BritePool | Identity Resolution
@BritePoolMedia
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BritePool provides advertisers safety, privacy, and precise measurement for data connections, and exact identity targeting, when cookies are no longer used.
New York, NY
Joined April 2019
Pubmatic's “Identity Hub demonstrates that the cookieless future enables open web publishers to create far more effective and efficient targeted marketing opportunities..said David Moore, @BritePoolMedia's CEO. “We are excited to participate..."
exchangewire.com
Premium digital technology company PubMatic today announced that its Identity Hub is the first globally scaled identity and header bidding solution and
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@GowthamanR, CEO of @AqillizOfficial, a @BritePoolMedia partner, writes in our latest newsletter on an important, often overlooked topic, "What is #Data Provenance, and Why Should Advertisers Embrace It." Click here, https://t.co/qlzBXq4PPr, to read the article. #programmatic
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We are delighted to announce our most recent partnership: "@MobiquityNet Technologies Integrates with BritePool to Solve for Third-Party Cookie Elimination" https://t.co/NN9dQzTrIt
#programmatic
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In our recent newsletter, BritePool's CTO, Eliot Dahood, discusses the likely timing for the sunset of third-party #cookies, and how #digitalmarketers and #publishers can best prepare for the cookieless future. Click here for the article: https://t.co/uE0uW9CGyH.
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The engineers developing cookies sought to avoid a privacy nightmare by deciding not to identify web users by name and rejecting an idea for creating a single ID number that a person’s browser would use in all Web explorations. https://t.co/ZdCWT7u74E
@BritePoolMedia
digitalcontentnext.org
Note: This is the first article in a two-part series. Almost a year ago, Google announced that Chrome would sunset support for third-party cookies by the
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BritePool's Bruce Judson writes at @DCNorg "To understand where the cookie is headed, let’s look at its history" https://t.co/dZVUKm60p0
#cookieless #ProgrammaticAdvertising #digitaladvertising
digitalcontentnext.org
Note: This is the first article in a two-part series. Almost a year ago, Google announced that Chrome would sunset support for third-party cookies by the
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Zoom will lift its 40-minute meeting limit on Thanksgiving as Covid-19 cases spike nationwide.
theverge.com
An alternative to risky holiday travel during the COVID-19 pandemic.
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Our CEO @GowthamanR and @BritePoolMedia CEO @djmoore6552's presentation goes live in 30 minutes at #AW2020! Join us at 6pm SGT as they discuss the future of compliant consumer discovery and engagement. Do stay for the live Q&A session at the end! https://t.co/uH7sJdKQhW
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In order to build a privacy-compliant #AdTargeting solution that doesn’t rely on #ThirdPartyCookies, @AqillizOfficial and @BritePoolMedia partnered up to create a new #blockchain-enabled option. #AdTech
https://t.co/6qw5bWnw7E
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Smart stuff here: in order to cook up a privacy-compliant alternative to #AdTargeting, one that isn't beholden to #ThirdPartyCookies, @AqillizOfficial and @BritePoolMedia have joined forces to create a new #blockchain-enabled option. #AdTech
https://t.co/5Cbp06TkGF
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Grab a class a milk, #AVtweeps. @DPAAglobal is talking about a world without cookies on today's #VideoEverywhereSummit and the impact that could have on #DOOH. Registered? Log back in here: https://t.co/m20ErAI5Ry
@BritePoolMedia @XaxisTweets @PlaceExchange @kochavaofficial
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In order to build a privacy-compliant #AdTargeting solution that doesn’t rely on #ThirdPartyCookies, @AqillizOfficial and @BritePoolMedia partnered up to create a new #blockchain-enabled option. #AdTech
campaignlive.com
The companies announce a joint solution—which will be initially rolled out in Asia Pacific, Europe and the US—that promises privacy-compliant user identification with an immutable record of consent...
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$ROKU up more than 11% — jump after earnings beat and as analysts raise price targets, @jbursz writes
cnbc.com
The company continued to benefit from cord-cutting trends and stay-at-home orders.
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We are proud to be part of this important step forward.
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One of our standout panels included the discussion that 'cookies' may be an old & ineffective technique for audience data. Read more about what industry leaders from @PlaceExchange, @BritePoolMedia , @XaxisTweets, and @kochavaofficial have to say! https://t.co/yPIr04JNan
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The future of targeting. First step. @HarryandDavid finds success with cookieless targeting @mediamath @sonobi @BritePoolMedia
https://t.co/nk3Ij9wre9
@lauriesullivan
mediapost.com
BritePool, MediaMath, and Sonobi have completed their first real-time test using the BritePool ID to find identified Harry & David customers on the open web.
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Great ending to our first completely virtual #videoeverywheresummit. Thank you to everyone who joined us this year & of course our amazing speakers. See you next year! @CNN @OceanOutdoorUK @gailtifford @clearchanneluk @BritePoolMedia @XaxisTweets @PlaceExchange @kochavaofficial
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Aqilliz Integrates BritePool For Programmatic Advertising https://t.co/nq7nCb4shO
@AqillizOfficial @BritePoolMedia
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Identity is an essential tool for marketers to understand, find, and accurately target and message to their customers. 5 reasons why identity matters: https://t.co/W93AFjybwM via @DCNorg
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