
2PM
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Analyzing the connections between media, brand, retail, and data. Sign up for the free weekly letter in the footer: https://t.co/vYmeWvCRFp. 2PM means "to polymaths."
For Deep Generalists šš½
Joined March 2016
From our latest memo, the expansion of Apple Private Relay may be the next shoe to drop for digital advertisers. From Meta to Snapchat, the IP address has been key to recent workarounds for conversion tracking.
mailchi.mp
Apple's Private Relay may impact your ad spend by Winter 2022
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No. 825: ANOTHER HIT š. This edition explains how Apple will continue to impact advertising efficacy on platforms like Facebook, Snapchat, Twitter, and Youtube.
mailchi.mp
Apple's Private Relay may impact your ad spend by Winter 2022
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News: @michaelrubin is at it again, WWE and Fanatics announce a long-term sports platform partnership.
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NEW: The Uber x Yellow Cab deal represents mutual surrender. Uber needs more drivers, Yellow Cab needs Uberās audience.
2pml.com
The word āsurrenderā is the theme of the moment for two long-rivaled entities. Thereās a scene from the television adaption of Mike Isaacās best-selling book āSuper Pumpedā that foretold this weekāā¦
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RT @JoePompliano: Yuga Labs (the creator of Bored Apes) has raised $450 million & is now valued at $4 billion. Their 2021 financials are Wā¦.
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This was inspired by a conversation with an SEC official. Regulations are coming.
2pml.com
We are living in a brave new world, a planet of the apes. This week, decentralized autonomous organizations (DAOs) took another step into the mainstream with the airdrop of Bored Ape Yacht Club-licā¦
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