Lucinda Southern
@Lucy28Southern
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Media editor @adweek, former @digiday. Email: [email protected]
Joined April 2010
Many incredibly talented people lost their jobs at BDG today. Here’s a few you should follow, support, hire, buy a drink, etc. 🧵
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I will not be releasing any podcasts until further notice. To our #UnlockingUs and #DaretoLead communities, I’m sorry and I'll let you know if and when that changes. Stay awkward, brave, and kind. ❤️👊🏼❤️
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Aviation deviation -- Google introduces Topics to replace FLoCs
“Topics is a dumbed-down version of a FLoCs that people are actually able to understand,” Mike Woosley of adtech co Lotame said. “It’s the same contextual targeting capability from around 2005. It’s not very sophisticated.” A look @ Google’s new targeting tool w/ @Lucy28Southern
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Tune into my panel discussion w/ @Adweek ’s @Lucy28Southern and @IKEAUSA ’s Christine Cox on how we’re drafting the new blueprint for consumer privacy. Join us tomorrow @ 11:55AM EST https://t.co/Cvqbzeo4if
#Outlook2022
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Hear from @ShannonL_Miller, @JamesonFleming, @davidaKaplan, @Lucy28Southern, @PatrickKulp and @TLStanleyLA as they share what 2022 has in store for their respective beats. Listen on: ▶️ Apple: https://t.co/fQ9qrT3bGc ▶️ Spotify:
open.spotify.com
Podcast · Adweek · Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe,...
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Proposal to move Christmas to a season less likely to be the peak of a respiratory disease pandemic
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Feels like everyone I know is getting engaged lately.
wsj.com
The deal unites two of the biggest players in digital publishing, with Vox Media taking 75% ownership of the combined company.
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In the Google’s Privacy Sandbox timeline [November update], there is little improvement. There was only the add of Federated Credentials Management API to fill the hole left by the removal of 3p cookies on federated login. 9 months to test FLoC/FLEDGE…will be enough?
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Axios Local has expanded to 11 more cities, including its first two on the West Coast. It will now have 25 outposts, but its minimum goal is 100 cities, said CRO Fabricio Drummond. For @adweek: https://t.co/0DhL2p2R8m
adweek.com
Axios Local, not yet one-year-old, has spread rapidly across the country: The 50-person team now has more than 500,000 subscribers
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Thrilled to have platforms reporter @catherineperlo1 join the @Adweek team. Check out her debut on the muted one-year-old numbers from Google News Showcase (its publisher licensing largesse).
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Ozy Media Faces Federal Investigations
nytimes.com
The Justice Department and the S.E.C. have contacted companies that discussed investing in the Silicon Valley media business.
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Ahead of the New York Times' earnings this week, I spoke with CEO Meredith Levien about balancing news and non-news to drive more readers. It's elastic! https://t.co/AvvdtBlF8T via @Adweek
adweek.com
Nearly half of the new subscriptions it drew in its second-quarter were for non-news products like cooking and games
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More on our Hot List, I had the chance to speak with New York Times CEO Meredith Kopit Levien, our publishing executive of the year, after another wild 13 months https://t.co/fk75Rm5uET via @Adweek
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Today on Yeah, That's Probably an Ad: In celebration of our 2021 #HotList issue, we're joined by @jasonlynch and @Lucy28Southern to discuss all of this year’s honorees in TV, publishing and digital brands. https://t.co/aEGZhbvNBy
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Excited for this to be out today, not least for the epic cover—a triumph for Adweek's talented art team—but for the effort and hours put in by the media and TV desks 🔥
Adweek presents the #HotList, our annual list of what won 2021 in the realm of TV, publishing and digital marketing. The leaders, media brands, shows and personalities featured on this list found the most audiences and advertisers over the past year. https://t.co/NcOLqcRwii
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Bloomberg Media's Quicktake expects 125%+ growth in ad revenue this year, still delivering single-digit rev to the organization's total revenue.
Bloomberg Media's Chief Growth Officer & Global Head of Strategic Partnerships @msh200 spoke with @Lucy28Southern about @Quicktake's evolution from Twitter to the streaming network for next-gen leaders https://t.co/o55yQNizZm
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Applications Open for Twitter Spaces Spark Accelerator Program https://t.co/9yP4359hFH via @Adweek
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