Matthieu Rouif
@matthieurouif
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Co-founder & CEO @photoroom_app (YC S20) - Photo editor to sell it like a pro. ex GoPro, Stanford, Polytechnique
Paris, SF
Joined March 2009
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We are THRILLED to announce a major milestone today: our Series B, raising $43M with Balderton and Aglae
We also announce 6 new GenAI features in Photoroom. More importantly, these features are powered by Photoroom's foundation model, the best model for commerce photography.📸✨
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PhotoRoom raised $19 million for its AI photo studio, which is already powering millions of resellers and small businesses.
Today, we are launching a new generative AI feature, magic studio, to create stunning marketing images from any product photo
A thread 🧵
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PhotoRoom is able to generate marketing images for any product using stable diffusion, (beta)
Example, capture this car toy & prompt “a photo of this car driving a scenic mountain road”
Try it by posting a photo and a prompt in comment & I will send you generated images back
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Users often struggle to create the perfect unique prompt for their photos, whether it's cars, perfume, or wine bottles. Manual prompts or generic prompts isn't enough
We just launched suggested scenes powered by GPT-4 making Instant Backgrounds even more unique & powerful !1/4
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Segmenting effects on real life video feel surreal. Definitely a part of AR that is not explored yet. Made with
@background_app
( put the sound on)
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The PhotoRoom team has done an incredible job at making Gen AI an incredible experience.
Not only are the generated product images higher quality but they are also generated 10x faster than anyone. It’s an incredibly hard ML task and you can only do this if you own the full ML…
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PhotoRoom is finally releasing generative AI on the web after millions of images generated on mobile.
It is magic and playful 🪄. Entrepreneurs and merchants can now do in seconds what would take weeks and thousands of dollars in the past.
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🚀 Professional sellers said we'd never create realistic 3D shadows. Today, we're launching "Instant Shadows" in PhotoRoom! We worked on this one with pro photographers. Let's dive into this next-gen AI feature that's changing the game for product photography and e-commerce. 1/6
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If you are a car dealership, PhotoRoom is making your photo work 100x easier now.
#genai
#StableDiffusion2
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We launched PhotoRoom 3 years ago to become the best background remover. Last summer, we paused the company for a generative AI hackathon & now we put all of our learnings from the past months about
#generativeAI
in Instant Backgrounds, launching today on iOS, Android & Web 1/6
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I had the incredible opportunity to present
@photoroom_app
to
@tim_cook
last week. This shows how much the work of
@EliotAndres
and the rest of the team stands out in term of tech and impact.
It’s only the beginning 🚀
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9/ Today, PhotoRoom launches a new generative AI feature called Magic Studio, based on
#stablediffusion
. With Magic Studio, we democratize visual content creation. Users can create UNIQUE marketing images with just one product photo.
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It’s incredible that Generative AI model from PhotoRoom is going to generate automatically a scene with the ingredients of your product.
Start from a strawberry jam 🍓and the AI will automatically add strawberries to your photo
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Paris is one of the hot places to:
- build magical AI
- build amazing consumer products
- run into VCs from sandhill road
It takes 10 years to build an ecosystem and amazing people like
@an21m
@Xavier75
@2lr
@loic
@roxannevarza
@katborlongan
but the result is amazing
Lil' personal life update:
🇫🇷 I'm moving to Paris – for one year – starting in September! 🇫🇷
I'll be working from
@an21m
's
@amoamoamo
office (one of my fav crews), and living in the 6th.
Anyone want to hang? Who should I meet while I'm there?!
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People underestimate how much better PhotoRoom is at removing background.
It’s not a solved problem, especially if you want to process thousands of images or chain AI tools
Here is an example with the original image, photoroom result and the two best competitors
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France is getting one of the most competitive stock options law in the world. This will only amplify the current move of tech people to Paris
It’s amazing to have a government that understands that the future of the tech ecosystem is based on current early employees having…
👉Du changement du côté des BSPCE👈
➡️Les start-up pourront pratiquer une double découte (jusque -90%)
➡️Une décote d'illiquidité (déjà en vigueur) + une décote liée aux différentiels de droits d'actions
➡️Des décotes déjà pratiquées aux 🇺🇸 et au 🇬🇧
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Took us 10 month to get to 10 million users
🚀🚀🚀
Boom…
10 million users on Android…
Less than a year after launch
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What do three of the most successful consumer launches of 2023 have in common? 💜🔥
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Now that you can write custom prompts in PhotoRoom, you can unleash your creativity.
