Audigent
@Audigent
Followers
570
Following
198
Media
94
Statuses
646
Audigent is the leading data activation, curation and identity platform built for the cookieless future.
New York, NY
Joined January 2015
This Father’s Day, follow the procedure below to enjoy a refreshing @AviationGin cocktail I’ve dubbed ’THE VASECTOMY’ for no reason in particular.
659
3K
26K
Audigent Powers Programmatic Access to Exclusive LatinX Audiences from @wearemitu. https://t.co/9MqZkvASyx
audigent.com
Learn how Audigent and mitú have partnered to power programmatic access to "the 200%" - digitally savvy youth who are 100% Latino and 100% American
0
1
6
SpotX worked with @Mindshare_USA to create a #CTV campaign for @AuDigent using data-driven targeting to reach their audience during Black Friday sales. The result? A 128% increase in revenue from search. Read more in our latest case study ➡️ https://t.co/3DUz4icNPo
0
1
1
Thrilled to be included amongst @teamprohaska's list of partners in the space that are working towards sustainable interoperability and addressability with our Halo ID suite of solutions. Let us know how we can best be of help solving your challenges!
@TeamProhaska is proud to share the world's first (we think) Identity Partner List, 80+ global companies w/ current solutions helping us move post-cookie through Deterministic, Probabilistic, & Contextual methods. Pls give fdbk @ https://t.co/zajUpv0mZI
https://t.co/E9W1uqgVUR
0
0
1
We are thrilled to be working with @food52 to help set their table with respect to activating their prized 1st party data.
adexchanger.com
Food52 is taking the lid off its first-party data platform. The hybrid publisher-retailer concluded it needed to improve ad buyers’ access to its data, said Matt Greenberg, SVP of brand partnerships...
0
0
2
Publisher first-party will be the most comprehensive solution to targeting users in a post-cookie world says our CTO Tom Kershaw. Read more at:
campaignasia.com
The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations...
Google is not killing ID solutions, but has succeeded in sowing doubt: The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means. https://t.co/PzIMYKAYYh
1
2
10
This is an amazing community being built around the inspiring voices of female athletes with @alexmorgan13 @S10Bird @Simone_Biles & @ChloeKim. https://t.co/0lF1DmukyJ
youtube.com
lifestyle x culture x sport 🤞 co-founded by: Alex Morgan, Chloe Kim, Simone Manuel & Sue Bird
0
1
0
Get your morning inspiration today @togethxr
https://t.co/gGMTIiEV9i
youtube.com
lifestyle x culture x sport 🤞 co-founded by: Alex Morgan, Chloe Kim, Simone Manuel & Sue Bird
0
0
0
Welcome to TOGETHXR, a brand that elevates women's voices and tells their stories. Co-founded by @alexmorgan13, @ChloeKim, @swimone, and @S10Bird.
13
197
803
We are so proud to be working with @togethxr in support of strengthening the coverage & communities around powerful female athletes. https://t.co/jHmXUjuXIs?
0
0
2
The Fan Data Goldmine | @tatianacirisano @billboard | Unlocking the value of superfan data represents an unprecedented opportunity for artists to reengage audiences & understand the relationship they have to meaningful communities and brands. https://t.co/ICT5NCzzQw
billboard.com
How new technology allows artist-superfan interactions to create data that turns into long-term revenue.
0
0
1
0
1
2
As we see further adoption of Halo ID across the ecosystem, great be a part of https://t.co/dujGfRER79 in serving as the operator of Unified ID 2.0. This demonstrates the critical collaboration to drive true interoperability for the open web.
adweek.com
The third-party cookie countdown clock is getting closer to zero.
0
1
1
Based on my many years experience, I’ve developed 24 laws of ad tech product management. These are “laws”, meaning they are always true, everywhere. Thread...
20
43
365
With the launch of @Tapad's Switchboard solution, we're thrilled to be named amongst leading partners @TheTradeDesk, @ID5_io, @Lotame, @BritePoolMedia & @Retargetly in collaborating to pave the road ahead around identity resolution with our Halo ID. https://t.co/0hDyXPfTJ2
adexchanger.com
Tapad's Switchboard solution aims to make the growing multitude of cookieless identifiers interoperable with one another.
0
2
4
Thrilled to share the results, as Audigent’s pioneering approach to cookieless targeting shows demonstrable gains in performance, while proving more efficient at scale. See case study here! https://t.co/EzopuueqCr
#cookieless #programmatic #datadriven
audigent.com
Data applied downstream to curate SmartPMP™ deal IDs significantly outperformed data applied to open exchange inventory at the DSP level.
0
1
4
Introducing Gold Standard, Audigent’s first-to-market solution integrating custom, enhanced creative with exclusive 1st party data and premium inventory.
audigent.com
Innovative product combining the power of SmartPMPs™ and enhanced creative capabilities.
0
2
2