Olivia Kory
@oliviaakory
Followers
5K
Following
3K
Media
259
Statuses
2K
Building https://t.co/TQWZBPwPiN to automate marketing incrementality testing. Former growth lead @netflix @sonos @quibi @tubemogul (acq by adobe)
Joined October 2009
The Branded Search Conundrum: A prospect looking up your brand likely has sky-high intent, but the risk of losing them at the last step is hard to ignore. Add in pressure from your CEO...who just sent you a screenshot of your main competitor in top position – and it’s no surprise
5
4
47
“Running a start-up is like chewing glass and staring into the abyss. After a while, you stop staring, but the glass chewing never ends.” Extremely proud to share that @HausAnalytics has been named to LinkedIn’s Top Startups list for the second year in a row, coming in at lucky
2
0
6
accidentally said “consultant” instead of “forward deploy engineer” and they kicked me out of SF
Accidentally said "hard" instead of "non-trivial" and they kicked me out of SF
2
0
15
Giving my keynote at #prebidsummit2025 arguing that the “open web” is ill-defined and the other opportunities opened by AI and tech disruption are where we should focus.
10
2
57
One of my favorite questions to ask brands is “do you know how much of your business is driven by paid marketing?” Many don’t know (you can answer this with an experiment by the way!), but their assumption - often based on attribution - is inflated. In reality, for a healthy
1
0
10
How To Prioritize Your Experimentation Roadmap If you're just getting started testing incrementality, it can be daunting to figure out what to test. Same applies if you're a seasoned tester. Here is how I like to think about our testing roadmap. First I like to ask "What is
7
4
40
Am I the only weirdo who thinks about ads in the context of Harry Potter? Here’s my sorting hat exercise but for the ad platforms. I’m obviously a Gryffindor. Meta = Gryffindor 🦁 Brave, lives for impact, scale or die trying House Prefects: @andrewfoxwell, @codyplof Google =
13
0
20
Further explaining my theory on why Incremental Attribution might not yet be more incremental than legacy attribution. Always appreciate @TaylorHoliday for sharpening my thoughts. CLS is getting weighted more heavily in the IA model, and even though CLS has been available for a
@TaylorHoliday @jasonyimco it might yet not be more incremental than their default model. Think about how long meta has been dialing in that legacy optimization model, how much training data they have. IA is newer, and there might be much less signal.
2
0
7
i ask myself this question literally every day. (shared my thoughts in comments)
@jasonyimco Why isn’t the default optimization setting incremental optimization? Does anybody really want non incremental optimization?
5
0
22
What is the point of the review if they still get it so wrong
This was called a hit by pitch in the Tigers vs. Mariners game 😳 Horrible.
0
0
2
Update: we were refunded a couple hours after I posted this, after weeks of nothing. The fact that public shaming is required is absolutely infuriating. Will not be giving them another chance.
Looking for some help understanding how this situation is even possible… - my friend ordered tickets for us for Lions / Browns game a couple weeks ago on @Gametime. $450 each. - We scan into Ford Field, no problem at all. - When we get to our seats, there are people sitting in
5
0
52
Looking for some help understanding how this situation is even possible… - my friend ordered tickets for us for Lions / Browns game a couple weeks ago on @Gametime. $450 each. - We scan into Ford Field, no problem at all. - When we get to our seats, there are people sitting in
15
3
74
This was a lot of fun. I ❤️ our NY Haus community. Super practical discussion and amazing questions. 🙏🙏🙏
Been heads down with the team developing the content for Incrementality Masterclass. Most content on incrementality is marketing, designed by platforms and vendors to generate pipeline or SEO. My goal with content has always been to produce the most helpful education on
1
0
12
🔥🔥🔥🔥🔥 @AlexPallNY and @TheChainsmokers get it.
A very exciting day for @HausAnalytics and our community! If you’ve ever studied causal inference, you know the legendary Susan Athey. She’s one of the defining voices in our field, and her research has shaped how the data science community (including our team at Haus) approaches
3
0
12
A very exciting day for @HausAnalytics and our community! If you’ve ever studied causal inference, you know the legendary Susan Athey. She’s one of the defining voices in our field, and her research has shaped how the data science community (including our team at Haus) approaches
3
1
20
George Kirby looks way more like a dtc marketer than a major league pitcher. Tell me he’s not on Postscript’s customer advisory board
8
1
42