Phillip Jackson
@philwinkle
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Commerce is Culture | Co-founder of @futurecommerce . Author of "The Multiplayer Brand" available now 👇
West Palm Beach, FL
Joined April 2009
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Pinned Tweet
🔮 It's officially official.
VISIONS Summit Tickets are now on sale 🤯
📍MoMA NYC | Celeste Bartos Theater
📆 June 11, 2024
⏰ 1:00-5:30pm
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Le Labo at Costco.
This recession will test every truism.
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I paid $200 for a HEY email for 2 years and only logged in twice AMA
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I never get tired of sharing my story.
From 334lb... down 143lb in 20 months with diet and exercise. No alcohol, no radical diet or surgery. Just running and balanced living.
Lifestyle change has held steady for 4 years 🙏
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I quit my job and halved my income.
Now I work 120hrs/wk as a founder.
Here's how I did it in 798 days:
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I don't often post progress pics here but I couldn't help it. Thanks to
@df2002
for the before pic (2016) and
@sherrierohde
for the after (2019). 158lb loss between the two pictures lost entirely through diet and exercise. 1000s of miles run later that old man is far behind me.
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Post the same actor in two roles that show their range.
Post the same actor in two roles that show their range.
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✅ Ran 40 miles on my 40th birthday. Happy birthday to me 🎂
Do something that absolutely terrifies you. You're capable of so much more than you know.
#40for40
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Yesterday I ran 61.88 miles through mud, muck, water, tall grass, sand dunes, and miles upon miles of winding singletrack, finishing with my feet in the ocean 14 hours 33 minutes at 9:10pm.
Along the way I nabbed top-10 in sections of the trail on Strava.
Dream come true.
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kinda been going through it lately. send some good vibes Twitter fam.
if you're the praying type, that'd be appreciated 🙏
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Clubhouse is millennials reinventing AM radio call-in shows
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So
@italic
is the AWS of DTC.
Dropping prices because they're reaching scale with manufacturers.
You love to see it.
@jjeremycai
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I want to make people fall in love with Commerce the way that Anthony Bourdain made us fall in love with food and travel
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eCommerce startups in 2010: we cut out the middleman
eCommerce startups in 2020: literal middlemen.
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"I've spent $25M on Facebook over the past 5 years. As an expert performance marketer..."
oh yeah well I spent $15k on Starbucks in the past decade but I'm not out here professing to be the pumpkin spice king
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🎉 join me in celebrating today is my ONE YEAR ANNIVERSARY as a full-time founder
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Some people collect domain names.
I collect $5 and $19
@stickermule
sales and don't upload artwork until I actually need them.
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What if I told you that the biggest challenge in the Magento ecosystem isn't code? It's not PWA, not M1 end of life. It's not M2 complexity. It's not UI Components or r.js or bundling or Redis session locking or Cloud deployment.
It's hiring Magento talent. Full stop.
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Who's getting amped for
#magentoimagine
?!
My
#RoadToImagine
begins in 48 hours. I. Can't. Wait.
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🔮What an incredible way to announce that I am now full time on Future Commerce.
This isn't a passion project.
This is my life's work.
Thread 🧵
Yesterday we entered the world of Archetypes with our launch at Art Basel Miami.
A fusion of art, photography, dance, and insights into consumer and culture as we celebrated the launch of our Journal, a 240-page exploration of brands and the stories they tell.
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Does anyone else need a "treat" (a coffee, a cookie) as a reward to get even the most basic of tasks done or are you normal?
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@nikitabier
it's wild how many antipatterns you learned from the most successful consumer social company on the planet
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Some guy added me to a LinkedIn group of only dudes named "Phillip Jackson" 😂
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Heard
@APompliano
yesterday on CH... Prolific creators aren't on a once-a-week cadence.
1/ Gary V was 5/week
2/ Rogan was 7/week
3/ Casey Neistat was 3/week
You wanna be prolific? You need more at-bats.
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🔮 Some
@futurecommerce
news!
We're now the proud owners of 👏
This is significant, marking our growth from one of the first "ecom/tech" podcasts in 2016 into a bootstrapped media business covering culture and commerce.
What a milestone.
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After 14 months without a car, riding my bike all over South Florida, it was time for a new adventure.
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🔮 Today we launch eCom for the Archetypes Journal.
240 pages of deep insights into the roles that brands play and the stories they tell.
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them: Klaviyo is the devil for overcharging
also them: $15 deodorant, $40 candles, $200 weighted blankets
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Good morning.
Today we introduce Archetypes to the world with our release party at Art Basel.