A fun application, our segment anything approach to just keep the heads and ask for a formula 1 drivers.
Excited to see your prompts
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@addyosmani
Hello
@addyosmani
, you should try Background . It uses machine learning to remove the background and much more & works also on animals and vehicles (not only humans)
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A little comparison of PhotoRoom background removal with best competition. I put the original image so people can try it too 🤯🤯
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Crazy stuff you can do with the latest version of PhotoRoom.
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How many startups got to $1 million monthly revenue with less than 10 people? 🔥🔥🔥
Hey 👋
We reached $1M revenue per month, and we’d like to go 10x 🥳
We’re hiring for the following positions:
- Head of Growth
- Product Manager
- iOS dev
- Android dev
- Full-stack dev
- SRE / DevOps
- Video Engine Engineer
Thanks for RT and likes❤️
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Today is a big day for
@photoroom_app
, we are now removing more than 1 million backgrounds every day and launching PhotoRoom API.
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AI generated backgrounds and shadows are 🔥. Made with PhotoRoom ❤️
Before/After
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The AI Act is going to slow down AI innovation in Europe making it easier for tech giants and startup outside the continent to innovate and deliver value to the society. The large benefits of AI to the society and small businesses will be first delivered outside of the Europe and…
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We are cutting the price of Photoroom API by 90% to $0.02/image.
Companies like
@wbpictures
,
@netflix
,
@AudiOfficial
,
@woltapp
@RepublicLabelRP
build with Photoroom tech and we want to make this even more accessible!
In the early days, many people initially thought Photoroom…
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Startups are roller coaster 🎢. Today is a very high for
@photoroom_app
. In the last 24h
- best editors’ badge on the
@AppStore
- massive featuring this 4 cards brick roll
- fastest growing product of the year by
@Amplitude_HQ
- reached 2021 yearly subs goal one month earlier
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PhotoRoom is hiring for many positions if you’re looking for a lean and fast growing company
You’ll have a big impact for hundreds of million of entrepreneurs in the world🔥
So
@photoroom_app
scaled to $50M in ARR in just 3 years.
They scaled to $20M in ARR with just $2M invested.
Question: is PhotoRoom the most capital-efficient
@ycombinator
company?
@paulg
@garrytan
?
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The launch of our
@photoroom_app
foundation model, trained from scratch, was also the opportunity to take some photos of the new Photoroom office.
It’s right in the center of Paris, in this new AI area in Le Marais with
@nabla_ai
@dust4ai
@huggingface
.
@BeReal_App
is also in the…
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Reposition object in your photo using PhotoRoom
There was a demo of a similar feature today at
#googleio
It's been available on PhotoRoom if you want to try it on iOS, Android or web
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Big day for PhotoRoom: we are launching on Android & closed a seed round with the best investors in Machine Learning and Mobile Subscriptions
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Yesterday, I had the opportunity to participate in a fireside chat with
@collision
and
@patrickc
at Stripe all hands.
I did a demo of PhotoRoom Gen AI, very similar to the one below, and we chatted about PhotoRoom and the current state of Gen AI.
I find it amazing that they…
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When you finally fill this last pixel. ⭐️⭐️⭐️⭐️⭐️
28k ratings
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Last week, Facebook released a foundational segmentation model, segment anything model (SAM). I received many messages asking if it was a threat to PhotoRoom.
It's an important step. Segmentation based on image + text input is a multi-modal open-source model. Ability to…
People underestimate how much better PhotoRoom is at removing background.
It’s not a solved problem, especially if you want to process thousands of images or chain AI tools
Here is an example with the original image, photoroom result and the two best competitors
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Big day for PhotoRoom as we are now 5 full-time in the team.
First non-French speaker, so we switch all oral communication to English. It was already the case for written communication.
Really happy we can do that early as only 2% of our customers are in France.
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PhotoRoom and a lot of startup wouldn’t be here without open source. It moves science and technology faster.
It is ok not to open source everything. The best AI consumers products today are not open source. PhotoRoom is not open source, we do contribute and are planning to do a…
"Meta is owned by shareholders. OpenAI is owned by a non-profit. Which would you have more confidence in? Getting your technology from a non-profit or a for profit company that is entirely controlled by one human being" -- Brad Smith, Microsoft
... absolutely ridiculous
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🔥🔥🔥
Congrats
@photoroom_app
on the $43M Series B!
