MediaVillage.org
@MediaVillageOrg
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The leading #B2B platform keeping you connected to the business of media and entertainment with interviews, industry insights, thought leadership, and more!
New York, NY
Joined March 2015
B2B’s brand blind spot = stalled growth. 👉 100% of marketers say brand + demand integration is important 👉 Only 26% actually balance investments The fix? Smarter structures + shared KPIs. https://t.co/kDjPydWwgl
mediavillage.com
B2B marketers know brand matters but outdated structures, siloed teams, and weak metrics are holding growth back. It’s time to unify brand and demand to unlock full-funnel performance.
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Spectrum Reach acquires ShowSeeker, uniting automation + intelligence for the next phase of media buying. 🚀 A big win for advertisers seeking efficiency across platforms. https://t.co/PbuwNIq2St
mediavillage.com
Spectrum Reach, the advertising sales division of Charter Communications, has completed its acquisition of ShowSeeker, a leading provider of cloud-based order management systems.
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27 years after Sex and the City debuted, its continuation And Just Like That has come to an end — but was it worthy of Carrie, Charlotte & Miranda? @planeted argues no, and compares it to another infamous misstep: Mary and Rhoda. https://t.co/QxTW5kMF5U
mediavillage.com
In the tradition of the pilot for "Mary and Rhoda," it felt from the very beginning like the creatives responsible for "And Just Like That" simply did not know what they were doing.
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TV is no longer made for us—it’s made with us. AI platforms like Showrunner are turning viewers into protagonists and reshaping discovery into co-creation. Are we ready for entertainment that watches back? 👀 https://t.co/ZUCPfdM0Vc
mediavillage.com
For more than a century, the television model has been one-directional: create a show, distribute it, sell advertising around it, and hope it finds an audience.
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In 1998, Amazon sold books. Dell sold $6M/day online. E-commerce was millions, not trillions. Now it’s $6.3T—and AI could disrupt commerce even more than the internet did. 📖 1998 E-Commerce Report: A Wake-Up Call for the Age of AI-Driven Commerce https://t.co/dkBolXoLA7
mediavillage.com
In 1998, the internet was just beginning to transform commerce, and e-commerce sales in the United States were measured in millions, not trillions.
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🎬🤖 From viewer ➡️ creator. Amazon-backed Showrunner lets you make your own animated TV episodes in minutes — even star in them. It’s participatory entertainment that could upend how we watch, create, & advertise. @jackmyersbiz
https://t.co/IFTVQdwf2q
mediavillage.com
The launch of Showrunner, the Amazon‑backed AI platform from Edward Saatchi’s Fable Studio, is more than a quirky headline about “AI making TV shows.”
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📺 Game changer! @tvbeat & @SpectrumReach launch a 1st-of-its-kind solution letting advertisers buy traditional TV ads programmatically — with the precision & ease of CTV. No manual buys. Smarter targeting. Better results. https://t.co/fZdeRTv2vh
mediavillage.com
Through this new offering with tvbeat, Spectrum becomes the first U.S. Multichannel Video Programming Distributor to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory.
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In 1993, Jack Myers foresaw today’s attention economy — where ads win or lose in seconds. ⏱️ From Coca-Cola’s rapid-fire spots to TikTok’s bite-sized videos, the Blink Theory is now reality. https://t.co/p5mGqSjrOX
mediavillage.com
In 1993, long before the rise of Facebook, TikTok, YouTube pre-rolls, or programmatic ad buying, TMR published a provocative essay in TMR outlining a radical new vision for the future of advertising.
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The death of PBS is more than politics — it's the collapse of a trusted media ecosystem. 📺 Do you believe PBS & NPR still deliver value? Share your opinion & enter to win $250 from @MediaVillageCom + a free Myers Report subscription. https://t.co/UMtNNSsCxl
mediavillage.com
SHARE YOUR OPINION! Your voice matters for the future of public media. PBS and NPR are trusted platforms that deliver unique value to advertisers and audiences alike...