I. Can't. Wait.
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Technically it's only direct to consumer if it comes from the Directé au Consummeré region of France otherwise it's just sparkling ecommerce
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🔮 Today my friend and co-founder
@brianjlange
joins
@futurecommerce
full-time.
This is the end of a **7-year journey** bootstrapping a profitable media co part-time.
It's just the beginning of a new chapter of intense focus, and determination 👉
Some ✨personal news✨ I am thrilled to announce that today is my first day as *full-time* co-founder and CRO at
@futurecommerce
!
👇
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I have a payments joke but it was declined
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I just sent an email with a typo of "KinkedIn" how's your Monday so far?
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Locked and loaded. It goes down tomorrow morning. 40 miles. 40th birthday.
I'm ready 👊
#40for40
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Welcome new followers! I mostly tweet about eCom but here's more about me:
- In 2017 I lost 143lb through diet and running. I now run ultramarathons.
- I run Commerce Strategy at
@Rightpoint
- I'm building an eCommerce media business over at
@futurecommerce
Glad to meet you 👏
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🔮within 12 mos: Dyptique 34 St Germain 3pk at Costco for $249.99
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good morning and happy birthday to me!
let's run 42 miles together 🔥
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job security: learn Magento 1.
there's no documentation whatsoever for ChatGPT to learn.
you're welcome.
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Never did I ever expect that I would become a Halloween costume. Thanks
@SomethingDigitl
- made my day 🎃🎃🎃♥️♥️♥️
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Nothing could have prepared me for yesterday's 100k.
For the past 9 months I've trained on flooded trails. I've done 4 marathon distances in the past 6 weeks.
And it still ate me up and spit me out.
17 hours 22 minutes, just under the cutoff.
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When you feel like you want to quit everything and go hide for 6 months...
That's called burnout.
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You never need to run a pomodoro timer if you drink a gallon of water per day. Your bladder will do it for you.
Filed under: biohacking, productivity.
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Allbirds could save the world so much carbon by simply not existing.
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🔮 We just signed the biggest contract we've ever inked to date
@futurecommerce
Massive news coming in (checks date) twoish weeks. Give or take.
Watch this space. 👀
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at the current rate of growth, one in ten Americans will be a forbes 30 under 30 by the year 2026.
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If you run an eCom agency, I will literally pay you to insert a slide in the beginning of your pitch deck with a quote from Future Commerce.
Remove the McKinsey/Forrester/Gartner fluff. Let's make FC the trusted source for eCom.
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🔮 Every six months
@futurecommerce
feels like the biggest and most important day in our company's history.
Today I feel that yet again. Wish us luck 🤞
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Why does Gen Z adore brands like Fila, Tommy Hilfiger? Why do they watch Friends and The Office?
Anemoia: nostalgia, or longing, for a past you yourself have never lived.
Gen Z feels this more deeply than any prior generation.
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Teenage Engineering is the next Apple
“Good artists borrow, great artists steal.” - Steve Jobs
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literally the only passenger on this flight to Chicago.
literally.
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I've been in eCom for 20 years, with three exits.
I've discovered five game-changing apps that will change your business forever 👇
thread time 🧵
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Is "earned media" earned if you paid your PR firm $100k for it?
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STOP talking $#@!7 about different
#Magento
versions
1.3.2.4 was BEAUTIFUL
1.9.3 was ICONIC
1.2.1.2 was GROUND-BREAKING
1.4 was REVOLUTIONARY
2.0
2.3 is LUXURIOUS
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I have lost so many deals because I won't lie about budget, change order, scope, and timeline.
Some people just want to be lied to. I refuse.
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🏺It's official: Registration is now open for MUSES by
@futurecommerce
presented by
@AdobeCommerce
Visit us during Miami Art Week and Art Basel Miami Beach.
Here's what you can expect 👉
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For the first time in 3 years I went to set up a Magento 2 demo store (2.3 Commerce) and it worked flawlessly the first time.
2.3 is the new 1.14. Welcome to the (past) future. 🚀🙌
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WE GOT OUR DREAM VENUE FOR ART BASEL.
I'M NOT CRYING YOU'RE CRYING.
OMG
OMG
OMG
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🔮 Today we launch
The home for our Archetypes content: the event, the book, the audiovisual experiences, the films, the essays... everything.
This is the most ambitious thing we've ever built.
By far.
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Super late to the game on this but Pierce wanted to show off her Magento hat 🤗🤗
#MagentoHatMonday
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@OpenAI
"It's been a long night for the team, how many 16" pizzas should we order for 778 people...
make that 728 people...
uhhh, 550... wait, no 412.
sorry, yes, it's probably closer to 195 people now..."
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