stopping everything to focus on innovation can leave day-to-day tasks...
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Growing your #business with #AI first requires a strong #DataStrategy. With clean, ready-to-use data, companies can make the most of new #technology. Without it, change can fall short of success. Important lessons from @DataCentre_Mag.
datacentremagazine.com
UK business leaders stress the importance of the country bolstering its data centre strategies to meet growing demand, or risk losing its competitive edge
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This article from @Forbes highlights that #career success relies on more than just degrees, it takes strong #networking skills to make it a reality. If you are looking to expand your business, tap into these skills and work with a #business matchmaker.
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To find your #SocialMediaStrategy North Star, look internally for your company’s #purpose, externally to build your company’s #brand, and retrospectively at the #data of your success so far. For more direction, read these guidelines from @Inc.
inc.com
Social-media usage by your customers and competitors is constantly growing and evolving. Your tactics should as well.
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From @Forbes, #branding your company as #ethical and socially #responsible can be a great boost. Not only can it attract more consumers, but it promotes the #purpose and message of your organization beyond your internal policy.
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#LegacyBrands are known for their history, but to stay competitive they must embrace #DigitalTransformation. In order to maintain their #branding, these companies must introduce technology with a slow roll out, or integrate behind the scenes. @ADWeek
adweek.com
Legacy brands with strong customer loyalty must embrace digital transformation to stay competitive.
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40% of up-and-coming #business professionals already use #AI. To enhance your #AIStrategy, follow in their footsteps. @HarvardBiz
hbr.org
Only 15% of managers consistently use gen AI, but 40% of business graduate students do. These managers and leaders of the near future will soon enter a workforce that is underprepared for them and...
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Strategic #business partnerships can enhance your #financial health as a business. Why wait to tap into these benefits? Contact a trusted #business matchmaker today. @Forbes
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To level up your #AI use in marketing, employ #technology across a variety of projects. A short list from @Forbes includes personalized #marketing, tracking #customer journeys, and integration with social media.
forbes.com
One of the biggest shifts in the marketing sector is the rise of autonomous marketing, which relies on AI to transform how traditional marketing has been done previously.
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I love seeing headlines like this @HarvardBiz! Training personnel is a key step for leveraging #AI successfully. Without it, no #AIStrategy can succeed.
hbr.org
Organizations worldwide are reaping the rewards of adopting digital technologies and AI in their sales forces. But these gains are far from universal. Many sales leaders are aware that their teams...
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A great guideline on how to start approaching #ESG from @HarvardBiz. The most common mistake: not creating #sustainable initiatives.
hbr.org
ESG is at an inflection point. It has come to represent a broad and inchoate aspiration for what business should be doing beyond maximizing shareholder value. With ESG advocates on the defensive,...
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This hits the nail on the head @FastCompany! #Business is all about #trust and #connections. Don’t be afraid to #network and work with matchmakers to build strong, meaningful #BusinessPartnerships.
fastcompany.com
Genuinely caring about other humans in business can be a game-changer for your business’ growth. Spending time together gives us the basic foundation of trust.
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A 70% increase in #productivity is a dream for most companies. Understanding the importance of personnel for #DigitalTransformation can make it a reality. Companies like HP that #upskill employees drive results like these. @wef
weforum.org
Why the fast-changing industrial landscape means end-to-end digital transformation is becoming a strategic imperative, and how to achieve it.
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