Matt Prohaska
@mattprohaska
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CEO & Principal, Prohaska Consulting @TeamProhaska: Solving Digital Complexity; Social Entrepreneur; Proud Husband & Dad
Fairfield, CT
Joined October 2008
Sure I was rooting against the Chiefs in the Super Bowl cuz of,well,see 2 wks ago...but also cuz (sorry friends who are Giants fans) my Dad coached & taught HS w/ @Eagles coach Nick Sirianni's Dad Fran - congrats to their whole great fam #JamestownNYPride- https://t.co/jx6nIAuBoG
timesobserver.com
Upon returning home from a walk around their West Ellicott neighborhood early Thursday afternoon, Fran and Amy Sirianni’s phone rang. The call was from a friend, Bruce Fagerstrom, who wanted to offer...
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Sad that Bill Walton lost his battle with cancer today but happy for all the joy he brought in his wonderful final career act, broadcasting with my former UUTV/@CitrusTV teammate @espn's @DavePasch -
espn.com
Bill Walton, who won two NCAA titles with UCLA and two NBA championships during a Hall of Fame career, died Monday at age 71 after a prolonged battle with cancer.
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Thanks @mattprohaska for coming on this week. Not only one of the busiest people in ad tech but a funny one, too. He had us rolling with his cold open!
Episode 55 with @mattprohaska, the hardest working man in ad tech. 🧽 Habu's clean room exit at 11x revenue 📺 More on LG ads 📝 Jeff Green complains about the sandbox...at length Spotify: https://t.co/Dhbfrgi7L2 Apple:
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So much news this week!
Episode 55 with @mattprohaska, the hardest working man in ad tech. 🧽 Habu's clean room exit at 11x revenue 📺 More on LG ads 📝 Jeff Green complains about the sandbox...at length Spotify: https://t.co/Dhbfrgi7L2 Apple:
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Went 2 a nice life celebration today 4 my friend Dwight Frederick;was his mutual mentor thru a program our church launched w/@PivotMinistries.I'm speaking at GHCC's Pivot Sunday on what Dwight/Pivot mean 2 me&many; hope 2 c u there f2f/on-stream/on-demand.
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Ha - I’d be proud to be on your panel since I saw you lead some pretty good Q&A yesterday. Or we could have done some “crowd work” asking random passengers how they feel about the state of measurement, reach & frequency today in CTV…
Was sat on the runway in Germany for over 2 hours due to delays, at one point I was tempted to start an AdTech panel to pass the time, we even had @mattprohaska on board who could have moderated! #DMEXCO23
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Thanks for the awesome cameos @eric_seufert @mjbarash Sam Bloom @katelman @rishad @mattprohaska @billwise @anthonykatsur @LouPas @aexm and the incomparable @bokelley. Oh, and @AdtechGod!
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So instead of teaching buyers it's wrong & sets bad incentives 2 use only CPMs & CTRs as KPIs & Last-Click/Last-Touch 4 Attribution,we're 2 accept MFA/fraudulent sites as part of doing biz? How lazy & shameful. @seb_joseph pls get buyer quotes 4 followup -
digiday.com
In all fairness, this is less about advocating for advertising on these sites and more about providing an explanation as to why it happens.
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Big shoutout 2 Jeff Taylor 4 his leadership & consistency on this wonderful yrs-long project with many friends from our Greenfield Hill CC & other good neighbors. Clearly our family needs to step up & return to help >1 time & tx @News12CT 4 the coverage -
connecticut.news12.com
Jeff Taylor and others have been digging up pieces of history at the Greenfield Hill Cemetery.
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Dani’s bday present last night, Bronwyn’s all-time favorite musical, & suddenly I fancy a meat pie when I am back in London in 10 days…
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Show of hands: how many of you killed it tonight for 40 minutes at NYC's famous @ComedyCellarUSA? On a Monday? At the 7:00 show? After having 2 strokes? @1keithrobinson did. @amyschumer your man from @TrainwreckMovie did you proud.
comedycellar.com
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One of my faves the last 27 yrs who also knows the power and magic and importance of being in-person - thanks Dave Morgan for reminding me & everyone to join IAB Ukraine & get the good people of Ukraine more work
Great session & great crowd at @FreeWheel Beach … seeing great friends like @mattprohaska & getting to sport my @UCU_University t-shirt …Strong Like Ukraine Business!!! @Cannes_Lions
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Thanks to @MelRivers & the Joan Rivers estate for their generous donation to the @NtlComedyCenter in my hometown #JamestownPride -
nytimes.com
Take a look at some of the artifacts from her archive, which includes 65,000 cross-referenced gags and is headed to the National Comedy Center.
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Missed working w/ her by 2 wks @ Turner Sales 30 years ago & grateful that @TeamProhaska could help her team at @NBCUniversal many times. Big congrats @lindayacc & @elonmusk. We're rooting for you! #TurnerSalesMafia -
nytimes.com
Mr. Musk said Ms. Yaccarino would focus on business operations and he would work on product design and technology at the social media platform.
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Many ways to get to net zero together: sure, buying carbon offsets, but also SPO/DPO & 10+ other best practices that all of us can do in our current jobs on our own
Thank you to @klundster and @Adweek for seeking out @mattprohaska's perspective on improving the ecosystem: Make it more efficient and fraud-free! Best practices include DPO, SPO, and, yes, sustainability. https://t.co/0BvGfjzM8e
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