LORE was forged, edited, debated, passed around, photographed, and built page by page. That’s why people love it. Here’s a peek behind the scenes, including the folks who helped bring our cultural field guide to life. Get 15% off with code CommerceIsCulture. Click through, and

Agentic commerce reorganizes the shopping journey. As AI controls discovery and consideration, eCommerce then confirms decisions and builds meaning. Read more in our latest Member Brief available with a subscription to Future Commerce Plus. Join for only $50 for the whole year

Rent is up. Groceries are up. Now Mount Sinai wants to raise health care costs by over $1B, forcing higher premiums and medical bills on New York families.

We surveyed 1,000 consumers and broke the data down by Gen Z, Millennials, and Gen X. Here’s what we found: AI is now the front door to commerce, but each generation uses it differently. Retail hasn’t caught up to what that means for discovery, trust, and conversion.

Most failing brands are Shakespearean tragedies: hubris, betrayal, identity collapse. Great brands write the script before the drama starts. LORE explores how meaning, myth, and narrative decide who survives in commerce. Get your copy:

.@montblanc_world’s Manhattan flagship shows how analog craft becomes modern retail power. Tactile storytelling, empathetic service, and a Nib Bar turn shopping into a luxurious ritual. Pens lead, fragrance invites, and the story does the selling. Read the full Field Notes

Accurate forecasting isn’t a single-model problem — it’s a data problem. Across enterprise + B2C customers, we keep seeing the same blocker: good forecasts require stitching together complex real-world signals. • Retail demand depends on promos, marketing, weather, and local

Commerce is Culture™

Gen Z now trusts AI more than humans for shopping recommendations. Millennials say talking to Siri is more intimate than typing into Google. Welcome to three-party commerce. In our latest Decoded episode, Sharon Gee joins us to unpack why AI agents are becoming trusted shopping

.@lululemon’s CEO exit lands at an interesting intersection: 📈 solid earnings 🌍 massive international growth 📉 cooling U.S. momentum ⁉️ cultural relevance in question Feels less like a financial reset and more like a cultural revamp. In 2026, “cool” might be a KPI after all.

AI is reshaping the core of how merchants build and operate. In our latest podcast episode, @shopify’s @mcfazeli outlines Winter ’26: agentic systems, structured data, Sidekick, and a new foundation for intelligent commerce. Listen:

Recorded a fun podcast with Phillip and Brian at @futurecommerce about @Shopify's Winter '26 Edition. We talk all things AI and how it's shaping commerce. We covered Sidekick as your co-founder, SimGym simulating shoppers, the changes in product discovery, structured data as

Phantom Blade Zero launches worldwide on September 9, 2026 on Steam, PlayStation, and the Epic Games Store. Join the journey and wishlist today to stay connected!

London nightlife is shifting toward intentional, analogue-forward spaces. Listening rooms, vinyl lounges, and hybrid venues are gaining momentum as late-night locations in the city decline by ~20.8%. Our new London Brief by @mazzaknights maps the cultural and economic forces

People buy more when they don’t feel like they’re shopping. In our latest Decoded episode alongside @poweredbycmrc, Melissa Minkow explains why TikTok converts: it’s entertainment first, commerce second. Invisible transactions > overt selling. Listen here:

Coach figured out something most heritage brands haven’t: Gen Z doesn’t want stores. They want spaces to belong. In our new episode, @Coach SVP Giovanni Zaccariello explains how Coach Play made the brand culturally relevant again, and why “experience maximalism” is the next wave

Gen Z wakes up thinking about what they’ll buy next. Millennials keep constant mental shopping lists. Behavioral scientist @KenHughesIE joins Decoded alongside @philwinkle and @poweredbycmrc to explain the psychology behind the “always-on” shopper. Listen here:

So incredibly proud of this team. Thank you coaches and teammates for a great senior season. Went 9-3 and 6-0 in district. First district championship in a decade and first playoff win in 4 years. @coachfanning93 @CadeBell_AHS @CoachGood_2 @J_ChristensenQB @CoachTyeFrancis

“LORE is the most essential brand book of the year.” And it’s now 15% off with code CommerceIsCulture. This link auto-applies the discount. (you're welcome) Get it here: https://t.co/CoU3ZngG64

Brands aren’t winning on social anymore. They’re winning on @substack. Why? 55% of consumers unsubscribe when messaging is excessive or impersonal. Substack gives them a voice to trust. An actual person to confide in. Retail’s next media era is parasocial, personality-led, and

If you’re heading to Miami for Art Basel, this is the table you want to be at. A cultural deep dive for brand and retail leaders. Lunch ’n LORE. Casadonna. Dec 4. Request your invite: https://t.co/AkdytoK46M

. @Levis is building its A(jean)tic Commerce ecosystem, including an AI super-agent inside Teams, STITCH for store associates, and a complete personalization engine for shoppers. Operational AI is becoming retail infrastructure.

UpRock Christmas Uptime Bonus 1,000,000 UPT to celebrate the holidays with the UpRock community To celebrate UpRock’s growing revenue and momentum, we’re giving back to the community that powers the network. From Dec 22 → Dec 31, keep your UpRock app online and earn your

🔮What I want to know is how @futurecommerce easily predicted Google's AI dominance in December 2024 while everyone was saying Google was doomed

People want places that feel like something. @Netflix House is a new blueprint for retail and IP: physical worlds people can actually inhabit. Read our full take in this week's Insiders: https://t.co/RrnNkFS9VL