alex beller
@ringmybeller
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Cofounder @Postscriptio . Having fun helping brands grow with the best team in saas. ✡️
Brooklyn
Joined April 2012
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Pinned Tweet
This is a huge day for
@PostscriptIO
and we are pumped 💪
We’ve solved one of the biggest issues with list growth that exists for brands
Today we're launching Onsite Opt-in, which lets you acquire more SMS subscribers, faster, without taking them off site as is the norm.
Check
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What a horrible weekend, truly a nightmare.
PS has an office in Tel Aviv, I was there two weeks ago.
To my friends and colleagues in Israel, I'm thinking of you all. You have my full support. And I'll be back soon.
🇮🇱 💙
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OK so my DMs blew up from this.
So, I'm not gonna be coy about it. Clearly people are interested.
We aspire to be a transparent, community-first company, so what I'm gonna do is publish the C&D we received along with our response back.
Check the thread for the deets...
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Postscript started out focused on SMS marketing, but today that shifts.
By launching SMS Sales, we're now the only SMS Revenue Platform.
With this move, we are doubling down on our mission: make sms the
#1
revenue channel for brands (lofty, I know 😉).
So, what's SMS Sales???
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So excited to be welcoming Fondue to Postscript!
@Postscriptio
🤝
@Get_Fondue
I’m ecstatic to share that Fondue has been acquired by
@PostscriptIO
I’m probably sharing too many details but I can’t resist:
1 Why Postscript?
2 Why sell now?
3 What does this mean for our customers?
4 What's next for Fondue?
Read the 🧵or learn more
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🚨First come, first serve🚨
Here's the deal - I want to get back in the weeds.
To all brands out there who haven't launched SMS yet but are interested for this holiday season
If you run on
@Shopify
, I want to personally build and execute your SMS strategy for the next month
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Headed to Israel this week to work with
@Get_Fondue
team. They’ve been an inspiration, continuing to ship and take care of customers despite the challenge of the last 2 months.
I’m open Wednesday evening in TLV if anyone in tech/ecom/vc wants to hang + talk shop.
DMs are open!
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Walking through Prospect Park just now and ran into the
@getgraza
team running an awesome popup for a good cause, serving up some fresh pies.
The pizza is slammin.
If you're in BK you should swing by!
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I am sad to share that this week we parted ways with 43 valued, talented members of the Postscript team.
These folks have helped build Postscript into what it is today and are leaving our company through no fault of their own.
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another day, another story of a brand who's being refused access to their sms list.
this is one of the more interesting stories not being talked about in ecom right now....
it's a weird flex by a company that's fashions itself the "industry leader" but in truth is consistently
So... we're assuming the 14% of people who voted "The SMS Platform" all work at the one SMS Platform who regularly refuses to share their customers lists, right?
Because the answer is obviously the brand.
Brands own their SMS list, not the platforms.
It's *owned* marketing.
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Some personal news!
I moved to Denver at the end of December, wrapping a 12 year stint in LA.
Who should I connect with and meet out here?
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Highlight of Grow was dinner afterward at DAMA with
@PostscriptIO
and
@triplewhale
.
Overflowing with operators.
(Literally overflowing... had way more people than we did seats... the maître d' isn't a fan of me + Postscript lol)
The community is real. Love our customers.
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FAM. Announcement:
We have some BIG launches this week :)
These are going to help move the ecom market forward, making it easier than ever to launch personalized, integrated SMS programs.
Stay tuned!
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Look, this isn't the first C&D we've received over the years from Attentive.
But sometimes you gotta stand up to the bully.
Here's our response in full:
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Tomorrow is a big day
@PostscriptIO
.
Join us in the AM to see the future of 📲
You *do not* want to miss this - sign up here:
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👀 those replies......
Postscript or Attentive for SMS? Where are my resident marketing geniuses? I figure this can help anyone looking to up their game in ‘21.
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Couldn't be prouder of
@Postscript
's brand launch yesterday.
Our own little Glow Up :)
Some backstory I want to share....
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An SMS Story:
SMS Salesperson from competitor sends me a cold email (by mistake), filled with lies and misrepresentations about Postscript. Invites me to a demo to learn more.
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We have a beauty brand on PS that’s crushing with SMS, and they don’t discount their product at all.
Should I drop a breakdown on what they’re doing?
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Huge congrats to the entire team at
@klaviyo
on their IPO today! What an awesome company you’ve built, one that’s helped so many merchants.
We’ve long been admirers. Early days, folks would describe PS as “klaviyo for sms” and it was always an enormous compliment.
Enjoy today!
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Tomorrow's launch day around here! Excited to share something we've been building from first principles for over a year.
We think it's going to change the way folks think about SMS and what's possible w/ the channel.