Photoroom (YC S20) is now the world's
#1
AI photo-editing app, processing over 5B images a year. They're also launching their own foundational model, capable of generating images in seconds.
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Start-up life:
You ship a nice looking product but , under-the-hood,...
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PhotoRoom has been growing like crazy in the past months leading the generative AI wave, so we were looking for a solid partner to deliver Gen AI to tens of millions of small businesses. From your local start-ups to giants like Warner Bros, Whatnot, Selency, Zomato, and Wolt,…
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You have to try PhotoRoom generative backgrounds with your app icon. It makes them look so beautiful and realistic. It looks like an Apple award
#stablediffusion
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In good company!
PhotoRoom is now a Top 10 US Photo App!
Youngest company, lowest $ funding, 3rd highest rating and only EU HQ of the 10:
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There is a big opportunity for Europe not to promote regulatory capture
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I love PhotoRoom monthly on-sites. Nothing was AI generated in this photo
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Please give me the confidence of a guy who created an app that removes background, calls it PhotoRoom and argues he didn’t copy our icon
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🔥🔥🔥
@photoroom_app
is the
#1
GenAI photo product in traffic in the world 🌎 (
#6
if you count text and photo)
Generative AI has spawned thousands of new products.
But outside of ChatGPT, what are everyday consumers using? What's growing, and what has flattened?
We crunched the numbers to find the top 50 consumer web products by monthly visits - here's our learnings ⬇️
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Friends create with friends, this is the best way to build memories together.
@amoamoamo
built a product celebrating deep friendship, I feel deep emotion when in the app, far from the latest meaningless viral trend to capture eye balls.
The Amo team is amazing and close friends…
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Super excited and proud that
@photoroom_app
is in the Forbes list of the top 50 AI companies. Congrats to all the other amazing companies which are also good friends.
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AI companies are all about love
I can confirm, so happy and lucky to build
@photoroom_app
with
@EliotAndres
and the rest of the team
💜💜💜
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.
@zenlyapp
managed to pull an onboarding screen where don’t need to type a single letter:
-name: guessed from iPhone name ✅
-birth date: numbers ✅
-phone # : suggestion from iOS ✅
-code: suggested by text ✅
Sounds easy but it’s the first time in 10y of making iOS app I see it
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"PhotoRoom shattered all expectations by seamlessly integrating user photos into captivating Barbie movie posters. Its unparalleled ease of use became the catalyst, propelling the Barbie Selfie Generator into the digital spotlight and captivating audiences worldwide," said…
Press Release: PhotoRoom (
@photoroom_app
) and Warner Bros. Join Forces to Create Viral Barbie Selfie Generator Using Cutting-Edge AI Technology.
Press Release link on the following tweet.
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My wife is now a French citizen ❤️🇫🇷! You can say all you want but France delivers on being the most romantic country, giving you citizenship on Valentine’s day
Celebrating with
@PierreHerme
Ispahan, the best cake and champagne
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PhotoRoom has an unfair advantage to power AI commerce photography. It is having its HQ in Paris.
@paulg
has a great essay about cities and ambitions. Paris’ message is about style. Where do you find style and beauty? In arts and in maths. Paris is the city of photos, art and…
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Paris is the center of the AI community this week 🤗
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I am looking for a new Chief of Staff for Photoroom. Someone who can drive clear communication, totally at ease with data, and get things done with limited resources. No problems should be too small or too big for you. The ideal candidate has both startup and consulting/VC…
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11/ We plan to double the team to 70 by next year, creating the best international team. We are remote and meet once a month in Paris. We are profitable & we hire the best in Europe, already bringing back several amazing talents from the US
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3/ The luckiest day for PhotoRoom was meeting my co-founder
@EliotAndres
. He is the best at building and shipping AI-product fast; he made me grow so much. We had 2 intros from different networks on the same day, thanks
@Brouif
,
@jean_patry
&
@Francescu
. Always take those. :-)
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I wouldn’t have bet on
#Barbie
to be my first topic to discuss on US TV 🔥🔥
"PhotoRoom shattered all expectations by seamlessly integrating user photos into captivating Barbie movie posters. Its unparalleled ease of use became the catalyst, propelling the Barbie Selfie Generator into the digital spotlight and captivating audiences worldwide," said…
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These shadows don’t exist. They were all AI generated
As Jensen Huang CEO of
@nvidia
said this week: “Every single pixel will be generated soon. Not rendered: generated”
We're launching ✨Instant Shadows✨ on
@photoroom_app
Why? Because after detouring an object, the next most tedious design task is probably creating realistic shadows. With perfect results in less than 1 sec, Instant Shadows will unlock a ton of creativity!
