Nate Lagos📈
@natelagos
Followers
4K
Following
54K
Media
2K
Statuses
14K
Current VP of Marketing for https://t.co/uxJwXfmMYh | Host of the Tactical & Practical Podcast | I did it my way
Joined August 2011
Here's a list of who you SHOULD, and SHOULD NOT listen to for marketing advice in 2025:
15
1
23
Did you know that you can just set up a wholesale account for any products you like to buy a lot?. Red Bull thinks that Lagos Enterprises LLC is a small, family-owned convenience store that sells an ungodly amount of red bulls
31
12
367
“Hey Zuck we blew several more billion dollars on a feature that our 43 metaverse users were asking for. Any ideas on how to increase revenue?”. “We have everyone’s Amex platinum card right? Just steal the money”
6
17
135
A story I’ve never told before:. My wife bought our first house. It was March of 2020. I was the marketing director for a chain of go-kart tracks with locations from South Carolina to California. But by the end of that month, I, along with our whole company, were forced to shut
39
0
132
This is what I've observed from a decade of running marketing for ecom brands. And this is why I'll never pay anyone/an agency/a SaaS a percentage of spend or revenue ever again
24
7
125
We sponsored 15 Youtubers to promote our Christmas sale. So far, we've made an 8x ROAS. On average, we're paying $29 CPMs, and we're getting $229 RPMs (Revenue Per Thousand Impressions). Here's how we're doing it:. First, we find youtubers who create content directly related to.
18
2
121
I'm an IDIOT. I'm thinking back on the YEARS I spent of my career paying an ad agency $20-30k EVERY MONTH to run our Facebook ads. About 18 months ago, I finally realized how crazy that was and started paying a freelancer a reasonable, flat monthly fee. Then, 6 months ago, I.
25
1
120
An UNSPONSORED list of the 10 reasons we’ve been able to grow our contribution margin by BIG percentages this year:. 1. The only thing we care about is contribution margin. We’re not making big decisions based on MER, Facebook ROAS, CAC, or any other metric. The goal is to add.
30
10
119
HIRING:. I need a killer video editor for both organic & paid social. We’re exploring both part- and full-time options. Please reply to this tweet with examples of your best work🎥.
97
6
114
I'M HIRING:. This Marketing Manager will be my right hand, and get to learn everything there is to know about running marketing for an ecom brand. They'll be responsible for managing our shopify store & klaviyo account, as well as assisting in project management for the internal.
26
6
112
If you're not losing subscribers today you're not sending enough emails
15
1
108
Alright I'm brave enough to admit it:. We're starting our Black Friday sale on November 1st. Before you call me a hack marketer, let me explain why:. 1. We've done this a few years in a row, and the story the data tells in clear: Customers that buy from OG between Nov 1st and.
21
0
108
We know our customers are big football fans. But we can’t afford Super Bowl commercials. So, we sent out this text at the start of halftime. Then, we did more revenue in 30 minutes than we did in any hour of this past Black Friday🤯. Go ahead and add this to your 2026 promo
10
2
107
Well, I QUIT MY JOB TODAY. Pretty crazy, but the experience gained has been incredible, and I'm excited for what the future might hold. If anyone needs marketing help, hit my DMs📈.
8
3
103
Not as cool as a Shopify screenshot or a rented lambo but I can’t wait to close on this house in a month
28
0
106
Tomorrow is my 27th birthday. All I'll ask for is 114 seconds of your time to watch this👇
29
1
92
A quick price glitch resulted in one of our watches being $0. It was only like that for 60 seconds, and some guy grabbed one for free. Nothing I can do but tip my cap to him
12
0
98
A message to my fellow W2 employees on here:. We’re not as cool as the founders. We’re not anticipating a multi million dollar exit. We don’t have forbes articles written about us. But, it’s not all as glamorous as it seems. I know a founder who’s had his power turned off for not.
29
3
98
We grew by 100% this year & crushed all our profit goals, and it felt like it came natural. Here’s what we focused on everyday:. 1. We forecasted revenue, ad spend, and profits for all 365 days, and looked at how we were performing compared to that forecast every morning. 2. We.
