Zach Rodgers
@zachrodgers
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Writing, editing, ideas. Former exec editor, AdExchanger and Marketecture. Host of Beaconites, a podcast about Beacon, NY.
Beacon, NY
Joined February 2008
This'll be good :)
Introducing a new weekly podcast from the experts at Marketecture. This week Ari Paparo, Zach Rodgers and Eric Franchi talk CES, the "Ad tech tuxedo", Facebook vs GDPR, AI for creative, and more. Spotify: https://t.co/imyK5W9aEH Apple:
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Anyone else get their Equifax data breach payout today? And they say data’s worthless
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New interview: @madhivetech is a bidder and device graph focused on local television. It works with broadcasters to help them sell programmatic campaigns that span their own properties, local stations, and other streaming inventory. Full video: https://t.co/scGNt3aRzP
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Enjoyed talking with Kevin about the history of B2B media and what we're building at @Marketecture
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Not surprised @tim_cook is the landed gentry of choice here. Poll still open...
Imagine a future where our government is replaced by a feudal system requiring every serf to pledge fealty to a billionaire. Who would you pick?
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Imagine a future where our government is replaced by a feudal system requiring every serf to pledge fealty to a billionaire. Who would you pick?
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I did a quick podcast with @aripap and @eric_seufert where we talk about Elon’s disastrous first date with the ad industry.
open.spotify.com
Marketecture: Get Smart. Fast. · Episode
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Get your bundled Digiday/Marketecture sub here:
digiday.com
Join our premium membership program to stay ahead of the latest in media and marketing.
Exciting announcement: @marketecturetv and @Digiday are besties now. Two companies dedicated to answering the ultimate ad tech question -- WTF?
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Big milestone for Marketecture. Lots more to come
100 Days / 50 episodes We launched Marketecture at the start of summer to cut through the BS in marketing tech & understand what platforms actually do. Just 100 days later, we’ve released our 50th interview – and we’re just getting started. Subscribe:
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Got to speak with @OSchiffey about the launch of @marketecturetv. Not weird at all to be quoted in AdExchanger...
adexchanger.com
Ari Paparo is launching Marketecture.tv, a startup to help prospective technology buyers understand and evaluate the technology they buy before they buy it.
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Really excited to be working with Ari as Editor-in-chief of this new venture. It's a completely different model from anything that currently exists in our space and I hope you'll subscribe and check out what we're doing.
Then I reached out to some other experts, like @eric_seufert , @zachrodgers, and @digitalshields -- and we teamed up to cover exciting but complex subjects like mobile marketing, the future of TV, and identify.
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Folks have been wondering what I’m up to after selling Beeswax. Well I’m happy to announce my first project, launching today: https://t.co/a91cuiel1A (read on for 🧵)
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Get it
Big thanks to @zachrodgers who authored the @Adweek quarterly report on the shifts in CTV, presented today at #mediaweek alongside @Lucy28Southern. You can download your copy here: https://t.co/TJI19DURqz
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I wrote a thing for @Adweek reading the CTV leaves for this year
adweek.com
Pain points worsened last year after early growth. Can technology solve the problems?
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Facebook 'suggesting' a friend connection one hour after a chance in-person encounter with said person will never not be creepy
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We’re hiring a Senior Editor! If you’re looking to work with a one-of-a-kind team, mix editing + reporting, appear on our podcast and in our AdExchanger events…I’d like to talk! (DM or email me) https://t.co/HIrrwAoQzp
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This is a fantastic choice. As a reporter, Sarah is a scoop machine. As an editor she is that rare breed with practical knowledge of the space she covers. She'll do great things with @adexchanger
After 7 years at AdExchanger…I’m taking on the role leading AdExchanger’s editorial + events planning as executive editor. (1/8)
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I also want to thank the wider community of colleagues, sources and friends who have made this a continuously interesting and satisfying job. I look forward to our future collaborations.
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Rather than jump into a new full-time job right away, I plan to take a short break and do some writing while building up a consulting practice focused on the digital media and ads space. Please reach out if you’d like to talk. DMs are open!
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