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There's been a lot of discussion around the future CMO role. In the last 12 months, we've heard about brands cutting the position and reinstating it.
Today we explore the changing nature of the CMO remit for ADWEEK's May cover story.
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This week, we’re featuring new partnerships, feature launches and agency of record appointments.
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ADWEEK Retweeted
Old Mout Cider animates the union of various fruit flavors.
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ADWEEK Retweeted
Sara Sidner's friends and colleagues at
@CNN
shared their support after she announced that her surgery was successful.
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Netflix will stop using Microsoft’s adtech to power its digital ad serving, a source familiar with the matter told ADWEEK. Instead, the streaming powerhouse will build its own adtech server which it aims to roll out globally by 2025.
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ADWEEK Retweeted
Welcome to the new era of entertainment. Brands like Taco Bell and Allstate are leveraging YouTube's reach and creator content to drive engagement and results.
@Google
shares how you can harness YouTube's power for your brand.
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ADWEEK Retweeted
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for brands. The social media platform is also launching state-level political targeting based on buyer needs.
via
@Adweek
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Apple, which recently came under fire for an ad that many interpreted as a visual metaphor for destroying creativity, won a D&AD Black Pencil for its mixed reality headset operating system—one of the highest accolades in the creative industries.
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Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for brands.
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Data is evolving for leagues, brands and fans, and Genius Sports is in the middle of the action.
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Minute Media, owner of The Players Tribune, FanNation and 90min, is making several changes to its portfolio designed to streamline its assets and rebuild the Sports Illustrated brand, after acquiring its licensing rights in March.
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"Alright, not a tool. No, the thing that helps me perform at my best is a person. And that person is my partner, Brett Banker. Get the eye roll out of your system and let’s get into it." - Eric Segal, founder of newly-launched X&O.
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VOICE | "This year’s upfronts have made clear that the years-long convergence of streaming and linear TV has reached a tipping point," writes Kevin Krim.
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This upfront season is set to redefine media advertising.
@directvbusiness
breaks down key strategies to maximize reach and ROI, from leveraging FAST channels to investing in contextual solutions.
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Corona is emphasizing its Latino roots by sending Pedro Pascal to the beach in a series of bilingual ads from creative agency MullenLowe. 🍻
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ADWEEK Retweeted
Anderson Cooper took a moment on Monday night's show to say farewell to a friend.
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Throughout upfront week presentations last week, TV publishers pulled out all of the stops, creating experiential events for marketers. ICYMI, ADWEEK was on the ground throughout the week, and here are the top moments from the 2024 upfronts.
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