GumGum
@GumGum
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GumGum is a contextual-first global digital advertising platform that captures people’s attention, without the use of personal data.
Santa Monica, CA
Joined April 2009
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Great to see our Art.ificial project featured on
@TheSchoolOfLife
's latest series! Gaming legend
@LuzuGames
investigates whether
#AI
can really make
#art
. Will the next
#Picasso
be a robot? Find out over at YouTube Originals:
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Honored GumGum Sports is being nominated in the 'Outstanding Sports Technology' category for the
@SportTechie
Award!
#sportstech
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5
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The whole GumGum Sports team is very proud of our Sales Director,
@ktcarew
, who was announced as an honoree for the
@CynopsisMedia
Top Women in Media Award at last night’s New York gala!
#CynTopWomen
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1
10
Esports are presenting new ways for brands to connect with fans. Tune in on Weds, May 13th @ 4pm ET as we explore successful brand activations in esports with
@T1
@frntofficesport
. Register:
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3
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Successful
#CannesLions
cocktail party tonight. Thanks for the awesome partnership
@eMarketer
!
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3
10
Premier League clubs are losing around £1m in
#sponsorship
value every match from illegal
#streaming
, as uncovered in GumGum Sports’ first of its kind study, commissioned by a top
#PremierLeague
club. Read more here.
0
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Watch GM Brian Kim talk to
@CheddarEsports
about how our
#esports
#sponsorship
management platform is a game changer for streamers, teams and brands alike.
0
3
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GumGum Launches The Visionary To Make
#ArtificialIntelligence
And
#ComputerVision
Content Accessible To Everyone
0
3
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How is esports unique to advertisers? These organizations are like holding companies that field teams across a variety of game titles and leagues. This creates huge fan equity and a major win for brands’ online
#sponsorships
. Get our
#esports
guide here:
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@AcuityAds
has just announced its partnership with GumGum. GumGum's contextual intelligence engine, Verity™, will now be integrated into the illumin platform for brand safety and contextual targeting solutions.
To learn more, click here:
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GumGum Sports sales director,
@ktcarew
, is speaking at Sports Business Journal’s (
@sbjsbd
) Game Changers conference in New York, this coming Tuesday (Sept 17th at 11:20am EDT). Full details here:
#sportsbusiness
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1
8
Lionel Messi became the 1st player in soccer history to score in 15 consecutive
@ChampionsLeague
seasons, in
@FCBarcelona
's win vs
@slavia_eng
. It was also great for the sponsors with
@Rakuten
netting $154k and
@Nike
scoring $95k in
#mediavalue
from
#Messi
’s Instagram post alone!
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3
8
Next Tuesday, GumGum Sports’
@jeff_katz
will be discussing Scoring Big with Sports Marketing & Sponsorship at
@the_ARF
's Sports Marketing and Science Summit alongside
@michaelaneuman
Founder of Scout Sports and Entertainment. Full details here.
#ARFSport
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1
8
We are excited to welcome former
@espn
exec
@ToriStevens
to the GumGum Sports team as our new SVP of Customer Success.
0
1
8
GumGum Appoints
@RyMo_Sports
to Executive Director of GumGum Sports
#Sponsorship
#SportsBiz
#SportsTech
#Martech
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Check out our HQ office in Santa Monica. Featuring lots of sunshine, well-placed plants and beautiful furniture designed by Carly Morgan
#LAtech
#SiliconBeach
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Sports has lost a legend. GumGum Sports send our thoughts and condolences to the friends and families of Kobe Bryant, Gianna Bryant, John Altobelli, Keri Altobelli, Alyssa Altobelli, Christina Mauser, Sarah Chester, Payton Chester, and Ara Zobayan after yesterday's tragedy.
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There’s no “i” in team but there is one in “top of the rankings”! So which esports organization is top of our esports social ranking based on their team players? Find out here:
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We’re thrilled our proprietary contextual targeting tech platform Verity™ has been named as a finalist for this year’s
@Digiday
Media Awards!
Congratulations to all other finalists! 🎉
.
