Future Commerce
@futurecommerce
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🔮 The culture magazine for eCommerce and retail futurists
West Palm Beach, FL
Joined May 2016
🌀Do you write the story, or is the story already written? Last week, we brought together myth-makers, culture definers, and commerce creators to celebrate the launch of LORE, our boldest creation yet.
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The funnel is dead. AI killed it. Consumer journeys aren’t linear. They’re omnimodal. AI is rewriting how people browse, buy, and expect. Future Commerce + @BigCommerce just dropped New Modes 2025, based on 1,000 consumers across the US, UK, and AUS/NZ. Read it:
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The funnel is dead. AI killed it. Consumer journeys aren’t linear. They’re omnimodal. AI is rewriting how people browse, buy, and expect. Future Commerce + @BigCommerce just dropped New Modes 2025, based on 1,000 consumers across the US, UK, and AUS/NZ. Read it:
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I don’t like coffee table books but exceptions need to be made for exception books - great job @philwinkle @brianlange and the @futurecommerce team.
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#SXSW Friends: Vote for my session with @Google @dotdotdash @FutureCommerce where we’ll be exploring how brands can hack #AI to drive commerce in this new age of search. PRESS THE HEART ❤️❤️❤️ https://t.co/1RJqWIDenv
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ThumbstopLive | Alexa from Fermat & Phil from Future Commerce | Aug 14
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🔮From our forthcoming @futurecommerce research on generational AI and creator shopping habits: Millennials: Validation of frugality ("smart shopping") Gen Z: Validation of belonging ("social currency")
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Enjoy this type of research? Our newsletter is chock-full of insights every week. Tap in:
futurecommerce.com
Commerce has the power to change the world. Retail and eCommerce leaders subscribe to Future Commerce to know how.
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🔍 94 percent of Gen Z shop with their values top of mind... BUT price still pinches. Economics decides the checkout screen. The prize for brands is clear: make those aspirational values easy and affordable, and you earn loyalty that lasts longer than any discount code. (Aside:
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🔮Except @futurecommerce has been talking about the slow comeback of the mall since (checks notes) 2021. We're not afraid of the counternarrative.
Feels like Mall culture has made a bit of a comeback, but no one is really talking about it out loud bc it’s a narrative violation from a decade+ of “the death of the American Mall” articles and thinkpieces.
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LORE is the brand and marketing guide we couldn’t find, so we made it. https://t.co/60oQRlhAko
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Still using ROAS like it means something? Same. Here's a helpful glossary of the acronyms we can’t escape. https://t.co/R0WIYvaw3e
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"If you're not devouring Future Commerce, shame on you." You heard the man 👏
If you’re not devouring @futurecommerce, shame on you. It’s always good … the last few weeks have been on an absolute tear. Plus, you can get 15% off the best f****** physical content in commerce. NOT. SPONSORED. Just a fan.
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If you’re not devouring @futurecommerce, shame on you. It’s always good … the last few weeks have been on an absolute tear. Plus, you can get 15% off the best f****** physical content in commerce. NOT. SPONSORED. Just a fan.
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From Balenciaga to Glossier, find out why the best brands today have stopped broadcasting and started co-creating. https://t.co/Nwn7T78HxH
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Our feelings make imagined relationships real. The challenge isn't their reality; it's maintaining our agency as our imaginations become commodities. Get Future Commerce Plus and watch @default_friend's full talk from VISIONS Summit: NYC https://t.co/MBc6qGs1HP
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Can I say something and nobody get mad? @FutureCommerce is my favorite label/collective.
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LORE: for those who know branding is mythmaking and want to master the craft.
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