Marcus Pratt
@mawkus
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Pragmatist, futurist, millennial, uncle, & digital marketing guy. Californian, Minnesotan. Love the finer and coarser things in life. Work for @MediasmithInc
San Francisco
Joined October 2008
100% viewthrough rate!
Public restrooms across China now feature facial recognition dispensers that require users to watch short ads before receiving a strip of toilet paper. The system was initially designed to prevent waste — some visitors were taking excessive paper — but advertisers quickly saw an
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After a great run for most of 2025, $GOOG is up over 8% after hours to a new all-time high. Seems like a pretty decisive legal victory
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ChatGPT's summary of the Google remedies ruling: - No Chrome or Android divestiture - Deals okay, but can't be exclusive (incl AI deals) - Google rivals access to some training data - Search engine ballot screens on Google hardware & Chrome, incentives $ for others to adopt
🚨 Google DOJ remedies ruling is live - 230 pages https://t.co/yKrqvEOfYS
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the worst thing about last click attribution is that it has trained a generation of CEOs and CFOs to think growth marketing is a magic wand where media buyers can “juice numbers” on demand. Put in $1 today and get $4 back tomorrow. Growth marketing doesn’t work that way and it
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Interesting set of charts from eMarketer on impact of Tariffs on ad spend by channel. Generally bad for everyone: CTV hardest hit, RMNs would still be fastest growing channel in worst case scenario.
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If you're worried that AI is coming for your job, maybe this is good news: we had 1000s of SKUs auto-dissapproved from a Google product feed due to "Restricted Adult Content." The products? They are all dog and cat food for "Adult" age pets 🤦♂️
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I see a lot of ads on X where I can't even tell what is being sold or it feels like engagement bait to start a scam, but I have to say this one is pretty straightforward. Minimal copy and a clear image, but what does "Z" signify?
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Surprised to see that YouTube isn't growing faster than "Search Advertising" (as categorized here) 🤔
$GOOG Alphabet Q1 FY25: • Revenue +12% Y/Y to $90.2B ($1.0B beat). • Operating margin 34% (+2pp Y/Y). • EPS $2.81 ($0.80 beat). ☁️ Google Cloud: • Revenue +28% Y/Y to $12.3B. • Operating margin 18% (+8pp Y/Y). ▶️ YouTube ads +10% to $8.9B.
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AdX is a monopoly with 9x the share of the next largest competitor:
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SearchEngineLand: Google’s search market share drops below 90% for first time since 2015 “Cleary, we’re seeing a trend here with Google losing search market share.”
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Interesting they waited so long if this was the ultimate outcome. How many advertisers migrated CTV spend to TTD over the past few years due to poor targeting on DV3?
google has consistently relaxed privacy rules to aid its ad business (over two decades) the latest: targeting ads to your TV
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Revenue sharing for search default and/or preferential treatment - dead. Google's tens of billions to Apple - dead (last I saw it's about 15% of Apple's profits). Reminder, this all needs to be argued and approved by Court and then will get appealed. Still far off. /3
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Netflix reporting 60M global viewers on Friday is getting a lot of headlines, but the real winners for me were the boxing trunk “banner” ads on the earlier fights. For a below the fold leaderboard, the Gemma Automotive ad on Ramos’ rear must have delivered great attention!
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Question of the day for those in media. Does Doodle qualify as an MFA site? 🧐
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if you liked that ad, I recommend the Smartless episode with Arnold
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