13
2
97
For the first time, I get to wish my wife a happy Mother’s Day . There’s a little Lagos girl coming in September
30
0
107
I wrote a headline for a billion dollar brand this year (literally does billions every year in revenue). The format goes like this:. [Positive Attribute] & [Positive Attribute], just like the [target demo] that [verb] it. At Original Grain, our winning version has been: "Smooth
7
6
83
The defining moment of my career (so far) was when I was making $70,000 a year. I was talking to a guy who I had developed a Twitter friendship with over that year. I finally called him to ask for some career advice, I told him the exact work I was doing, exactly how much I was.
talk about money with everyone, all the time.
8
0
81
My Facebook CPMs are up 42% this year compared to last year & I might delete my twitter?. A thread on the current state of ecom:. Despite rising CPMs, we’re growing our top & bottom line over 66% this year. our in-platform ROAS on facebook has only decreased by 7%. and our.
23
6
79
Next year, I hope Shopify provides us with a more inclusive dashboard, so folks with different beliefs regarding the shape of the earth (I.e. flat) can celebrate BFCM as well.
Here we go!. 🌐 BFCM weekend has officially started in the first time zones, so let's go live. This is the best Live Globe experience yet. Beautiful. And what's even better than a bfcm globe? One in a room full with toys and tools to make it your own. We may have gotten a little
12
1
78
Don’t exclude past purchasers from seeing your ads. A tiny bit of overlap is a small price to pay for social proof like this
16
5
73
“I think tik tok ads for most brands are a waste of time”. I said this at Whalies two months ago and most people thought I was an idiot. But before tik tok gets banned and I shout "I told you so" as loud as I can, let me explain what we've done to make MASSIVE IMPROVEMENTS to
8
3
65
It's Saturday night. You're partying. I'm in FB ads manager. We are not the same (I'm stressed & frustrated).
10
0
66
Brb I just sent this email to our whole list so now I gotta go watch Shopify live view for 45 minutes
12
0
63
Hey managers. Don’t show up to meetings with your employees if you’re in a bad mood already. Cancel the call, or delay the call, or go stand outside for 10 minutes to calm down. It’s not your team’s job to manage your emotions. Can’t tell you how many DAYS a year can be ruined
12
2
60
.@SeanEcom yelling at Amazon. @herrmanndigital yelling at Facebook. My Red Bull rep yelling at me because he figured out that I don’t run a convenience store and they’ve been shipping cases to a residential address at wholesale prices for over a year. We’re SO BACK.
9
0
60
I sneaky started a Southern lifestyle hat brand earlier this year. Just inked my first retail deal✅.Ecom store will be back soon🛠️
12
0
59
“Nah boss 12 cocktails was part of the email calendar I promise”
10
2
57
Screw a cold plunge, here’s the morning routine of the marketing guy for a fast growing watch company:. 3am: have stressful dreams about getting mugged/house broken into/killed. I’m not fast enough to run away and my gun just clicks when I pull the trigger. Wake up sweating. 4am:.
15
0
57
Big guest on the podcast this week. His memes are fire. His shitposts put mine to shame. He also runs a company called The Ridge, and they're pretty good at this ecom thing. @SeanEcom gets tactical & practical to explain how a wallet company now sells luggage, backpacks, knives,
9
1
59
What people say their salaries are vs how much they actually make:. “Six figures” = $85-$115k. “A couple hundred grand” = $120-190k. “A quarter million” = $200-300k”. “Half a million” = $301-550k. “About seven figures” = $550-930k. “One million” = $931-999k. “I do alright for.
13
1
58
My entire marketing strategy for 2025 is to relentlessly & publicly bully, demean, and degrade men who wear Apple watches.
16
0
56
Attentive is offering $250 Amazon gift cards to hop on calls again THE ECONOMY IS SO BACK📈.
11
0
57
Big CRO win this week:. Adding this headline & copy to the top of our whiskey barrel collection page increased CVR by 22%📈. That was the only change🤯
8
1
57
Hey guys this *might* be my fault. I gave a presentation at the last TW conference about how raising our prices has really helped us grow this year.
13
0
55
I don't run cost caps. Here's why:. 1. CAC does not tell the whole story of how our business is performing. 2. The foundation of ecom success is built on volume, not efficiency. 3. Judging an ad’s performance based on it’s attributed CAC today is a short-sighted way to judge
17
2
54
BESIDES FACEBOOK ADS. What else are you currently doing to grow your brand?.
