Olivia Kory
@oliviaakory
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Building https://t.co/TQWZBPwPiN to automate marketing incrementality testing. Former growth lead @netflix @sonos @quibi @tubemogul (acq by adobe)
Joined October 2009
I’m so excited to share The Meta Report. our most ambitious research project yet, led by the great Tyler Horner. It’s a deep dive into Meta Ads, based on 640 experiments we’ve run over the past 18 months. We tackle big questions like:. - Are Meta ads incremental?.- Does.
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I really appreciate folks reading and sharing the research! But 'stop using ASC' is NOT an accurate takeaway. There's a lot of nuance in this research, and every business is different.
Haus just dropped a report that's going to change how everyone thinks about Meta campaigns. 640 incrementality tests over 18 months. $14M in spend analyzed. The findings? . Everything we've been told about Advantage+ Shopping campaigns is wrong. Here's what actually happened:.
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RT @KanishDigital: The most surprising finding on Meta ads is this one . Running conversion campaigns not optimized for purchases but for e….
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RT @KanishDigital: This was already true anecdotally, but now Haus has confirmed with a big test also. Meta impacts your marketplace ROAS,….
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RT @ColinDougherty_: @HausAnalytics just dropped an 18 page report on 640 Meta ad tests, LETS BREAK IT DOWN
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RT @HausAnalytics: 640 incrementality tests. Hundreds of brands across all major verticals. Billions in ad spend. One blueprint for s….
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RT @JasonJh1319: Happy customer of @HausAnalytics and I'm glad they made something like this available to everyone. You can glean some act….
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RT @KanishDigital: Meta ads are influencing half of your marketplace sales. This was the conclusion of Haus - Incrementality testing platfo….
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RT @adswithani: Lessons from 640 @HausAnalytics Incrementality Experiments just dropped. Here's the TLDR;.1. Meta drives around 19% avera….
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RT @marketecturetv: Marketecture Live is back on October 27 in NYC! . Last year sold out fast. We packed the room with 450 people, delivere….
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we’re getting a lot of requests for poker night in nyc. making it happen….
We should do more hardcore bonding experiences for ecom events. Examples:. 1. Spec miata track day.2. storm chasing in oklahoma (olive garden for dinner).3. fight night (SaaS competitors send a rep each).
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RT @zachmstuck: My good friends over at Javvy are hiring a VP of Performance Marketing. If you want to work for the most ripped off DTC b….
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The full 18 page Meta Report is now available to everyone at !!!. So excited to share this with the world. Please keep the questions and feedback coming. It’ll inform where we go next with our research.
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I’m afraid to watch. Did he pull it off?.
Does Sandler pull off the Happy Gilmore sequel?.
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🚨 if Amazon formerly was bidding heavily on Brand Search & Shopping for you or your client and you ran a test during that period, it might be a good time to retest!!. Also - Google announced that Branded searches are being added in as a observational conversion action (can't.
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I don’t know who Dave is and he’s constantly arguing with me on here but damn do I respect the thoughtful debate. criminally under followed.
I would highly recommend watching this episode if you're beginning to expand budgets and channel mix. A couple good points (saved a the controversial one for the very end) that are reinforced are. 1) the dependency on single channel success with categories that have higher.
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the concept of influencer marketing in saas is an interesting one in a world where retention and annual recurring revenue is the name of the game…I wonder what retention looks like amongst the cohort coming in via Twitter hype.
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I’m at an amazing event in South Carolina, standing in the hotel where Justin & Haley got married, and all I can think about is The Meta Report. It’s that good!. We are dropping the full report to all next week (link in comments to be notified when it drops), but here is a sneak
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RT @codyplof: I had to join to supervise the CEOs talking about marketing. Honored to chat with who Sean things is the CEO and founder o….
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