Thanks to @eric_seufert for hosting @vtodri and me on his podcast. We discussed our new paper on using generative AI for testing display ad effectiveness where we found that GenAI-created ad creatives outperform those crafted by humans? Link to the paper below

1/ Creative advertising is getting disrupted in an AI-first world. As targeting tightens and attention fragments, brands are turning to visual genAI to scale. A key question: should AI create ads end-to-end—or just assist humans? Our new working paper ( with Hyesoo Lee, @vtodri

The Digital Economy Workshop 2026 is now accepting submissions. We hope to see you in Athens! https://t.co/dD2VPQ4aCh The workshop aims to bring together researchers from economics, information systems, marketing, strategy, and related fields.

This will be (my kind of) fun!

I am extremely honored to be a recipient of the 2021 @INFORMS ISS Gordon Davis Young Scholar Award! Special thanks to my advisors and mentors who have been supporting me all these years and everyone that nominated me! Congratulations to all the other awardees!

Local #influencers are worth their weight in location. Here’s why: https://t.co/pfvRReIWKy Full Journal of Marketing Article: https://t.co/CfhmEekKIh #MarketingAcad @vtodri @padamopoulos

Companies seeking to increase the effectiveness of their #sponsorship campaigns should work with online #influencers whose followers live near them. Learn more: https://t.co/hxvJPDz1UK By @vtodri, @padamopoulos, and Michelle Andrews

How would an “Internet of Things” (IoT) channel affect sales and what types of products would benefit most? Our new #WorkingPaper has the answer: https://t.co/RI5ymsj0mP #research #marketing #MSI

50! Freaking 50! #Antetokounmpo

🚩New Pub Alert!🚩We develop econometric instruments based on deep-learning models of user-generated reviews. We hope you might find these instruments useful for your research as they can be applied in various studies when for e.g., recommendations or prices are endogenous.

5/5 To learn more about this paper, please visit

4/5 We hope you might find these instruments useful for your research as they can be applied in various studies when recommendations or, for instance, prices are endogenous.

3/5 In this paper, we examine the demand effects of various recommendation strategies in the mobile channel and develop econometric instruments based on deep-learning models of user-generated reviews.

2/5 I am especially happy about this paper as it corresponds to the last chapter of my dissertation. I somehow still remember us submitting it to MISQ from my cubicle at NYU in 2016 😊

I am delighted to share that our paper (with Alex Tuzhilin and @aghose) titled “Heterogeneous Demand Effects of Recommendation Strategies in a Mobile Application: Evidence from Econometric Models and Machine-Learning Instruments” has been accepted for publication at MISQ. 🧵👇

Some awesome research on an under-studied topic. Well done @vtodri, @padamopoulos, and @aghose 👏

Heartiest #goizuetakudos to Vilma Todri (@vtodri ) who has just been awarded the highly prestigious Emory Williams Distinguished Teaching Award!

While #WFH, I started a new #COVID19US visual analytics project (me looking outside my apartment windows)! Early results show traffic increased the last two days. I found myself wishing for measurement error for a first time.. #endogeneity #DVorMoreIVs

A week of WHF and social distance and today I found myself disappointed that the online census didn't have more questions for me to answer. #COVID19US #2020Census

@COVID19Tracking Though comprehensive global testing data is not available, it is clear that the United States’s coronavirus testing rate is far behind those of other nations. 5/