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Retail media = $63B by 2025. It’s no longer niche — it’s the future. Amazon, Walmart, Kroger & Target lead the charge, but the long tail of RMNs is where innovation is booming. Get the full breakdown in The Myers Report white paper: 👉
mediavillage.com
The Myers Report is the media industry’s most thoroughly read trade publication among senior media agency and marketer executives (15+ years in the business).
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AI can speed up creativity — or strip it of values. Creating with Conscience outlines how to lead with ethics in marketing & media. Read highlights from Creativity Unleashed, then get the full book for $2.99: https://t.co/u447ex9VlC
https://t.co/0ewhRmfG0k
mediavillage.com
As AI becomes a core partner in marketing, advertising, and content creation, it brings enormous promise -- and real responsibility.
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You have more power than ever over your financial advisor. 💰 Fees are negotiable. 📊 Options are everywhere. 📉 The old 1% rule? Not so sacred anymore. Use it to your advantage. Get more insights from Brattle Street Capital's Gregory Blotnick in the latest #ThoughtLeaders,
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In 1999, The Myers Report predicted NASCAR’s centralized rights could hit $300M–$400M/year. In 2025? They're worth $1.215B/year. $8.5B over 7 years. The vision paid off. 🏁📈 Read the full story below! #NASCAR #MediaRights #SportsBiz
https://t.co/OEZ8Id45lm
mediavillage.com
In 1999, NASCAR’s top-tier Winston Cup and Busch Series rights were generating approximately $100 million annually.
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Where is ad money going in a slower-growth economy? The Myers Report 2025–2026 reveals a clear shift toward high-impact, culture-driven platforms. See which sectors are thriving below! https://t.co/qylbmq2gAQ
mediavillage.com
The Myers Report 2025-2026 Advertising and Media Economic Forecast provides a granular, data-rich view into where advertising dollars are flowing -- and why
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Sports = scale + attention. ⚡️ 96% of top non-political shows in 2024 were sports 📺 Ads during live games are 10% more likely to be watched in full 👥 Fans often watch in groups = bigger impact per impression 🔥 Women's sports viewership is soaring https://t.co/OsQKsZXDMH
mediavillage.com
Discover how sports advertising harnesses the power of live TV to connect brands with passionate, engaged audiences—delivering unmatched reach, relevance, and real-time impact.
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👑 44 years ago, 750 million people tuned in for The Wedding of the Century: Charles & Diana’s royal nuptials. With a 25-ft train, 27 cakes & wall-to-wall TV coverage, it was a global media phenomenon. https://t.co/PN67Xd5zLS
mediavillage.com
On July 29, 1981 -- 44 years ago this month -- 20-year-old Lady Diana Spencer married Prince Charles, the Prince of Wales.
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🔻 CBS is cancelling The Late Show with Stephen Colbert. No replacement. No warning. Just… gone. Is this the beginning of the end for late-night broadcast TV? Read more: CBS Cancels Colbert (And That’s Not All) #Colbert #CBS #LateShow #BroadcastTV #MediaNews
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Ezra Klein’s Abundance says: "Build boldly." The Tao of Building asks: How? Explore 5 timeless principles for human-centered change — starting from within. https://t.co/rGang1Skvj
mediavillage.com
What’s missing in Abundance is the human architecture of change. And that’s where The Tao of Leadership begins.
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In 1999, Erwin Ephron warned the ad industry about measurement blind spots. In 2025, we’re still asking: “Does advertising work?” Revisit his prescient blueprint for media accountability. https://t.co/bVWoubyXDa
mediavillage.com
As we revisit this historic document through a Back-to-the-Future lens, Ephron’s brilliance not only illuminates the road we’ve traveled; it reminds us of the path we’ve still failed to fully walk.
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💡 $11B was spent on political ads in 2024. 📺 Comcast Advertising’s new Winning Strategies report breaks down how multiscreen, addressable, and programmatic helped campaigns win. https://t.co/HTaG6qA7eo
mediavillage.com
As campaign planning begins for the next election cycle, Fuller expects key trends from 2024 to continue.
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