Say hello to our October cover star and Brand Genius honoree, @ElizabethBanks! ⭐️ Between acting, directing, No7 campaigns, and running her brand Archer Roose, she has had a busy few years. But unlike most of her roles, the latter is one she may just have manifested. The

Peace up, A-Town! ADWEEK CEO Will Lee is giving a tease of what to expect at Brandweek when things begin tomorrow. But as you can see, we’re already getting started with a welcome party thanks to our partners at Ammunition!

After @WPP reported its latest quarterly earnings, new CEO Cindy Rose called the performance "unacceptable." https://t.co/GmeZw5LpVu

Who are you most looking forward to connecting with in Atlanta during #Brandweek? Tell us who you’re excited to hear speak in the replies!

.@Apple's "Underdogs" is not an ad, it’s a high-end workplace comedy. It’s not a commercial, it’s a short film. It’s not advertising, it’s a masterclass in brand storytelling. This week's Ad Critic, Anselmo Ramos, co-founder and creative chairman of Gut reviews Apple's episodic

If you're traveling to Atlanta for #Brandweek, might we suggest a movie for the flight?

AI has already come for basic tasks like writing copy and creating images. Now, it’s promising to change how you shop. Listen to this week's Adspeak at the link or wherever you get your podcasts.

New: City Cast is shuttering in two markets, opening in two others, and shifting its editorial strategy — a reset that its founder calls City Cast 2.0. The 90-person outlet is in 13 cities, brings in around $5 million, and is one of several outlets trying to crack local media.

If you're headed to #Brandweek on Monday, what's your main priority this year?

A growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns to draw consumer attention to their companies. More intriguingly, the vast majority of these publishers have never run such campaigns before.

.@ElizabethBanks is nailing her role as CCO and co-owner of Archer Roose Wines, and is involved in decisions on everything from distribution strategies and winemaker partnerships to brand positioning and marketing. “She knows the modern consumer doesn’t care about terroir and

.@NBC's On Brand has crowned its winner. 🏆 *Warning for spoilers* Read their full profile: https://t.co/DuuqczMxYK

U.S. brands are waking up to K-pop's rise, and @le_sserafim is leading the charge. We spoke exclusively with the group and their label @SOURCEMUSIC to learn about their exciting brand partnerships from their first U.S.tour and new single "Spaghetti." 👇 https://t.co/B4m8T009wc

.@FoxNews, @MSNBC, and @CNN all saw viewership declines for the week of October 20, 2025, though CNN gained in the Adults 25-54 demo during total day..

Wait...what was that sound? @Grindr held its second annual Pleasure Ball in New York City last week with performances by Jake Shears and @slayyyter. The evening featured the launch of the limited-edition Grindr x @CHRISHABANA capsule collection. Notable figures and

Here's the week's Ticker:

👉 Monster: The Ed Gein Story (@netflix ) - 1.527B minutes, #1 debut, 59% Adults 18-49, 61% female audience 👉 Wayward (@netflix ) - 1.303B minutes, #2 for second consecutive week, 20% Adults 18-34 👉 NCIS (@hulu /@netflix /@paramountco) - 817M minutes, jumped from #8 to #3 👉

Here’s this week’s Nielsen Weekly Streaming Ratings:

According to the latest @Nielsen Media Distributor Gauge for September, @Disney, @FOXTV, @NBCUniversal, and @ParamountCo were the big winners, each experiencing double-digit month-to-month viewership gains driven by @NFL and college football.

Streaming now commands 45% of total TV viewing, marking a historic first as it has surpassed broadcast and cable. Our new story with @AmazonAds explores how advertisers are finding unmatched reach and precision with this shift.

City Cast, known for its daily podcasts and newsletters, is shuttering its operations in Houston and Boise while launching in the Twin Cities and Seattle. It’s also introducing social video as a core pillar of its model.