Companies can offer tangible rewards for purchase and other personal data—but what really motivates consumers to share? This new MSI working paper reveals some important insights: #Marketing #DataPrivacy #MarketingResearch #DataEthics #PersonalData

New ARF study reveals: 81% of analytics teams now use #GenAI, rivaling SQL & Python. Demand grows for storytelling & data viz skills, while $5M+ investments surge. Analytics seen as driving ROI (75%) & competitive edge (81%). ARF members can learn more:

New ARF study compares ChatGPT & Grok on sensitive topics: same core insights, but ChatGPT stays cautious while Grok gets specific—highlighting how AI moderation shapes what’s said & what’s left unsaid. Members, learn more: #GenAI #AIethics #Research

How can top brands maintain their position over decades? An ARF Council event provided research-based insights. Members, get our News You Can Use newsletter and get stories like this straight to your inbox: #ConsumerAttitudes #Brand #ConsumerBehavior

A comprehensive study by @Amazon Ads suggests that, rather than drawing lines based on demographics, such as the year customers were born, marketers should focus on what unites their audiences: their values, behaviors & communities. #GenerationalResearch

Now accepting nominations! 🏆 . The Sequent Accelerator Award celebrates standout innovations in marketing analytics that drive brand impact and move the industry forward. Nominate the inaugural winner and their work by Aug 29.

Content discovery is a critical issue in today’s media landscape due to the increasing volume of contentand variety of platforms available. A new ARF report details the challenges that content providers face, but also what opportunities they have:

Can synthetic data capture human nuance, or will it reinforce bias? . Join top academics and practitioners in NYC as we debate the future of modeling in an AI-driven world. Your ARF or MSI membership includes complimentary tickets, secure your spot today:

As we gear up for back-to-school season, take a look back at the #ARFOgilvys Award-winning campaign “L'Eggo with Eggo” by Kellogg's. 🧇📚 See the full case study:

How is the analytics and insights function evolving, now, in the time of AI? The latest Organizational Benchmark Survey report lends important insights, taken from interviews with over 400 industry professionals #Insights #Research #Analytics #AI

Marketers conduct a lot of research to find out consumers’ opinions. But, says one research expert, not all survey responses should be interpreted as firmly held opinions and attitudes: #Marketing #Advertising #ConsumerResearch

Go beyond impressions. This upcoming course in the NYU/ARF Certification gives you hands-on experience with planning, buying, and measuring across platforms—from streaming TV to out-of-home. Enrollment ends TOMORROW:

In this episode, Dr. Marcus Collins, author of For the #Culture and host Janelle A. James @Ipsos, explore how cultural dynamics transform #brand impact and audience #reach, what drives #brandtrust & turning culture into capital:

Can sanitized AI tools truly capture the nuance required for advertising and brand research? Is a less restrained one more likely to produce skewed results? In this comparative deep dive the ARF and MSI investigate:

In this time of tremendous change, what structural shifts, trends and investments are being made in #research and analytics? And how is AI adoption taking place? Members can find out in this ARF Organizational Insights Council report: #Insights #Analytics

Calling industry pros: Make an impact by mentoring an ARF WIDE scholar. One hour a month will lead to a lifetime of impact. Learn more and sign up by Aug 30:

The #streaming landscape has never been more abundant or more overwhelming. This ARF report explores how fragmentation, option fatigue and algorithmic shortcomings affect content discovery and what media organizations are doing to retain #engagement:

How do you know if your campaign really worked? . Learn how to measure and maximize marketing impact with modern tools and metrics in our upcoming course, so you can prove value and drive performance. Enroll and learn more:

#RetailMediaNetworks are rapidly becoming a key advertising channel in the U.S. This study, now available to ARF members, examines the critical trends shaping #RMNs and the differing approaches advertisers and agencies have towards them:

In a time of persistent consumer unease, ARF and MSI present a unified front to help marketers decode uncertainty and activate research-driven strategies for long-term impact. Members can read their respective reports: #AdCreative #ConsumerInsight