36
1
54
Life comes at ya quick. Thank God this didn’t destroy our new house
A story I’ve never told before:. My wife bought our first house. It was March of 2020. I was the marketing director for a chain of go-kart tracks with locations from South Carolina to California. But by the end of that month, I, along with our whole company, were forced to shut
14
0
54
Lotta hate & complaints coming at DTC Twitter these days. Instead of complaining, why don’t yall start posting the helpful & tactical content that you claim you want to see on here?. “Be the change you wanna see” kinda thing. Or keep hating for clicks. Up to you.
8
0
54
All I need is one person to like this tweet and I'm pulling the trigger on these bad boyz
9
0
52
A lot of people asked me about our FB account structure & cadence this week at the Sendlane conference, so here’s the 100% transparent look under the hood (and I’ll teach you about my favorite metric: REAL ROAS). We are running mainly CBO campaigns, with a few Advantage Plus.
11
2
52
Part of being a successful e-commerce executive is being able to adapt to challenging situations
Shopify down & ATC buttons on our site don’t work @ShopifySupport.
3
1
50
Alright I've lost 30 pounds. I want to lose 38 more, and I want to do it quickly. I'm betting myself a large sum of money that I can do it in 55 days. If I get it, I can spend that money on anything I want. If I miss it, my wife will do something boring with the money, like save.
26
0
50
This isn’t a tee time. It’s ridiculous for any of you to accuse me of blocking off 4 hours on my calendar, labeling it “creative space” and going golfing instead. I would never do that. It’s rude for you to even ask
8
0
48
A word of encouragement to ecom brand doing LESS than $50 million/year:. We are small enough to beat the market. We're small enough to outperform macroeconomic trends. We can get better at marketing FASTER than the economy declines. Don't give up. Don't use the current.
2
2
49
Please everyone pull your money off of Facebook and advertise elsewhere. (I’ll continue to spend more money there but you should all leave, thank you).
5
1
48
From "dumb tweet" to "screenshot ad format" in less than 7 hours. Built diff
Men only want one thing and it's a watch made from whiskey barrel wood and that's obvious
7
0
46
The team at @PostscriptIO continues to be the most thoughtful team in all of ecom. They called the restaurant we planned on eating at and paid the bill. Thank you @textbub @AngelCKinard @ringmybeller @mikemanheimer . I guess me and @SarahLevinger’s “unsponsored” dinner was.
6
0
47
Couldn't agree more👇. As evidence, in 2022, we advertised on:.Facebook.Google.YouTube.Tik Tok.Pinterest.Snapchat.Bing.& a second, whitelisted Facebook ad account. In 2023, we advertised on Facebook, Google, and YouTube, and we grew our bottom line by more than 50%.
If your plan for growth in 2024 is expanding media channels, you're toast.
7
2
45
I've officially lost 20 pounds since I got back from vacation on August 10th. My secret?. I got invisalign on August 14 and my teeth hurt so much that it's really hard to eat.
16
0
44
@SeanEcom Good marketers will continue to grow brands. Bad marketers will blame the macro economic environment. (I’ll do both depending on the day).
3
0
41
I want to host a writer's camp for the best copywriters in ecom. Songwriters do this all the time. They bring their best ideas to a group, flush them out, share what's worked for them in the past, and it results in #1 hit songs. Why aren't we doing this in marketing?. Who's
19
1
42
I still don't really understand what Tariffs are. But I've been testing prices on ecom stores for 2 years & have drastically increased our profit per site session. So, if your COGS are going up, I outline a step-by-step playbook for you to be able to test new pricing tiers
8
5
42
Someone in the marketing department at huckberry needs to correct this before they get into a "Pepsi, where's my jet?" situation. This ad clearly says "buy this, get a Rolex" but I'm pretty sure they meant to say you'll "be entered to win a Rolex"
9
1
42
Over or under?. This ad will sell 1,000 watches between now and Christmas
13
1
42
Okay this is what it REALLY takes to succeed in ecom:. 10% luck.20% skill.15% concentrated power of will.5% percent pleasure.50% percent pain.And a 100% reason to remember the name.
