UM Worldwide
@UMWorldwide
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We’re a global media agency committed to helping our clients futureproof their businesses, with a culture rooted in diversity, equity and belonging.
New York, NY
Joined March 2010
Our Chief Marketplace Officer Stacey Stewarts talks to @Digiday about direct-sold video ads and how clients are approaching their ad spend. https://t.co/nfCo8csUkc
digiday.com
Insider is making more money from videos ads on its website, and from direct deals with advertisers.
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We are ready for that red carpet! With a honkin' 10 CAMPAIGNS just shortlisted in the Media Innovation Awards, we are so very proud of our UMers and grateful to our clients and partners for the opportunity to collaborate on creating great work. #futureproof #bettertogether
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You know how we like to end the week! Many congratulations to our client @BMO, our @umcanada1 team + our partner @FCBCanada on being Highly Commended in the Collaboration category of @FestivalOfMedia's Cause Campaign Awards 2022! #FOMCA22
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Our Chief Privacy Officer @ArielleSGarcia spoke w/ @MediaVillageCom about "The Person Behind the Data," a recent study from UM, @MAGNAGLOBAL + Ketch that breaks down how consumers understand #data #privacy and reward/punish brands for their data practices. https://t.co/YNT1WfF5v1
mediavillage.com
A recent study from IPG's MAGNA Media Trials and data governance platform Ketch unpacks how consumers understand data privacy and reward or punish brands for their data practices.
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Our Chief Media Officer @jlowcock comments on implications for #Twitter's #brandsafety controls and content moderation in the leadup to Elon Musk's takeover. Read on in @WSJ + check out Musk’s reaction committing to the ad industry: https://t.co/3Wx3njLLkb
https://t.co/mTscYYJra6
wsj.com
The Tesla CEO moved to reassure marketers who are concerned about his stance on content moderation and potential conflicts in auto advertising if the deal for Twitter is completed.
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Join @Twitch's Olga O'Donnell and @UMWorldwide's Joshua Lowcock for an insightful discussion on how Twitch is defining best practices for keeping its global community and advertising partners safe. See it on Thursday, November 3, at Brand Safety Summit. https://t.co/MGNTjzEkYr
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UMer Richard Yao of @IPGLAB examines the launch of Uber's global #advertising unit, which will manage its expanding ad business. https://t.co/Reh4qPeZ1U
medium.com
Examining the digital economy and the push for revenue diversification through advertising
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.@UMWorldwide's Stacey Stewart lays out the state of play for the ad market in the latest Digiday Podcast ep. Everything from how the price of gas factored into upfront cuts to the status of the 2023 budget planning cycle. Fun, heady interview
digiday.com
Advertisers’ spending cuts have not been as drastic as feared so far, but the budget planning process for 2023 is dragging on a bit later than normal.
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.@UMAustralia's CEO, Anathea Ruys, and National Head of Trading, Andrew Murray, are listed in @MediaweekAUS's "Agency 50". Congratulations, Anathea and Andrew! @UMWorldwide @Mediabrands @InterpublicIPG
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We are proud to announce that UM Dubai have been certified as a Great Place to Work® after a thorough and independent analysis conducted by Great Place to Work® Middle East! #UMMENAT #UMDubai #GreatPlacetoWork
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How does environmental justice intersect with equity & inclusion? Jemma Gould, @InterpublicIPG, Laura Sutphen, @GolinGlobal, Gilbert Campbell, @VoltUtility & Deidre Smalls-Landau, @UMWorldwide discuss recent research. #ANZSummit Join the session: https://t.co/78xgnrNE7D
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May the festival of lights bring you joy, good health, and prosperity! #DiwaliCelebration #DiwaliFestival
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We love ending the week on a good note! Congratulations to our clients and teams on being named to 13 shortlists at @FestivalOfMedia North America! #FOMNA
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This news simply made our day! Our CEO Aditi Mishra gets featured in the list of 50 Most Influential Women in the Indian media, marketing and advertising industry by Impact. Leaders like you light up our path beyond measure. Here’s to many more wins, Aditi!
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Deidre Smalls-Landau sat down today w/ @adage's @BrianBonillaNYC to unveil UM's groundbreaking Future Impact study, revealing purchase intent doubles when socially conscious brands engage ad media partners sharing common values + more findings: https://t.co/vrJEBZ4odY
#AWNewYork
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On the latest episode of the award-winning podcast #Floor9, @IPGLAB dives into the unique capabilities and modernization of direct mail, with a panel featuring experts from Postie, our sister company @Matterkind, and our client @USPS. Listen now: https://t.co/MoWt5Rs8rg
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In a post on @IPGLAB's @Medium blog, our Senior Manager, Strategy, @ryaoipg discusses #Meta and #Microsoft's plan to drive adoption among enterprise users, and more. https://t.co/QyeHymCXrY
medium.com
What marketers need to know from the Meta Connect event
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#AWNewYork The multi-screen reality of TV advertisers with our @JoKinsellaTVS, @PepsiCo's Kate Brady, @AmericanExpress' Andrea Grasty, and @UMWorldwide's Lauren Israel
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Our EVP/Global Managing Partner, Investment, Lauren Israel joined @innovid onstage at @AdvertisingWeek to discuss converged TV, what drives Consumer Lifetime Value and what’s ahead for TV advertising amidst shifting consumer behavior. #AWNewYork
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