Follow along:
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P.S. If anyone is pushing negative things about Postscript, feel free to DM me for the truth. We're committed to being the honest brokers.
And though not perfect, we're pretty good at this:
- 4,000 customers
- >1100 5-star reviews (w/ perfect 5 star rating),
- NPS in the 70s
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First triathlon ever in the books ✅
So much fun, a great way to say goodbye to Colorado.
Facial expression at the finish says it all…
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To put out something this false and off-base tells me 2 things:
1) They're clearly scared of us at
@PostscriptIO
2) The team over there has *minimal* understanding of SMS
Happy to clear things up for any merchants who've been mislead. DMs open!
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To any
@PostscriptIO
customers--we're here for you these next 2 weeks!
Our team will be online, with extended hours, and are available (and eager!) to help you maximize
#BFCM
.
Also, my DMs are personally open if you need anything. Let's go!
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A prominent investor wanted to lead our seed round at a $15M valuation. We wanted $18M.
Our rationale: We were just leaving YC, past $1M in ARR, growing 15%-40% month.
In either situation they would be buying 10% of the company.
They ended up passing over the difference.
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Feastables does some crazy things over SMS that I haven’t seen other brands do.
A few of my favorite examples:
• They’ll facilitate a rock-paper-scissors game between MrBeast and all of his subscribers
• One time, they just sent out a campaign, no specific purchase-now CTA,
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The biggest growth channel for Postscript has been word of mouth. We work really hard to support and feed that flywheel.
It happens by providing outstanding support, building great product, and generally being available + hands on with all customers and partners.
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Just had a great call w/
@eliweisss
Customer feedback is.... everything?
We're committed to never settling
@PostscriptIO
. Always room to improve.
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Someone just told me I should set up a mentorpass account to give *paid* advice on SMS strategy to brands.
Which is hilarious, on many levels.
But mostly because the
@PostscriptIO
team (including me) do that at no extra cost when you work with us!!!!
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This is a thread about sneaking into conferences.
How to do it, why it’s important, and how it changed the game for
@Postscriptio
Let’s wind back the clock to September 2018….
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So excited to finally share this news that's been in the works the last few months...
The potential for brands is HUGE
Quick hit from me:
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So... we're assuming the 14% of people who voted "The SMS Platform" all work at the one SMS Platform who regularly refuses to share their customers lists, right?
Because the answer is obviously the brand.
Brands own their SMS list, not the platforms.
It's *owned* marketing.
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Pleased to share that earlier this year we raised our Series C, led by 01 Advisors.
It remains Day 1 for SMS as a channel for ecommerce merchants, and we are just getting started.
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The days of treating SMS like email are numbered...
Join us on May 5th to see the future!
We're launching something 📣 BIG. 📣
This isn't your average Product Launch Event.
The SMS game is about to change. Join us on May 5th 👋
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I'd be really curious to see outstanding DTC marketers run digital for a presidential campaign.
With a focus on content+creative, acquisition+retention, and ecom fundamentals, would it look different?
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When I have a chance to talk to customers, it’s usually about SMS marketing — but I’m starting something new that I hope you’ll find interesting
Gonna be doing some ‘building in public’ on another Postscript product we’ve launched recently: SMS Sales.
Here’s a deep dive on 4
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New role
@PostscriptIO
I'm excited to share -
@asturnerr
and I are hiring a Chief of Staff.
Check it out:
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A funny thing about ecom saas.
You see lots of venture-backed folks celebrating being "on X% of shopify's GMV"
But here's what they're missing....
Unless you're already a *huge* business (a la Klaviyo), having already won a big % of the shopify GMV is actually an indictment
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The median chat support wait time with
@PostscriptIO
today is 32 seconds.
We are dealing. If you need help with anything today, reach out!
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@bosnianbeast27
You have quickly become a fan favorite my dude. Keep it up - we hope you stay! 🙏
☀️☀️☀️
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Two more 9-figure Postscript customers just wrapped up their Onsite Opt-in A/B tests.
One seeing 26% lift in SMS opt-in rate.
The other seeing 24% lift in SMS opt-in rate.
Pretty good!
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Huge congrats to the entire
@SharmaBrands
and
@MrBeast
teams on the launch! Job well done!
Very proud that
@PostscriptIO
is powering Feastables' SMS - lots of great stuff planned.
I'm incredibly excited to share our newest
@SharmaBrands
launch today:
Imagine if RX Bar & PepsiCo had a child (healthy + accessible), and
@MrBeast
was the brains behind it.
✅ Created by experts
✅ Organic ingredients
✅ Ingredients you can pronounce
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🚨Meaningful update I don't want folks to miss 🚨
@PostscriptIO
has added custom event functionality to its new flow builder API. This unlocks a host of new capabilities.
Partners or brands can send PS any event and brands will be able to use them natively in our Flow Builder.
