2PM
@2PMinc
Followers
26K
Following
2K
Media
2K
Statuses
7K
Analyzing the connections between media, brand, retail, and data. Sign up for the free weekly letter in the footer: https://t.co/vYmeWvCRFp. 2PM means "to polymaths."
For Deep Generalists šš½
Joined March 2016
News: @lululemon revenue passed @UnderArmourās in 2021 Power 3: Nike Adidas Lululemon
2
4
62
News: according to Bloomberg, Apple and Meta gave user data to hackers who used forged legal requests
0
2
3
From our latest memo, the expansion of Apple Private Relay may be the next shoe to drop for digital advertisers. From Meta to Snapchat, the IP address has been key to recent workarounds for conversion tracking.
mailchi.mp
Apple's Private Relay may impact your ad spend by Winter 2022
0
3
7
Apple grew its advertising business from $300M to $4B between 2017 and 2021. It's no surprise Facebook needed to not only name a new game ("Metaverse"), but completely rebrand themselves to align with it.
1
5
18
Why are they like this? š
0
5
16
No. 825: ANOTHER HIT š This edition explains how Apple will continue to impact advertising efficacy on platforms like Facebook, Snapchat, Twitter, and Youtube. https://t.co/4OlpVN5Euw
mailchi.mp
Apple's Private Relay may impact your ad spend by Winter 2022
0
2
1
News: @michaelrubin is at it again, WWE and Fanatics announce a long-term sports platform partnership.
0
0
9
Apple generated $300 million in ad revenue in 2017 and $4 billion in ad revenue in 2021. Thatās a bit faster than Facebookās growth to $4 billion between 2009 and 2012.
21
19
135
NEW: The Uber x Yellow Cab deal represents mutual surrender. Uber needs more drivers, Yellow Cab needs Uberās audience. https://t.co/P0xaG6HTtc
2pml.com
The word āsurrenderā is the theme of the moment for two long-rivaled entities. Thereās a scene from the television adaption of Mike Isaacās best-selling book āSuper Pumpedā that foretold this weekāā¦
0
0
5
Yuga Labs (the creator of Bored Apes) has raised $450 million & is now valued at $4 billion. Their 2021 financials are WILD. Revenue: $138 million Net Profit: $127 million (92% margins) The company was founded just 14 months ago & only had 11 full-time employees in January š¤Æ
192
954
6K
This was inspired by a conversation with an SEC official. Regulations are coming. https://t.co/HrVgKnZyKR
2pml.com
We are living in a brave new world, a planet of the apes. This week, decentralized autonomous organizations (DAOs) took another step into the mainstream with the airdrop of Bored Ape Yacht Club-licā¦
0
1
4