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@2PMinc

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Analyzing the connections between media, brand, retail, and data. Sign up for the free weekly letter in the footer: https://t.co/vYmeWvCRFp. 2PM means "to polymaths."

For Deep Generalists 👇🏽
Joined March 2016
Don't wanna be here? Send us removal request.
@2PMinc
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5 years
10 years vs. 8 weeks
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3 years
Member Data: eCommerce eats retail.
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3 years
News: @lululemon revenue passed @UnderArmour’s in 2021. Power 3: . Nike.Adidas.Lululemon.
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3 years
News: according to Bloomberg, Apple and Meta gave user data to hackers who used forged legal requests.
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3 years
News: @irleslie joins @hashtagpaid team as Editor in Chief.
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3 years
From our latest memo, the expansion of Apple Private Relay may be the next shoe to drop for digital advertisers. From Meta to Snapchat, the IP address has been key to recent workarounds for conversion tracking.
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3 years
RT @carles337: Memo: Apple's Property Tax
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3 years
RT @XRandrew: Apple grew its advertising business from $300M to $4B between 2017 and 2021. It's no surprise Facebook needed to not only na….
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3 years
RT @JoshuaOgundu: Why are they like this? 😂.
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3 years
News: @FashionNova’s SMS marketing
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3 years
RT @EnquireLabs: Oof, those ad impressions. via @2PMinc .
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3 years
No. 825: ANOTHER HIT 📉. This edition explains how Apple will continue to impact advertising efficacy on platforms like Facebook, Snapchat, Twitter, and Youtube.
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3 years
News: @michaelrubin is at it again, WWE and Fanatics announce a long-term sports platform partnership.
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3 years
RT @web: Apple generated $300 million in ad revenue in 2017 and $4 billion in ad revenue in 2021. That’s a bit faster than Facebook’s growt….
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3 years
NEW: The Uber x Yellow Cab deal represents mutual surrender. Uber needs more drivers, Yellow Cab needs Uber’s audience.
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3 years
News: Beyond Meat jerky now exists.
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3 years
News: @Apple (+) was the first streaming service to win best picture.
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3 years
The Monday Letter returns tomorrow:.
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3 years
RT @JoePompliano: Yuga Labs (the creator of Bored Apes) has raised $450 million & is now valued at $4 billion. Their 2021 financials are W….
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3 years
Archives: The Newly Rich .
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3 years
This was inspired by a conversation with an SEC official. Regulations are coming.
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