The technique used in this MSI working paper enables a rare causal measure of ad effectiveness rather than a correlational one, offering advertisers rigorous evidence of television’s impact in the modern media mix: https://t.co/QrplYtkGji #MMM

We are proud to announce the winners of the Alden G. Clayton Doctoral Dissertation Proposal Competition. THe grand winner is: Ningyin Xu, University of Chicago , Advisor: Jean-Pierre Dube, topic: Reference-Dependent Pricing. Learn more: https://t.co/cVU79owLEJ #MarketingScience

The weak force is part of the design of our universe at the most foundational level.

Are you signed up for the MSI Forum? On Feb. 11-12 leading thought leaders in our industry will come together for a two day event on how AI is disrupting the industry, discussing leading tools, behaviors, models and what's next. Learn more and register: https://t.co/I4QEupO1yV

This LLM-assisted online learning algorithm (LOLA) integrates LLMs with adaptive experimentation to optimize user engagement, including #digitaladvertising and #socialmedia recommendations. Learn all about it in this webinar on Jan. 6 at 12 pm ET: https://t.co/5sNgDrF8WS #AI

This recent MSI working paper introduces Inclusive Design Orientation (IDO)—an emerging mindset that can unlock product innovation, strengthen brand loyalty and expand market opportunities: https://t.co/dsyscAZCh5 #ConsumerBehavior #ShopperInsights #NewProductDevelopment

“It’s really hard to both identify unique people and to do that in a privacy-preserving way…having a human-centric system turned out to be way more important in the world today than we realized.” - Sam Altman

Who is the most likely to be charmed by and adopt AI? It's not who you think. This recent MSI webinar unpacks research about those who know least about AI and what their attitudes towards the tech means for business: https://t.co/RFcc8G3ElU #AI #Business #ConsumerAttitudes

MSI and the ARF invite submissions for a two-day forum on February 11–12, 2026 at UCLA. This event will convene researchers and marketing executives to explore the frontier of AI’s impact on marketing: https://t.co/wYQOrattTQ #SyntheticData #AI #DigitalVideo #MarketingAnalytics

How closely can AI calculate a customer's willingness to pay for a product? This MSI working paper to simulate consumers' willingness to pay for certain items: https://t.co/Thff8CX8rh #ConsumerBehavior #ShopperInsights #AI

We're inviting submissions to MSI’s Working Paper Series, an important opportunity to share your research with both academic peers and marketing decision-makers. This is our final reminder of the year. Submit here: https://t.co/5ommjCeeXV

How is AI transforming the consumer insights industry? Don't miss out on this important webinar, tomorrow at noon ET, where three distinct ways GenAI is disrupting the market research industry: https://t.co/06VxnLGCyT #ConsumerInsights #AI #GenAI #MarketiungScience

Can LLMs simulate customers willingness to pay for certain categories? This MSI paper has some interesting findings: https://t.co/lalcTKmytr #AI #LLMs #MarketingSceicne #Marketing #MarketingResearch

Spatial technologies such as the metaverse and immersive virtual reality can accelerate innovation and inform marketing this MSI working paper finds: https://t.co/tQRMZ3ILvT #Metaverse #VR #AR #Marketing #MarketingScience #MarketingResearch

Help shape the conversation on how AI is redefining marketing. MSI Forum: When AI Disrupts — Rethinking Data, Insights, and Modeling (February 11–12, 2026 | UCLA) is now accepting submissions: https://t.co/8NEy5sWGEn #MarketingResearch #AI #MarketingScience

While microblogging sites are popular with many consumers, there is a risk that negative experiences will be propagated. This recent @WSJ article: https://t.co/Ohjlxnzm02 Talks about what service reps should do, and relates to an MSI working paper: https://t.co/HhmxNfKNWI

Explore a novel framework that integrates LLMs with adaptive experimentation to optimize content delivery. This webinar takes place today at noon ET. There's still time to register: https://t.co/TiU2kQOgZD #Content #Optimization

AI is rewriting the rules of marketing & analytics. The MSI Forum invites you to explore how AI-generated content, synthetic data, & LLM-based discovery are reshaping the future. Submit your research by FRIDAY to be part of this pivotal discussion: https://t.co/pVhZviTMeS

How do you approach new #productdesign? This MSI working paper offers a roadmap to operationalize an inclusive design orientation (IDO) that shifts firms away from designing for the “average” consumer toward intentionally engaging edge consumers: https://t.co/Ch40VqsTrv

Happy Thanksgiving! From: the Marketing Science Institute.

Submit to MSI’s Working Paper Series, share your research with both academic peers and marketing decision-makers and to share this call with colleagues whose research offers practical insights for the #marketing community: https://t.co/0yf48gnMo2 #MarketingScience

How do you identify #content that is most engaging and appealing to users? In this MSI webinar on Dec. 2 at noon ET, Prof. Yoganarasimhan of the U of Washington presents a scalable approach to optimize #contentexperiments across various settings: https://t.co/FtcaNX2Pvq