@InTheKnow
,
@voxmedia
,
@InsiderInc
and
@theskimm
are among this year’s Digiday Media Awards finalists 🏆
Check out the full list of finalists here:
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We are thrilled to have been named as one of
@BuiltInLA
’s Best Places to Work in Los Angeles 2020! And naturally we agree with them!
#BuiltInBPTW
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In-Image Ads. ✓
In-Screen Ads. ✓✓
Sharing our latest sizzle reel to get a taste of both... Priceless!
http://t.co/XlkxyawusA
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If you're at
#LeadersWeek
in London, come stop by and learn more about our technology-driven sports sponsorship solutions!
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Which esports players top our esports social charts? Check out our Q1 2019 ranking, which is based on the analysis of social reach for team, player and influencer accounts across Twitch and all major social platforms. The Social Footprint of Esports:
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📣 We are absolutely thrilled to have our CEO
@PhilSchraeder
recognized as a finalist in the
@EY_US
Entrepreneur Of The Year® 2022 Greater Los Angeles Awards program. We cannot wait to cheer him on when winners are announced in June! 🧵(1/3)
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Today, sponsorship analytics platform GumGum Sports is taking a bold leap to the future by unveiling their new brand identity and name,
@relometrics
. This evolution will help fuel strategic growth of the platform.
Introducing Relo Metrics:
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One of these artworks was created by an AI robot. Can you guess which one?
Reply with your answers. Click here to find out if you’re right:
#AI
#art
#painting
#computervision
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Based on
@GumGumSports
analysis, six new NBA assets in
#OrlandoBubble
drove over $11M in sponsorship value during the Lakers v Clippers game. And, the top performing assets are both virtual! Read more at
#gumgumsports
#sponsorships
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GumGum Sports tech deliver top brand sponsorships valuation during the Super Bowl LVII
#sporttech
#sportsmarketing
#SBLVII
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3
5
Our own
@Jeff_Katz
sat down with
@Bradsive
of
@TSM
and
@deapps
from
@OpTicGaming
to discuss the
#esports
boom. Find out what it means for brand sponsorships and more, in our latest guide:
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1
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GumGum Sports Commercial Director, Sam Grimley, talked to
@SportIndustry
about how and why the tech-driven evolution of
#sponsorship
is opening up the sector to smaller
#brands
.
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1
6
“This inaugural class of Certified Brand Safety Officers are leaders in our field and exemplify the best of the brand safety community.” We’re very proud to have our own brand safety officer Lane Schechter among the forward guard of BSI Certified leaders!
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We’re excited to announce the acquisition of
@playgroundxyz
! This acquisition will allow advertisers the ability to measure the attention of their contextually-driven campaigns without the use of personal data.
To learn more, view the press release here:
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Seeing double?
@StephenCurry30
had one of his own moves used on him by high schooler
@ChetHolmgren
at
#SC30Select
! This viral moment wasn’t just good for the teenager, sponsor
@Chase
generated a
#mediavalue
of $21.7k and
@UnderArmour
made $12.4K from
@SportsCenter
's social posts!
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#StayHome
and save lives. In partnership with the Ad Council, we're joining brands and media companies by putting a roof over our logo. We've also launched GumGum Smile to donate ad impressions in support of
#AloneTogether
and
#StayHome
.
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1
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Social media posts by
@BRFootball
celebrating
@LAGalaxy
striker Javier Hernandez’s first
@MLS
goal generated
@Adidas
and
@Herbalife
a combined $82k in sponsor media value!
See how GumGum unlocks the FULL media value across broadcast, social and streaming:
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1
5
GumGum Sports GM Brian Kim talks to
@espn
about the “staggering” financial upswing of
@TigerWoods
’ recent
@TheMasters
win.
#tigerwoods
#Masters2019
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“GumGum is like my second family.” Find out why our Staff
Accountant, Fred Jackson, loves working at GumGum. Want to join
the GumGum family? Check out our latest
#careervacancies
here:
#jobs
#jobhunting
#newcareer
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Congrats to
@PremierLacrosse
for winning this year's Sports Business Journal Sports Breakthrough of the Year! Well-deserved!
