Beth Fossen
@beth_fossen
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PhD. Associate Professor of Marketing @KelleySchool @IUBloomington. JNM Co-editor @ama_journals. Into exploring advertising, social media, & political marketing
Bloomington, IN
Joined April 2009
Popping back here to share that my app failure paper with @venkyshankar and @thesridharn is accepted at JMR. Very grateful to my co-authors, the exceptionally constructive review team, and everyone who gave us feedback. Only took 8 years since inception! https://t.co/60lmeTu9K2
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New paper alert 🚨 Excited to share that our new paper, "When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences," has been published in @JCRNEWS! Check it out here: https://t.co/hl0pg9DKcc A quick🧵
academic.oup.com
Abstract. We examine how people (as observers) anticipate levels of happiness from psychological consumption experiences (e.g., learning a new language or
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WoPA 2025 deadline is approaching (Dec 4, 2205). Submit your #platforms papers!
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🚨Deadline extension! Submissions for the Journal of Interactive Marketing Special Issue, "Advancing Interactive Marketing Through Cross-Disciplinary Approaches," will now be accepted until January 31, 2025. Learn more: https://t.co/qMKzwzwqWh
#callforpapers #MarketingAcad #CfP
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Do extreme political ads work? Our Professor @beth_fossen works on research at the intersection of politics & marketing. Check out an overview of her timely research on Exploring the Impact of Political Ad Strategies: A Deep Dive into Slant and Consistency https://t.co/JX2VcBaigS
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This year's Journal Citation Reports reveal the top cited Journal of Interactive Marketing articles from 2021–2022. Congratulations to the following author teams!👏 #academicjournals #marketingresearch #researchimpact @JamesonHayes
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It's happening again!! Call for Papers: 2025 Workshop on Platform Analytics https://t.co/sRm9wBLX8Q
@dade_us @MinkyungKim330
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A Journal of Interactive Marketing study finds that certain types of content are more likely to attract toxic comments—but such comments can actually increase product usage and exposure 💬 Learn more about this surprising study: https://t.co/Au58Ou8YE3
@lcharlin @HEC_Montreal
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Excited to share @ajbleier, Michal Shapira, & I had our work on the pivotal role of social media platforms in the $200B creator economy published in @IJRMktg! Dive into our insights in the latest IJRM newsletter: https://t.co/GwEnGXwVJE
#CreatorEconomy #MarketingResearch
ijrm-newsletter.com
Alex, Beth, and Michal, in a chat with Meta, Kajabi and content creators for an upcoming IJRM paper.
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Thanks @whartonknows for the wonderful writeup!
A new study co-authored by Prof. @ZhenlingJ examined diversity in commercials for mortgage refinancing, finding that as minority representation depicted in the ads increased from 15% to 25%, the advertising elasticity went up 14%: https://t.co/mvZgwYCXxr đź“ť: @WhartonKnows
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It’s official! I’m so indescribably happy, thankful, and blessed ❤️
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The American Marketing Association is deeply grateful to Journal of Interactive Marketing editors Arvind Rangaswamy and Sonja Gensler for their incredible stewardship of the journal! đź‘Ź Read their retrospective editorial here: https://t.co/cEMKkIF0t7
#academia #researchimpact
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Chatted with @AP's Deepti Hajela yesterday about the implications of the celebrity 'blockout' on social media over the war in Gaza
apnews.com
Some social media users are calling out celebrities for what they say is inaction in the face of a humanitarian crisis in Gaza — and they’ve taken to a “blockout” to pressure the stars to take a...
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The Boeing lesson: A new Journal of Marketing study shows how laws aimed at preventing frivolous litigation have the unintended consequence of reducing product recalls: https://t.co/rnibxvl78M By Arvid Hoffmann, Chee Cheong, HoĂ ng-Long Phan and Ralf Zurbruegg @UniofAdelaide
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A Journal of Marketing Research study featured in @ConversationUS finds that when parents choose a healthy #food option for their child, it may backfire for their own health 🍟 Here's why (and what to do about it): https://t.co/rPbYGPPoMp
@kelleygwight @peggyjliu @LingLZhou
theconversation.com
Not knowing whether their children will eat the healthy food put on their plates, parents may prepare a less healthy dish for themselves to serve as backup for the kids too.
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Congratulations to Simone Wies, @ajbleier, and @alex_edeling, winners of the 2023 AMA/@MktgScience/H. Paul Root Award! This award honors a JM article for significant contributions to the advancement of the practice of marketing đź‘Źđź‘Źđź‘Ź Learn more here: https://t.co/ViRHjNkmQR
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New Journal of Interactive Marketing article available: "Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations" Read it here: https://t.co/L3ZopLszs8
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Very interesting research in the latest issue of AER: Is Journalistic Truth Dead? Measuring How Informed Voters Are about Political News
aeaweb.org
(April 2024) - To investigate general patterns in news information in the United States, we combine a protocol for identifying major political news stories, 11 monthly surveys with 15,000 participa...
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HBR published our analysis, co-authored with @tuchmanna and @zhu_xinrong, examining the aftermath of the Bud Light boycott and discussing lessons for brands navigating the increasingly politically polarized waters. HBR link: https://t.co/0BLLcco7TV
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