Olivia Kory
@oliviaakory
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Building https://t.co/TQWZBPwPiN to automate marketing incrementality testing. Former growth lead @netflix @sonos @quibi @tubemogul (acq by adobe)
Joined October 2009
The Lions are playing the Cowboys on TNF, but I’m barely watching because 1. the NFL refs overturned what should have been a safety that I'm now protesting, and 2. more importantly(!!) we just published The TikTok Report - a nuanced look at a fascinating ad channel that we hope
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Indiana was the worst team in college football for 150 years and then they let teams start paying players and they immediately became No. 1 and the only conclusion to draw is they were the only ones who didn’t realize you could pay players under the table for the first 150 years
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Like our marketing at Haus? Want to lead it? Really cool role and opportunity to flex across both consumer (working directly with the best brands in the world) and b2b marketing. DM me if this is interesting to you. https://t.co/wdr6UcAIQH
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As a lifelong brand search skeptic (in a past life we turned it off entirely at a large brand and saw zero negative impact to the business) who has now seen hundreds more brand search experiments across 200 brands, I don’t agree that brand search is universally non incremental.
My portfolio of brands has spent $35 million dollars on paid ads over the last 12 months. My own money, not clients. @SeanEcom from Ridge, has spent hundreds of millions on ads over the last decade just said “most people are just wasting money on Google shopping” and “whatever
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how much scale are people getting on Shop? can it be a meaningful share of spend?
Don’t sleep on @shop app! Sales from Shop up 107% YOY
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Crazy how much of business is operating with integrity. The bar here is too low. I have now had conversations with 4 brands whose logo is featured on a competitive vendor’s website. None are still currently working with the vendor, 2 of them never did. Also had an amazing chat
Crazy to me that in the year 2025 there are saas vendors and agencies who add brand logos to their website and claim to have clients that they are not actually doing business with…it’s such a small world and everyone is talking to each other. How does that not come back around?
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BIG DAY I found out @jacob_posel’s job Did not disappoint
Went to the Haus office and @oliviaakory ran a measurement test for me...the results came back 6'3 225lbs 6% body fat
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@moizali I don’t want to put anyone on blast so I won’t name the nice tos. Need to haves: - klaviyo - postscript - haus - intelligems - post pilot - @AndrewDurot 6/7 days of the week - Richpanel - Jurni Off the top of my head
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been meaning to ask… is this a real brand? Because they are the only kids shoes I buy
I wish there was a “real brands” filter on Amazon.
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Anyone else noticing that Amazon is bidding more aggressively on brand terms than in past years? So now we have to pay the Google tax to prevent the Amazon tax. Really kind of messed up when you think about it.
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and hearing great things about the applovin support team as well!
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i am curious how much revenue meta leaves on the table this time of year by not asking their commerce teams to be online through the holiday. very interesting choice. gotta give it to Google here - once again their teams (of real people) were online all weekend
Busiest day of the year and this is how Meta handles premium partners. Just inexcusable.
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we don’t talk about luck enough. having worked in a failed startup, and knowing what it feels like to not have product market fit, makes you wake up grateful every day when you finally do. one of my colleagues recently said “if you’re lucky you get to help build a company like
I should be more thankful. 8 years ago I was a struggling agency guy. My agency MIGHT bill a million a year. But me and Connor had no money. Live together, uber pool, every payroll was tight- type no money. We had no safety net. No savings, no rich parents. It either worked
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bathroom remodel complete with a cool new gadget… a little nervous the tv is spying on me
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Some of the top trending products we saw: → @AloYoga, Accolate Crew Neck Pullover; → @CozyEarth, Bamboo Sheet Set; → Merit Beauty, Flush Balm → Goose Creek Candle, Christmas Tree 3-Wick Candle → @carawayhome, Cookware Set → @Iliabeauty, Super Serum Skin Tint →
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Stranger Things season 5 bravely asks the question: “What if millions of people forced themselves to watch the ending of a story that they don’t actually care about anymore because it took too long to release?”
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Masterclass from @KatColeATL 🐐
@oliviaakory @tbpn Totally -- this show was specifically about marketing themes, but getting into the details really matters - but not talking to technical at the highest level. What's been super helpful to break down the science are visuals (some pasted here). And so many sites and ads use the
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@codyplof I totally hear you, [brand leader]! But I guarantee that your audience of [vague description of audience] is engaged and ready to buy RIGHT NOW. But [brand name] is missing out if you don’t remove your budget caps and scale! Don’t let [competitor] beat you. Let’s go win this! 😎
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