#SBJAwards
@sbjsbd
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1
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Don’t miss
@redbull
@WME
/
@IMG
@watchstadium
and GumGum right now at
#AWNewYork
! Live stream it:
#sportstech
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Latin America here we come! We're excited to announce our partnership with Octopus Media Group to bring visual intelligence to Latin America
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“We are blessed to have the right tech stack in place.” Our VP of Global Marketing Som Puangladda (
@sompny
) spoke to
@MarTechSeries
@Sudipto_Martech
about adapting work processes and marketing for
#socialdistancing
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3
5
Our President and COO Phil Schraeder talked to
@MarTechAdvisor
about why
#marketers
started getting serious about
#brandsafety
, and about the effectiveness of the most popular current safety strategies.
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One week to go for our Summer Speakeasy webcast series episode 2! Join our hosts, GumGum CEO,
@PhilSchraeder
and Global Marketing Advisor,
@lisalicht
with Vice Media’s
@paul_j_wallace
and Wild Card’s
@singlma
for a chat about current brand safety trends:
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Join us at
#AWNewYork
w/
@redbull
@WME
/
@IMG
@watchstadium
as we talk brand visibility in sports sponsorships
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🚀 GumGum CEO
@PhilSchraeder
joins
@4As
and top industry leaders tomorrow to discuss the future of digital advertising―how it will focus on meeting people in the present moment, instead of tracking past behavior.
💻 Register for the FREE event:
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New York people, this afternoon GumGum Sports’
@jeff_katz
will be discussing Scoring Big with Sports Marketing & Sponsorship at
@the_ARF
’s Sports Marketing and Science Summit alongside
@michaelaneuman
founder of
@scoutsande
. Details:
#ARFSport
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"In Nascar’s first race back, the new whitespace created in bleachers typically obscured by fans was worth about $3.4 million.” That’s $132M for the season! For more GumGum Sports analysis of
@NASCAR
's return, check this out from
@Mitch_Reames
@Adweek
:
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Disney’s Facial Recognition Audience Tester; Why Good Data Matters; AR’s Post-Dorky Future
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We had a really great time hosting the Future of Sponsorships panel at the stunning Manhatta Restaurant in New York. The insightful talk featured panelists from leading industry experts from Citi, Horizon Media, US Olympic and Paralympic Properties and
@scoutsande
.
#sponsorships
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Our CEO
@PhilSchraeder
talks content analysis
#AI
,
#contextualtargeting
&
#brandsafety
, our
@adcouncil
#stayhome
&
#alonetogether
campaigns,
#TheLastDance
and the power of sponsorship, our
@Inc
#bestworkplace
honor and much more––on
@NeilCHughes
podcast!
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Our SVP of Operations Travis O’Neil (
@t4prez
) spoke to
@MarTechSeries
’ TechBytes about the end of cookies,
#contextual
targeting and our new product Verity. Read more here:
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2
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GumGum Partnership With Saints, Pelicans Points To Better Measuring Of Sponsorship Valuation
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With live sports on hold, live streaming sites such as
#Twitch
and YouTube Gaming have seen a 10% growth in viewership. For
#marketers
, GumGum Sports recommends these following six methods for effective
#esports
sponsorship.
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Congrats
@kweiner
- 2015 CIO/CTO of the Year honoree!
http://t.co/bgkTATXwP1
@LABJcommunity
http://t.co/0PkAoCyZvX
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Don't miss GumGum's cameo in The Intern film, starring Robert De Niro & Anne Hathaway
http://t.co/4oFdWRkEWU
http://t.co/pzXJzeyqdN
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Today we're introducing our new GumGum branding, which better reflects our technological and design capabilities. Check it out at and let us know what you think!
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Olympian
@MichaelPhelps
supported
@TigerWoods
at
@TheMasters
as Tiger won his 5th green jacket and 15th Major Championship! Phelps’
@UnderArmour
shirt generated $83K and Tiger’s
@Nike
shirt $86K in SMV for this post on Twitter and this moment on broadcast.