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PhotoRoom removes backgrounds and now we also create them with
#stablediffusion
The main issue with generative AI is that it is too slow for mass adoption. We need to take it to a few seconds. Here is how PhotoRoom team made it 25% faster with tensorRT
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Credits to
@an21m
and
@AlexisBonillo
on this one ❤️
The story of
@photoroom_app
:
💵 $50M in ARR in just 3 years.
💪🏼 $20M in ARR on just $2M invested.
🚀 100M consumer downloads.
@matthieurouif
on 20VC tomorrow. 👇
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We had an amazing winter dinner in our new office this week with the PhotoRoom team, their families, and some early supporters.
When the team is remote, it’s not always easy to have your family connect with your team. So we did what we usually do, we tried something. We had…
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A great post by
@obrien
about PhotoRoom:
"How PhotoRoom became France’s hot young GenAI thing"
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Some result you will get with generative AI on
@photoroom_app
photoroom are stunning
Here is an example of before/after
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All these shadows were AI generated in PhotoRoom.
3D rendered pixels are the past, the present is AI generated pixels.
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It’s awesome to be featured in the App Store.
It’s even better with our friends from
@mojo_video_app
😍.
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We are excited to launch our latest AI partnership campaign with
@okcupid
! This one was so much fun to build 😂.
More than half of singles want to erase their exes from their photos, so
@photoroom_app
and
@okcupid
teamed up to help singles ditch the ex and keep the selfies…
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PhotoRoom Studio will soon be available in the PhotoRoom app, if you want to try it before with email you can use this form
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It’s crazy that BeReal, a social network made in Paris:
-
#1
app/social network in the US for six months
- Written about by the NYT, the Washington Post and SNL
- copied by tiktok, snap and Facebook
And is mostly ignored by media in France.
@lemondefr
hardly wrote about it.
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This is the most documented post on background removal open source models and APIs. Super happy to see that
@photoroom
is far above competition on accuracy. If you want quality, PhotoRoom is just the best APIs.
Post:
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10/ Now, small businesses can be 10x better and 10x more creative than big corps. It's also 10x faster, so entrepreneurs focus on what they do best: chefs can cook, resellers can thrift, & artisans can build
We are live on
@ProductHunt
& would love a vote
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App of the day in the US 🚀🚀🚀
.
@photoroom_app
is app of the day in the US on cyber Monday! Time to download if you sell anything online or if you are a creative. Thanks the
@AppStore
team 😍
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I am so excited by what’s baking at Amo. There are the most talented consumer team out there, and it’s a band of friends building for true friendship.
Genuine product founders fit. ❤️
Where did our friends go??
The bike rides. The sleepovers. Your first cigarette. Gossiping about your latest crush. Being consoled when they break your heart. Discovering a new city. Re-discovering your own (at 2AM). The hungover brunches. The tears. The laughs. The love.
So…
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I hated it when we would celebrate social media milestones at GoPro but I would never have guessed we would reach 1 million followers in 4 years
Next stop 1 million subscribers
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We have a new GenAI feature in PhotoRoom you can generate an instant background based on an image.
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13/ Thanks to the team and everyone who believed and supported PhotoRoom since the beginning. Our investors
@ncsh
@balderton
@Bliautaud
@2lr
, our YC partners
@gustaf
and
@ericmigi
. Also, all our angels who are in this very small group bringing value on top of money.
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So proud today! 🔥
We are incredibly proud to have been selected by the experts from the
@AppStore
in a very small group of 8 apps: the ONES TO WATCH 🔥🙏
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A nice present from the
@AppStore
team. Guess which are the four recommended apps for the holidays 😍.
@DisneyPlus
,
@PrimeVideo
, bereal,
@photoroom_app
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1/ It all started with my frustration as a PM at GoPro. Without any designer, I felt powerless to generate marketing creatives for our app. I knew exactly the story I wanted to tell, but nothing would come out great in pixels.
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