Holiday cheer, a little bit of magic, and a whole lot of heart, captured on iPhone 17 Pro by a few handmade puppet friends!

From our Apple family to yours, wishing everyone a happy Thanksgiving

Thanks to Israel Fernández, Amaia, Yerai Cortés, and Dellafuente for helping us celebrate 40 years of Apple in Spain, merging creativity with technology through Spanish music! ¡Qué arte!

Thank you to all those who have bravely served our country. On Veterans Day and every day, we honor our veterans, active service members, and their families.

Our hearts go out to all of those impacted by the destruction of Hurricane Melissa. Apple will be making a donation to help with relief efforts on the ground.

Apple’s American-made advanced servers are now shipping from our new Houston facility to Apple data centers!  These servers will help power Private Cloud Compute and Apple Intelligence, as part of our $600 billion US commitment.

Our new iPad Pro, MacBook Pro, and Apple Vision Pro are more pro and more powerful than ever, and they’re available today!

It all begins with a great idea.

Wishing a joyful and healthy Diwali to all celebrating around the world! Thanks to Apeksha Maker for sharing this stunning photo taken on iPhone 17 Pro Max.

Amazing performance. Extraordinary battery life. Introducing the all-new 14-inch MacBook Pro with M5, delivering the next big leap in AI performance on the Mac.

Meet the new iPad Pro. Furiously fast with M5, making it even more powerful for all of your creative ideas.

We're proud to help small and medium businesses at Detroit’s Apple Manufacturing Academy as they embrace new manufacturing techniques to create new opportunities for their teams, their communities, and our country.

Happy World Teachers' Day! Today we celebrate the dedication of educators all around the world.

Steve saw the future as a bright and boundless place, lit the path forward, and inspired us to follow. We miss you, my friend.

Jane Goodall was a groundbreaking scientist and leader who taught us all so much about the beauty and wonder of our world. She never stopped advocating for nature, people, and the planet we share. May she rest in peace.

Created manga with students on iPad in Kyoto, visited the team at Apple Umeda, and tried takoyaki before taking in a Hanshin Tigers baseball game in Osaka! Arigato gozaimasu for the hospitality, Japan!

A new chapter begins at Apple Ginza!  This location will always be special: It was our first store outside the US and a defining moment in how we connect with our customers around the world. We are thrilled to reopen our doors today and welcome customers in Japan!

One of the most special things about Japan is our team. Thank you for the innovation, collaboration, and energy you bring to everything that you do! Apple Japanの仲間たち、ありがとう！

Thanks to @akiyaspin for showing me the Hie Shrine in Tokyo. It was an honor to visit and learn about its enduring legacy.

Met Pikachu, connected with developers using our software features in amazing ways, and played Dragon Ball Gekishin Squadra at Bandai Namco… Japan is a gamer's paradise!