Aaron Orendorff
@AaronOrendorff
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Following
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Chief Content Officer @9operators | Fmr. EiC @Shopify, VP Marketing @CommnThreadCo, VP Growth FERMÀT
Portland, OR
Joined August 2012
Today, I became Chief Content Officer of the @9operators Network. - Full-time (all in) - Vesting owner - Senior executive This is the greatest achievement of my career. And, the most terrifying. There are only two outcomes. Either we create a media empire. Or I crash, burn,
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It takes a lot to get me to step away from work mid day but you best be sure I'll be tuning into this beast. Always come away with some nuggets 🏆
LET’S SMASH 2026 Online Dec 16 from 1–4pm ET Over 25 DTC executives. Four keynotes. Three live training sessions … (1) leadership, (2) marketing, and (3) finance. Plus, 10 lightning panelists. - 5 min each - All action - One strategy The most stacked lineup of the year ↓
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The Small-Cap Income Opportunity: Why Infrastructure Capital Small Cap Income ETF (SCAP) Might Be a Barometer for Risk Appetite
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LET’S SMASH 2026 Online Dec 16 from 1–4pm ET Over 25 DTC executives. Four keynotes. Three live training sessions … (1) leadership, (2) marketing, and (3) finance. Plus, 10 lightning panelists. - 5 min each - All action - One strategy The most stacked lineup of the year ↓
9operators.com
Join us Dec 16th from 1–4pm EST for the only online event by operators, for operators. Over 25 of the biggest names and brands, guiding you into 2026.
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@9operators @M__Operators @SeanEcom @JeremiahPrummer @KnoCommerce @austriker27 After 75 replies — some bought; some didn’t; but since this isn’t a “contest,” I entered them all — the fancy randomizer formula has picked someone! Just emailed to confirm. Stay tuned
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The boy band of DTC just went triple platinum. We had the bad boy, the heartthrob, the funny one, and the mysterious one… Now we’re adding the front-woman, the lead singer, MaryRuth Ghiyam of @MaryRuths Organics. The supergroup is officially complete. Mary-Ruth Ghiyam
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Today is a great day. The official @ridgewallet x @DadGangCo wallet is live. We strive to make sure that if we make anything for our audience, it's the best they can get. The only answer to that for wallets was @ridgewallet. I personally switched over to ridge years ago, then
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Next up for Grüns? They're launching a preworkout energy gummies line called Jüced.
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@9operators @M__Operators @SeanEcom @JeremiahPrummer @KnoCommerce Here’s the full gift guide. If you write back, I’ll drop you into my Google Sheet with that fancy randomizer formula to pick one beloved supporter to send the everything bundle. Plus, @austriker27 said he’ll break it up for different addresses! https://t.co/dmwwXfJ7Em
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@9operators @M__Operators Yesterday, we extended the offer (not a contest). Oh, and @SeanEcom ripped an epic breakdown of the real Black Friday numbers + what they mean! s/o @JeremiahPrummer @KnoCommerce
https://t.co/1xeT80iHEk
operatorscontent.com
The Real 2025 Black Friday Numbers, What They Mean + What to Do
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Over the weekend, I used our Operators Gift Guide to splurge on the @9operators + @M__Operators hosts
Get in, operators. We’re going shopping. Why? To support 40+ unsung hero brands and get my “employees” presents. Here’s what I bought ‘em today with my own money. And what I’m going to spend $1,356.25 of their money on tomorrow! GIFT GUIDE TIME 🧵
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Later today, someone’s going to get one of everything @austriker27 makes … worth $1,356.25. 68 responses so far 😍 I made a randomizing formula. 1️⃣ Sub to Operators Newsletter 2️⃣ Click the guide in the first email 3️⃣ Reply with your support for … 40+ unsung hero brands ↓
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The team @hexclad continues to push boundaries of commerce and content by creating this amazing series "Open to Close" - first episode dropped recently. https://t.co/TXkiGmAxj3
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HUGE congrats to the @hexclad team on another record breaking BFCM weekend. It’s been amazing to watch this digital growth system we began building the infrastructure for back in 2022 continue to evolve — getting better, and better, and better every single year. Consistently
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they call it the AO spike 💥 🔥 thanks @AaronOrendorff and @9operators 🤯 ❤️ 😊
In true Black Friday, Cyber Monday fashion … OFFER EXTENDED Check out the end of today’s newsletter and @austriker27, please tell me that you’re willing to keep the everything bundle up for more day 🤞
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In true Black Friday, Cyber Monday fashion … OFFER EXTENDED Check out the end of today’s newsletter and @austriker27, please tell me that you’re willing to keep the everything bundle up for more day 🤞
Plus, tomorrow! I’m going to pick one of our beloved newsletter subscribers who replies showing their support of the 40+ unsung hero brands and … Send ‘em @austriker27’s 🤑 EVERYTHING RAINER WATCH Bundle Here’s where to get in on it ↓ https://t.co/Ux2Dp0jnXr
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Comfrt is the fastest growing apparel brand of all time. I am the fastest learning tennis player of all time. This event is small. Less than 20 people. It’s free. You just need to prove you made some donation to a charity. Your choice. There will be food. It’s gonna be a
If there’s one thing I’ve learned, it’s that the right room can change everything. On December 16th, we’re hosting a 1-Day Ecom Mastermind inside a legendary LA mansion — bringing together some of the sharpest operators I know: Jeremy Thurswell (@JeremyThurswell, Kitsch)
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NOTE: I’m still writing back to everyone who replied to the Black Friday newsletter. Whether or not you bought something, I’ll add your email to my Sheet and use a randomizer formula to pick one around 2pm PST
Plus, tomorrow! I’m going to pick one of our beloved newsletter subscribers who replies showing their support of the 40+ unsung hero brands and … Send ‘em @austriker27’s 🤑 EVERYTHING RAINER WATCH Bundle Here’s where to get in on it ↓ https://t.co/Ux2Dp0jnXr
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How did Aaron know I hate shaving?
Get in, operators. We’re going shopping. Why? To support 40+ unsung hero brands and get my “employees” presents. Here’s what I bought ‘em today with my own money. And what I’m going to spend $1,356.25 of their money on tomorrow! GIFT GUIDE TIME 🧵
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we want to be a positive force for the community
Get in, operators. We’re going shopping. Why? To support 40+ unsung hero brands and get my “employees” presents. Here’s what I bought ‘em today with my own money. And what I’m going to spend $1,356.25 of their money on tomorrow! GIFT GUIDE TIME 🧵
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GOAT
@mbertulli For the burns-millions-of-calories-every-weekend Canadian founder. @seempaq’s Félix & Norton https://t.co/W7iW8JzEWP
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