This is what I've observed from a decade of running marketing for ecom brands. And this is why I'll never pay anyone/an agency/a SaaS a percentage of spend or revenue ever again
8
0
42
6 years ago today I graduated from a college you’ve never heard of with a 2.4 GPA (I’m 28 years old). The chair of the marketing department there told me I’d never amount to anything. But now I have a mullet so who cares what that guy thinks.
8
0
41
Why isn't there one button on klaviyo that says "re-send to non openers" ?.
16
0
39
You know what else is down?. Your Revenue Per Session year over year. Start working on CRO now. It��s the single most impactful thing we’ve worked on this year and it’s the reason why we’re having a great year.
11
2
41
The 4 pricing strategies that have helped us unlock profitable growth this year:. 1. We’re discounting less aggressively, but more frequently than we have in years past. 2. Instead of straight discounts, we’re bundling products together to increase AOV, LTV, and our margins, at a
8
2
41
I'm proud to say I've NEVER taken a dollar from an agency or SaaS in exchange for promoting them. Everything I've ever said on here has been 100% authentic. (And also my DMs are open to anyone that wants to sponsor me thank you).
5
0
38
You think the CMO of patek phillipe had 8 bogeys before 9am today?. Doubt it. He's not mentally strong enough to play the worst 9 holes of the year, then get back to the office and increase Facebook ad budgets. Luckily I am.
4
2
41
Yesterday marked 1 year of employment at Original Grain. To summarize, we:. - Got LEAN.- Introduced higher- and lower-end timepieces.- Got way better at acquisition.- Discounted LESS.- Got more aggressive with retention (with structured’s help).- Grew Top & Bottom Line💰.-.
7
1
40
It’s been a while since I posted a picture of my meat on the internet. Sorry for the delay. Here’s tomorrow’s meat. Currently it’s in the learning phase
8
0
40
I’ve started my Black Friday deal on November 1st for the last 5 years in a row, at 2 different brands, here’s why & what we typically see:. First, the why:. 1. It allows us to scale ad spend up early & aggressively without tanking our blended metrics. CVR & RPS on the site
To me there just isn't enough eyeballs and share of wallet to possibly capture the amount of revenue we're all hoping to capture from net new customers this month. Retention, sure. That'll be easy. But new? . Maybe I'm being pessimistic but man, I myself am just bombarded with so.
12
2
40
127 yard par 3.Pitching wedge.Hole in one. I'm alone but got a couple maintenance guys at the witness
11
0
40
Lots to be thankful for today. In no particular order:. God.My wife.My dog.Our new farmhouse .Cows (for steak and boots).Deer (for venison and bones for my dog to chew on).Tennessee whiskey.My job.Cash flow.Facebook ads.Intelligems.Postscript.Sunshine.Golf.Mountains.Red Bull.
8
0
40
The kid is going dark on social media for a bit. Deleting apps from my phones (plural phones - weird flex). Being built different (like I am) doesn't mean that life doesn't get stressful at times. Being built diff is about recognizing when life gets stressful, it's time to cut.
2
0
39
It’s 2am, do you know where your head of marketing is?. If you’re Original Grain, your marketing guy is at his desk googling our competitors and clicking on their sponsored links to steal a few cents at a time from their ad budgets.
8
0
40
Meta rep called me at 5pm on July 4th to ask why we’re only sending traffic to our website and not meta shops….
8
0
38
I need a graphic designer for about 20 hours a week through the end of the year, then potentially to fill a full time role. Know anybody?.
37
3
30
Who's the best content creator that's also a baseball fan??. I have a crazy job opportunity that will include travel to the World Series, All-Star games, HoF inductions, and more👀.
18
7
36
While @herrmanndigital is on the frontlines fighting the good fight against Temu, here are the 5 things we’ve been doing at OG to get the most out of our Facebook ad account, which has allowed us to grow top & bottom line by 40% this year:. 1. We’ve consolidated our account as.
13
2
37
An example of being built different:. Last night we started to driving from SC to NH at 6pm. I drove 13 hours straight. My wife picked up a 60 minute shift while I uploaded creative to Facebook ads from the passenger seat. I drove the final 4 hours to reach our vacation.
11
0
35
