I am very delighted and honored to be a recipient of the Inaugural @INFORMS ISS Gordon B. Davis Young Scholar Award for "demonstrating competence in pursuing and executing quality IS research that makes meaningful intellectual contribution to the IS discipline."

Thanks to @eric_seufert for hosting @vtodri and me on his podcast. We discussed our new paper on using generative AI for testing display ad effectiveness where we found that GenAI-created ad creatives outperform those crafted by humans? Link to the paper below

1/ Creative advertising is getting disrupted in an AI-first world. As targeting tightens and attention fragments, brands are turning to visual genAI to scale. A key question: should AI create ads end-to-end—or just assist humans? Our new working paper ( with Hyesoo Lee, @vtodri

This is a very cool paper showing social class affects career progression within US academia.

absolutely incredible. a 9-month-old baby with a fatal genetic disorder was healed with the first-ever personalized gene-editing therapy. a treatment made for him alone. a therapy of one.

First born children have higher IQ than their siblings. 🧵1/9

All languages covey information at a similar rate when spoken (39bits/s). Languages that are spoken faster have less information density per syllable! One of the coolest results in linguistics.

I am excited to be joining the editorial board of Marketing Science @Mrktng_Science. Looking forward to contributing to the Marketing field in this capacity!

That moment when the author copies of their book arrive! @ravibapna and I have waited 15 months for this day. #THRIVE

@ravibapna and I are delighted to share that THRIVE has made it to Amazon best seller status in three different categories. #32 in AI & Semantics, #60 in Social Aspects of Technology and # 32 in General Technology. Huge thanks to all those who have pre-ordered🙏

Self-doubt stops too many women from applying for jobs. After clearing the bar for expert-level work, 92% of men applied—but only 50% of women did. It shouldn't matter whether you feel qualified. That's for the employer to judge. If you're interested, put your hat in the ring.

Thrilled to be joining the editorial board of Management Science as an Associate Editor! Looking forward to working with an incredible team.

Vilma Todri (Emory University) shares her expertise on emerging technology on digital advertising and consumer behavior online at this year's MSI Young Scholars Conference in Utah. #msiyoungscholars2024

The work that won today's Nobel in medicine (and saved millions of lives) "was summarily rejected by the journals Nature and Science". Keep trying. Journals are often resistant to new ideas.

I'm honored to be among all these brilliant MSI Young Scholars. Thank you @MktgScience! Looking forward to connecting with everyone at the retreat!

Looking forward to this fireside chat this Friday, March 31st @ 12 PM EST! If you have questions for life as an assistant professor, please submit them using the form.

A fantastic list of quant marketing papers; I'm delighted to be included in this list 👇🙌 thank you @SeilerStephan

One of my favorite pictures from backstage at the Nobel ceremonies this year. Four inspiring scientists: Jennifer Doudna (chemistry, 2020), Frances Arnold (chemistry, 2018). Andrea Ghez (physics, 2020), and Carolyn Bertozzi (chemistry, 2022).

Congrats to @vtodri for winning the INFORMS Sandra Slaughter Early Career award and to @ChenshuoSun for winning the runner up award in the Nunamaker-Chen Doctoral Dissertation competition! My ex-PhD students are busier than I am so I am fetching their plaques😊 #proudadvisor. 

Could machine learning be a General Purpose Technology? Our new paper in Research Policy. With @florentaT @Bledi_Taska