
Cynopsis
@CynopsisMedia
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Publisher of 2 free, daily trade publications for the Television/Digital and Sports TV industries sent via email by 5:30am ET to more than 100,000 subscribers
Manhattan, NY
Joined March 2009
RT @mossappeal: If you work in #TV - especially #broadcast, you'll want to read my latest for @CynopsisMedia. My interview w/ @OmedaDataDri….
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Catch this special report on how broadcasters can take a lesson from digital publishers on how to reel in audiences. @mossappeal interviews @OmedaDataDriven CEO James Capo on "Teaching Broadcasters to Fish with First-Party Data." .
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While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful.
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Baby(TV) gets back: Charter & @Disney struck a distribution deal to bring Hulu (w/ads) to Spectrum TV Select customers at no additional cost, restoring 8 channels: Disney Jr./XD, @FreeformTV , FXX/M, Nat Geo Wild/Mundo & BabyTV dropped in a 2023 dispute.
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RT @ComcastAd: Better data + stronger partnerships = real results for advertisers big and small. Karen Babcock, Vice President of Advertis….
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Get our #Sports monthly recap! Read how:.- @thebig3 league is making big league moves w/ @iHeartRadio .- The winning moves from our #SportsMediaAwards.- Feel good news: @USAFencing on helping students & @AmazonAds & @AdCouncil supporting mental wellness .
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"Cocktails and caftans were still flowing in #Cannes," but the conversations seemed more tech talk than around creative this year, per these sr. exec comments: h/t: @Omnicom @comcast @HorizonMedia @WPP @YourOAAA @Experian @Teads @NBCUniversal + +
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In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers.
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RT @SharkWeek: This year’s #SharkWeek line-up?.🕺Sharks with better rhythm than your ex.🐊 A no-rules brawl: Great White vs. Nile Crocodile.💅….
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