MediaPost
@MediaPost
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Daily news and commentaries for media, marketing and advertising professionals looking for the most comprehensive industry coverage.
New York, NY
Joined May 2008
Arm & Hammer Greens Up Laundry Space With Power Strips Detergent
mediapost.com
A brand rep details the company's marketing efforts to launch the product, an eco-friendly alternative to the bulky plastic packaging of traditional detergents.
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La Madeleine VP's Tres Magnifique Journey: "Eventually your roadmap is going to fall into place. There's not a manual...
mediapost.com
"Eventually your roadmap is going to fall into place. There's not a manual that says on this date this has to be done and you're falling behind if you don't follow this schedule, so just be patient...
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.@ccianet backs @tiktok_us request to block enforcement of Montana's TikTok ban. Group says new law violates First Amendment rights of app stores https://t.co/aHgnQP4Trk
@wendyndavis
mediapost.com
The Computer & Communications Industry Association, which represents Google and Apple, backs TikTok's request to block Montana's TikTok ban.
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Streaming TV marketing slows due to strikes, fewer new programs, cost-saving issues edo_data
mediapost.com
Premium video streaming services' paid ad/promo efforts are increasing more slowly -- just 10% higher in the last 3 months vs. the prior period to a paid/promo total value of $151.97 million,...
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Newcomer chatbots traffic rose 11.2%, others stalled, as companies ban use @Reuters @ipsosus
https://t.co/OROBYC41Vs
@lauriesullivan
mediapost.com
Workers are turning to ChatGPT to help with basic tasks despite fears that have led firms including Apple, Microsoft, Google, Samsung and Verizon to ban its use on work computers and devices, a...
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We're About To Realize How Essential Non-Essential Work Really Is: As the Hollywood writer and actor strikes...
mediapost.com
As the Hollywood writer and actor strikes grind on, we are learning that technology might replace a training ground for developing talent.
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Trend Away: What PR Pitch Responses Tell Us About Journalistic Interests: The more popular the topic, the less...
mediapost.com
The more popular the topic, the less likely it is to drive engagement, Propel reports.
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Jackson Arn Joins 'New Yorker' Staff As Art Critic: Arn has written pieces for the 'New Yorker,' 'Art in America'...
mediapost.com
Arn has written pieces for 'The New Yorker,' 'Art in America' and 'The Nation.'
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New #Instreamatic platform automatically generates 'limitless' variations of contextual #CTV audio ads
mediapost.com
Audio from a single ad can be used to create unlimited, contextually targeted variations automatically, at scale.
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New #Instreamatic platform automatically generates 'limitless' variations of contextual #CTV audio ads https://t.co/de0gdOKYCx
@KLmarketdaily
mediapost.com
Audio from a single ad can be used to create unlimited, contextually targeted variations automatically, at scale.
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TV, streaming content isn't just king - its a king with long arms @Disney
mediapost.com
Content is not only king -- a ruler is pulling more strings over his kingdom.
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Whitman @mediapsssst -- Agency Cactus Enlisted For Branding Work On Men's Mental Health Hub
mediapost.com
Denver-based creative agency Cactus has partnered with other mental health experts on Moonshot For Mankind, which has been created to serve as a men's mental health resource hub.
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McDonald's Celebrates 10th 'Drinks Run' To Quench Summer Thirst: The spots, from the H/L agency, now focus heavily...
mediapost.com
The spots, from the H/L agency, now focus heavily on social video, including TikTok and Snapchat.
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