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Fun little Friday product release, something long requested....
Subscriber analytics is now LIVE in
@PostscriptIO
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Was surprised and pleased to see
@PostscriptIO
#6
on America's Best Startup Employers from Forbes.
This wasn't something we applied to, paid for, or was on our radar in any way.
I highlight it because it makes me proud to see the teams efforts
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Love this integration for merchants who drive regular reorders of products.
The beta saw fantastic results.
You asked for it, now it's here... 👀🥁
@PostscriptIO
+ Repeat is live!! 🔥
Reorder reminders when customers are most likely to buy— all powered by a single number 🤩📱
Check it out:
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Everyone at
@PostscriptIO
gets a 1/2 day off to vote anytime from now through election day (whenever works for them).
Hope all companies are doing something in this vein.
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1
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Seems a reasonable time to mention that
@PostscriptIO
had a huge '20, is looking forward to a big '21, and is hiring broadly.
We're a nice team of 51 spread out across north america.
25 open roles with more coming this week:
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Quite an honor to see
@PostscriptIO
on here at
#85
The July 2021 YC Top Companies List is live! Congratulations to all the great companies that made the list.
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Today’s the day!
At 12pm EST,
@justjessssss
and Lottie Hedden (our Sr. Director of CS) kick off our Midnight Madness webinar series to help you prep for BFCM 2023 (it’s coming up fast!).
Today’s topic: How to Create Memorable Customer Experiences over Text
It’s not too late
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No summer breaks at
@PostscriptIO
!
Next Tuesday we're dropping a bunch of new features + a big announcement...something we've never done before.
You can catch the announcement here first, or wait to see the press later on 🙃
Link to RSVP:
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How do I see the next couple of years playing out in ecommerce?
In short, I’d say I have an optimistic outlook.
3 years ago, you could start a brand from scratch and get it off the ground much more easily than you can today.
That’s changed. I do think it’s harder for early
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Coming in at
#114
(out of 4,000+ YC companies all time)
🥁🥁🥁
@PostscriptIO
Cheers to the whole team, thank you for all your hard work to get us here!
Just getting started.....
Congratulations to the 2023 YC Top Companies!
There are now 16 public YC companies, 290 private YC companies and 33 exits that are valued at over $150M, and over 80 that are worth more than $1B.
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Spent the week at Shoptalk meeting w/ execs across ecom. Folks leading 8 and 9 figure brands.
Here are my main takeaways:
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Not hyperbole.
Dropping some 🔥 next week, get ready!
The most effective list growth method launches 12/14. Only on Postscript.
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Took an L this week. It sucked. Learning from it tho.
And will now be working twice as hard. Watch out 🫡
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A
@PostscriptIO
customer just told us they have a Facebook group for their VIP customers, and when they poll them asking if they prefer/enjoy email or texts more, 90% said SMS.
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Huge congrats to the gents at
@MadRabbitTattoo
on their Series A! Not an easy thing in this environment....
cc
@drewfallon12
@selomagbitor
🐐🐐🐐
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So pumped for this!
I'll be there ⚾️
Hit my DMs if you'd like to join!
If not see you at The Whalies cc
@triplewhale
BIG ANNONCEMENT in honor of MLB Opening Day⚾️:
We're hosting a private suite at Yankee Stadium with
@PostscriptIO
on April 9th for brand leaders (the night before the Whalies).
Only a few seats left! DM me if you're interested!
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Know a Shopify merchant that doesn't love their SMS provider?
Put me in touch with them.
We're best in class, and focused exclusively on this space.
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Sometimes launch days get delayed 🙃
But really... LAUNCH DAY TOMORROW 😈
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A lot of talk at Grow LA yesterday about how many brands will go out of business the next year or two.
Also a lot of talk about how any new initiative or growth channel needs to be EBIDTA positive.
The venture dollars just aren't there.
But it was hopeful, not pessimistic.
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Small but mighty product release ✨
If you're on Shopify Plus, you can now collect SMS opt ins in Shop Pay's express checkout using
@PostscriptIO
's checkout extensions.
Instructions here:
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My one ask - if you or someone you know is hiring, please reach out so that we can help our impacted teammates find the next step in their career.
These people are fantastic, and we are committed to doing all we can to help them in this next phase.
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At
@PostscriptIO
we preach Subscriber LTV as the north star for SMS performance.
The nuances of the channel require a more advanced metric than ROI or topline revenue in order to maximize.
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This new feature (Onsite Opt In) literally broke Jones Road Beauty's monthly SMS list growth forecast
Interested? If you're a PS customer it's live in your account. If you're not, my DMs are open :)
cc:
@codyplof
@itsJoanneCoffey
@PostscriptIO
launch on Thursday is going to be MAJOR for so many brands.
JRB has had the privilege to test this out for a few months and the results have blown my mind.
