CIMM
@CIMM_NEWS
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The US-based coalition of companies focused on promoting innovation and best practices in media measurement, metrics and data
New York, NY
Joined July 2011
Register today for the 12th annual CIMM Summit! Taking place October 10-11 in NYC, the event will explore the innovations and critical issues defining our industry. Visit https://t.co/d74OtDAJet for the latest agenda, speakers and registration details! #CIMMSummit2023
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"We’re thinking about how can we align brands with unique content experiences and the audiences they need." - Adam Bergman at the Cross-Platform Video Measurement and Data Summit today Big thank you to all the panelists, speakers, and most of all @CIMM_NEWS for a great Summit!
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And just like that we've reached the last session of the 2021 #CIMMSummit -- a fireside chat on what's to come in 2021 and beyond -- with Rishad Tobaccowala (@rishad) and @WSJ Advertising Editor, Suzanne Vranica (@VranicaWSJ)
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How streaming's 'platform bouncers' became the new coupon clippers @CIMM_NEWS
https://t.co/YRXTD7kpYL
@mp_joemandese
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Day 2 of our 10th Annual CIMM Cross-Platform Media Measurement & Data Summit is underway. Let us know which sessions you are most looking forward to today or what insights have resonated with you most 👇 #CIMMSummit
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CIMM Day 1: Essence media chief calls for 'wholesale' measurement change @essenceglobal @CIMM_NEWS
https://t.co/4HngiB22p6
@mp_joemandese
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When consumer attention spans become less than a goldfish's @CIMM_NEWS
https://t.co/Az2ydCWSta
@mp_joemandese
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Thanks to all who joined Day 1 of the #CIMMSummit & to all of our speakers from @NBCUniversal, @Samsung, @essenceglobal, @EY_US, @comcast, @VIZIO, @ViacomCBS, @OpenAPTV, @Video_Amp, @hbomax / @WarnerMedia, @Magid_TV, @CharterNewsroom, @DISH, @nielsen, @MTMconsultingUK & @Variety
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Great panels today from @CIMM_NEWS's Cross- Platform #VideoMeasurement and Data Summit! Hope you were able to catch Adam Gaynor (@asgaynor01) discussing where the industry is at with #addressable advertising and Zeev Neumeier's insights on #TVdata and #measurement.
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Closing out Day 1 of the virtual CIMM Summit are @ViacomCBS's John Halley and @Variety's Senior TV Editor, @bristei, on the state of Advanced TV Advertising #CIMMSummit
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TOMORROW: @VIZIO’s Adam Bergman will take the stage at @cimm_news Cross-Platform Video Measurement and Data Summit to talk about how TV platform’s ad business is evolving. Details:
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The Coalition for Innovative Media Measurement @cimm_news 10th annual cross-platform video measurement and data summit is underway -- and already a home run. @SamsungUS @NBCUniversal @essenceglobal
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CIMM's Jane Clarke has kicked off the 10th annual CIMM Cross-Platform Video Measurement & Data Summit with an industry update and current CIMM initiatives. We are looking forward to the next 2 days of our virtual programming with the industry's best and brightest #CIMMSummit
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Happening Now: Learn from @CIMM_NEWS about what really drives the difference in attribution results, hear findings of their landmark study and the solutions it prescribes, and discuss the role of our industry to realize those solutions. #ARFSequentAAA
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Join @CIMM_News, the ARF and Sequent Partners at the Attribution & Analytics Accelerator, next week. Learn more & register: https://t.co/UZpzmOQzlg
#ARFSequentAAA #mrx #mmm
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First up, a panel discussion w/experts from @CIMM_NEWS @hulu @DisneyTVStudios @nbc @ViacomCBS @amazon & @warnerbros to discuss measurement challenges faced by media companies and how to obtain a more complete picture of viewers’ journeys across platforms and services #ARFOTT
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Balancing what a @CIMM_News report of companies using set top box and #SmartTV data in #ROI attribution says against his personal views, @BIllHarveyMedia focuses on differences in supplier approaches and why linear is being abandoned #OnTheVillage. https://t.co/HPxzEF1dVx
mediavillage.com
Media research authority Bill Harvey applauds the recent CIMM Sequent Janus study revealing the profound implications for smart TV data and Ad-ID, calling it a critical wake-up call.
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With OTT rapidly gaining ground on linear buying, @nielsen's Scott Brown, @cimm_news's Jane Clarke and @UMWorldwide's Nora Wolfe discuss what a unified system of measurement for the industry might look like. #AdweekVirtualSeries
https://t.co/bQjfAorRUK
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In the last couple of years marketers been leaning in and taken a commanding role in letting the industry know exactly what they need. It's important because the marketers have a lot of leverage and they haven't used it until recently. @cimm_news's Jane Clarke
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The ways that we deduplicate reach is to somehow find a way to link behavior across different platforms, and that used to be cookies or email addresses, but it's a moving target now that privacy regulations are changing. @cimm_news's Jane Clarke #AdweekVirtualSeries
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