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It was great meeting everyone at
#OMR
Day 1 today!
We'll be leading a
#masterclass
tomorrow breaking down the three key aspects of the
#MindsetMatrix
: context, creativity, and attention.
👋 Hear us chat or come visit us at booth A1 B01.2
🗓 Event info:
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Exciting news! Covered first by
@LaurieSullivan
@mediapost
, our Verity engine is now delivering natural language processing and computer vision-powered segments for targeting and safety on
@IRIS
.TV’s data privacy-first Contextual Video Marketplace
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Big win!
@ManCity
star
#KevinDeBruyne
was certainly happy to win the derby against arch rivals
@ManUtd
last night. Sponsors
@EtihadAirways
and
@chevrolet
will be happy too, having generated
#mediavalue
of $65k and $54k respectively from
#KDB
’s Instagram and Twitter posts.
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We will be at
@HashtagSports
in NYC talking all things driving value beyond the broadcast with GumGum Sports
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Who will win the 2020
#UCLfinal
?! Thanks to a
@ChampionsLeague
social media post,
@adidas
@Nike
@All
@deutschetelekom
generated a combined $288k in sponsor media value - Let’s go
@FCBayern
@PSG_inside
!
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Here's a sneak peek at our new sizzle reel, to debut
@thinkLA
Automotive Breakfast today
#thinkAuto
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💡 Gain a foundational understanding of contextual advertising with GumGum’s new free online course!
Now is the best time to learn more about contextual solutions as you begin to develop your marketing plans for 2023—Enroll today! ⬇️
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TOMORROW! Join our
@iab
session "Consumers First: Contextual Next..." as
@GumGum
's CEO,
@PhilSchraeder
,
@dentsuUSA
's Alison Schulte and
@newscorp
's Stephanie Layser explore how different types of ad deliveries affect consumers:
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We’re so excited that Verity™, our sophisticated contextual intelligence platform, was named as a finalist for this year’s
@Digiday
Media Awards Europe! 🎉
AWARDS ANNOUNCEMENT 🏆
VGTV, PinkNews and are finalists for this year’s Digiday Media Awards Europe.
Check out the full list of finalists here:
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Wow!
@DwyaneWade
's incredible buzzer beater wins it for The Heat! This moment also earned
@BaptistHealthSF
$55K in sponsor media value from social media alone! How? GumGum Sports used its
#computervision
technology to provide comprehensive analysis of the
#sports
signage value.
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Augmented Reality is becoming a major part of the sports viewing experience. But
#AR
doesn’t just make
#sports
more interesting to watch, it can create new opportunities for media brands and a new frontier for advertising and
#sponsorships
. Here’s how…
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We’re thrilled to announce that GumGum is again one of Inc.5000's fastest-growing private companies in America! “GumGum’s growth is a great testament to the hard work and agility of a truly extraordinary team,” says our CEO Phil Schraeder:
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GumGum Sports GM, Brian Kim, having a candid discussion with leaders in the esports world during our "Playing With Money: What You Need to Know About Esports Sponsorships" session at Advertising Week New York.
#AWNewYork
@MorrisatLarge
@AnnHandLA
@Bradsive
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We are thrilled to be a part of
@ProLeagueBE
's “Pro League Forward” innovation project to aid its clubs in decision-making and to maximise sponsorship performance for brand partners.
#gumgumsports
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The GumGum Sports team had a great time at the Olin Sports Business Summit at
#WashU
in St. Louis, where our business operations director, Neha Gupta, and account manager for esports, Tia Smith (
@IAmInertiaGG
) gave presentations on the future of
#sports
& technology and
#esports
.
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According to our content analysis machine learning engine, Verity, 91% of webpages across the GumGum’s publisher network are safe for brand advertising. To learn more about Verity and how it works, visit:
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A glorious summer for
@USWNT
has also been a great one for the team's
#sponsor
@Nike
who generated over $175k in sponsor
#mediavalue
from star striker
@alexmorgan13
's Instagram post alone. Find out more about how we unlock FULL sponsor media value:
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