If you’re curious to know one of the key players behind our massive Q4 list growth, tune in 👀
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Just said "Net new sales-qualified, partner-referred deal flow" in a sentence on a team call, and no one blinked.
SaaS is funny.
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For the beauty brands out there, this next week is going to be excellent, with folks from
@aboutfacebeauty
,
@KosasCosmetics
, and
@topicals
sharing their lessons and perspectives.
RSVP:
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.
@PostscriptIO
is releasing and announcing a bunch next week. So proud of this team.
Can’t wait for ya’ll to see!
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The company I spent the first 5.5 years of my career,
@StackCommerce
, just sold to TPG.
It's a special company. Stack has been growing profitably, but quietly for almost 10 years. They've scaled despite a *tiny* funding profile of a pre-seed round back in 2011.
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this story keeps getting worse. since posting this yesterday my DMs have filled up with bad stories.
apparently it's not even an ad-hoc thing--story is the team at this SMS platform is trained for this situation.
as in, specific training and plays on how best to objection
another day, another story of a brand who's being refused access to their sms list.
this is one of the more interesting stories not being talked about in ecom right now....
it's a weird flex by a company that's fashions itself the "industry leader" but in truth is consistently
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Well once again this thread took off more than expected.
Just want to say that mine + Postscript's goal is to serve our customers, not spend time dunking on sketchy sms vendors.
But given most brands don't have the resources we do, standing up to the bully is the right thing.
OK so my DMs blew up from this.
So, I'm not gonna be coy about it. Clearly people are interested.
We aspire to be a transparent, community-first company, so what I'm gonna do is publish the C&D we received along with our response back.
Check the thread for the deets...
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*Extremely* fun
@theisaacmed
Love what you're building! Thanks for sharing with me.
P.S. I'm partial to the sour
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Hosting a small ecom dinner with some awesome founders and operators after Grow LA next thursday the 23rd in downtown LA.
The inimitable
@moizali
will be in attendance as will many other heavy hitters :)
Have a few spots left. Anyone interested? DMs are open
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1
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Leaving a
@PostscriptIO
exec team offsite so energized for the rest of '24 and beyond.
There's so much innovation in the hopper right now... gonna be a big year!
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To all
@PostscriptIO
customers:
Supporting you is our absolute top priority these next few weeks! We’re here to help however we can, and want this to be your best holiday season yet.
Our team is ready, my DMs are open.
Let’s do this thing!
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Alicia and I worked together at Postscript for a long time. She'll be a serious asset anywhere she lands!
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0
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Yesterday we launched Onsite Opt In, a killer new feature to help brands grow their SMS & Email Lists faster.
@TrueClassicTees
was one of the beta testers over the last few months and has seen *very* strong results.
Now there's a few different benefits to this innovation....
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Help me settle a little debate we have inside Postscript
When you talk about how ‘big’ your store is, which of these 4 do you say?
“$10m in GMV”
“$10m in revenue”
“$10m in sales”
“8-figures”
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1
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On Tuesday we announced that PS acquired
@Get_Fondue
!
Fondue is an economic vitamin for ecom, increasing SMS/Email list growth, AOV, and contribution margin.
But since Tuesday I keep getting this question:
"Do I have to be a
@PostscriptIO
customer to use Fondue?"
Answer:
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1
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A friday poem:
If you're a good person
who
loves ecom
and doing hard things as a team
but want more than your current role offers
we're hiring broadly at
@PostscriptIO
(~30 open roles):
join us!
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New from the PS team today (lead by
@thealiciathomas
) - a first of its kind, SMS Automation Library. Check it out:
It's *integrated with
@PostscriptIO
* so any template you like can be installed into your PS account directly with one click.
🚨🚀 Launch Alert ⬇️
Brands: What else can I do to improve my SMS strategy?
Us: Automations ♻️
Brands: Cool… where do I begin?
Us: The brand new 🤩 SMS Automation Template Library!
Free for anyone and everyone sending SMS.
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Hear, hear.
Let’s not ruin texting for everyone.
stop treating SMS marketing like email or else it will become email
don't destroy the opportunity by exploiting the channel until it's no longer effective
talk to your customers like you would text your friends & family. we have a responsibility to not abuse this.
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Very proud of how we’ve done equity at
@PostscriptIO
. We’ve broken the mold to ensure the plan is especially employee-friendly.
Kudos to my cofounder
@cdturns
for leading this charge.
Thanks to
@TechCrunch
for letting me share about some of the things we learned as we set out to build an employee-friendly equity plan!
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19
Just wrapped day 1 of
@PostscriptIO
's '22 annual kickoff.
So excited by the opportunity we face. Humbled and honored to help lead this team.
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Earlier today we launched Really Good Texts.
Check it out!
(thread - let's GO)
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