Blaise Lucey
@BlaiseLucey00
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Sr. Director of Marketing, @silverpush. Prev @lumenresearch, @roku, @criteo, @bitly, @constantcontact.
NYC
Joined September 2011
If advertising is the soil for the internet as we know it, what do we end up harvesting when we only choose to grow awareness in walled gardens? What is the consumer journey in the age of brain rot?
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The question of attention remains the same: how do you not just get attention but hold it? And how do you create a meaningful experience instead of a skippable one? When we trust AI to choose those paths for both audience and advertiser, where do we end up?
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Attention metrics are an easy win to help filter spammy low-quality websites out of the media mix. But as GPT erodes search and the walled gardens win the war against the open web and video eats the internet, ads become engines for brain rot algorithms.
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Wondering if this could be a reckoning or a renaissance for video advertising. Easy to tell a win-win story when ads support free premium content for publishers. But do we really want to optimize for brain rot?
Reels and TikTok cause “brain rot,” turning the brain into mush — new large-scale study finds The American Psychological Association has delivered a clear verdict: scrolling through TikTok, Instagram Reels, and YouTube Shorts causes brain rot — a real neurocognitive syndrome
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Omnicom's IPG takeover creates an ad titan set to rake in ~$26B in 2026. One big change: principal-based media buying is set to grow as Omnicom absorbs IPG’s principal + barter units. Experts opine on the future of Orion and Omnet in my story for @ADWEEK: https://t.co/LgeM5knrFV
adweek.com
The newly merged holding company is expected to tighten its grip on principal media trading—potentially reshaping the flow of billions in ad dollars
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Fascinating to me how Jack White decides to flip the “generational rock star” switch every now and then on national television, and then go back to running his label or building some furniture.
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I read PubMatic's Q3 earnings. Their AI story is solid. I like the 3 layers (infrastructure, application, transaction). The problem: I would never have known about it if I hadn't read the earnings call. A good story without distribution is ineffectual.
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A new study reveals that TikTok and Instagram content actually "rots" your brain Excessive short form video use is linked to reduced cognitive function and lower life satisfaction
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new study out confirms something I've long believed: watching Instagram Reels or Youtube Shorts is basically twice as bad for you as TikTok
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A Content Calendar Is NOT A Content Strategy A Content Calendar Is NOT A Content Strategy A Content Calendar Is NOT A Content Strategy A Content Calendar Is NOT A Content Strategy A Content Calendar Is NOT A Content Strategy
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Everything besides sitting down and actually making the video is procrastination disguised as strategy.
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The end of DeMinimis and the big tariff up and downs have had no impact on U.S. e-commerce spending. Ecommerce in the US grew 8% YoY in October. We all like to complain about Meta, iOS, Amazon and all the challenges of ecommerce but we are building in a space that is expanding,
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"New England is at the center of it": Ken Burns talks "The American Revolution," debuting Sunday: https://t.co/PCnXocpYjq
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YouTube just revealed 30% of viewers are tuning into live streams. Huge opportunity.
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66% of hiring managers say most recent hires are not fully prepared for their roles, most often due to a lack of experience, per Fast Company.
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the worst thing about new york city is that it’s like this for approximately 8 days
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