Chairman/founder,
@zynga
. Partner/Reinvent Capital. Passionate product maker, biker, surfer. Father of two amazing girls, one cute boy and one new baby boy!
Tomorrow, Zynga shuts down FarmVille on Facebook after 11 years. I wanted to share the story of how we created it and why it has played such an important role in the evolution of gaming. 1/x
I’m excited that Zynga today announced a plan to merge with Take-Two. This has been an amazing 15 year journey. I'd like to share thoughts as I reflect, and why I remain so bullish on gaming. 1/x
My favorite Tony Hsieh memory was watching him beat us all breezily in poker and then give our money to the dealers and servers as tips. I will miss his quiet smiling confidence.
Play 2 earn and play 2 win is next evolution of freemium.
Player owned and directed economies could change games and other industries forever. Cant wait!
In Q1 2019, 39% of Stripe's hiring was outside Bay Area and Seattle. Last quarter, it was 74%. I think the rate at which tech industry is going global is still under-appreciated, and that this will be a big tailwind for the world over the next decade.
BREAKING: Hamas just fired thousands of rockets at Israeli civilians. This wont be NYT headline tomorrow. How would we respond if Mexican drug cartel fired rockets into Texas daily?
The real innovation of FarmVille was in making games accessible to busy adults, giving them a place to invest and express themselves and be seen by people in their lives as creative. People thought of FarmVille as a sort of Etch-a-Sketch. 2/x
@MattHaneySF
@jonoringer
Im happy to talk and share ideas but its not clear you and sf want tech any more. It appears to now be the least welcoming city. Theres no way i would house another startup in sf.
It was the first game at scale that leveraged big data, and almost everything inside the game was tested and optimized. FarmVille became a training ground for a generation of entrepreneurs and product managers. 3/x
Speaking the truth about prop C which i called out at the time as the dumbest move a city has ever voted for. Zynga sold its building and then left SF completely during the pandemic like many other tech companies. Our CEO was a 5th generation SF native and said forget this.
Doom Loop
Covid didn’t catalyze San Francisco’s doom loop, San Francisco voted for it.
Checking in on Prop C(atastrophe). Tuesday, the San Francisco Chronicle produced two remarkable stories concerning Salesforce founder Marc Benioff. First, the Chronicle reported, due to San…
Props to
@Jason
@chamath
@DavidSacks
and
@friedberg
.
Your ‘all in’ podcast is bold, ballsy and entertaining…kind of larry david meets silicon valley (with multiple larrys)!
cancelling my nytimes too. they say 250 israelis killed. more at the concert alone. they dont show any morality lense or even report all the facts. 750 dead so far.
Just canceled my
@nytimes
subscription. Shockingly biased coverage on the front page right now. All photos of damage or injury are Palestinian, and photos representing Israel are of tanks, the iron dome, and people hiding safely.
Zero mention of the kidnapping, rape, and murder…
this professor should be charged with a hate crime and barred from teaching.
its not ever ok to tell a Jew or Palestinian or Muslim or Woman to go stand in the corner in shame and punishment for any reason. not fucking ever.
I was waiting to post this until it was confirmed by multiple sources I trust (that are
@Stanford
)
Just read this. Hopefully widely reported on tomorrow
These are 1930s vibes
how is it possible that Stanford has only suspended this teacher and not fired him? if he had told any other minority group to go stand in the corner, he’d be fired and denounced instantly.
the only group the woke left wont stand up for are Jews and Israelis are even worse.
Is anyone else bothered that politicians can spam our phones while its a federal crime for anyone else?
Remind me why this isnt clear corruption? Why do they live by diff rules?
These idiots on the BOS do not represent SF. First, theres no reason for SF to pass resolutions about Israel. Second this is deeply anti Semitic as it fails to mention Hamas terrorism, Israel’s right to defend itself and the fact that Hamas violated the cease fire on Oct 7.
FarmVille demonstrated that a game could be a living, always-on service that could deliver daily surprise and delight, similar to a favorite TV series. Games could also connect groups of people and bring them closer together. 14/x
Im embarrassed to be an alumn of Penn and Harvard but hopeful they will fire their presidents and afford all students equal protection and inclusion. DEI is being proven as bs selective concept to be interpreted by the left as they choose.
this is just fucking insane. these people are so clueless yet we all know the dangers of ignoring them. theyre cheering that *hipsters* were caught in the desert. wtf. wtf. wtf.
In 2008, Happy Farm reached 20+ million daily active users, setting off a wave of competition from game developers, and numerous farming games began to hit the market. 4/x.
FarmVille sparked a new category of “invest-and-express” games, where players could invest time and express themselves to friends and family. Busy adults, especially women, saw that games could have a valuable place in their lives and offer you more than empty calories. 13/x
My advice for
@elon
@jason
to monetize and grow twitter is stick to Proven, Better, New framework and dont waste any time on new ideas until youve exhausted all proven. Wechatof the West has already failed many times. At least study why first.
In May 2009, we acquired MyMiniLife, and pivoted its four brilliant engineers (Amitt Mahajan, Joel Poloney, Luke Rajlich, and Sizhao Zao Yang) to a farm game. Mark Skaggs, a longtime RTS game exec producer who was running Mafia Wars, lead the team along with David Gray 6/x
Facebook had just opened the feed to app developers, and Zuck asked me to send him all the content we had, saying FB would filter out what it didn’t want to show. FarmVille became the first major game to leverage the news feed as an extension of the core game. 11/x
On February 6, 2009, FarmTown reached 1 million DAU on Facebook. Farm Town combined the moving maps from MyFarm with avatars in Zynga’s YoVille. I wrote the date on the wall, and said we need to count the days until we are in the market with our own game. 5/x
I showed our iPhone Zynga Poker game to Steve Jobs, and pitched him on allowing in app purchase. He loved the game but said IAPs were a “stupid idea.” (He did get pretty much everything else right :) 8/x
I started Zynga in Jan ‘07 to build a social poker game for Facebook (which had 15m users). We put real people around a table to play with real friends. We launched five months later; it quickly ballooned into the world’s largest free poker game. 2/x
We had learned the importance of Facebook profile pictures from Zynga Poker. Players wanted to see their friends and do things together. We were also inspired by the friend bar in Playfish’s Restaurant City. 8/x
@heif
Good question. In freemium 3% of players underwrite content for all. Games like Axie may just be sharing more.
Right now a game dev pays $.30 to apple and $.30-70 to FB. Eventually they hope to keep $.30. What if $.70 went to players?
We built Zynga on many principles: Invest & Express. Forever Franchises. Proven, Better, New. Surprise & Delight. Innovate on social game mechanics. Grow through D365 retention not virality. Be a CEO. Treat engineering days like gold. 9/x
The team engineered a nice feeling core loop of plow/plant/harvest and allowed players to visit and like each other’s farm designs. (We promoted some of our favorite designs in the game). 10/x
sunday intellectual honesty.
the NYC Dem Socialists are actually rallying today to support the Palestinians right to *resist*. it doesnt matter what you think of Israel. the DSA is saying any atrocity is ok if its resistance. any org that normalizes intentional mass murder is…
@MattHaneySF
@jonoringer
But this study shows 35 pct loss in tech jobs. Your slides presented a different story which made no sense based on what were all seeing.
This captures the deep hypocrisy in the DEI debate. Actually defending Claudine Gay and saying for white men failure is celebrated, that plagiarism was acceptable failure for the president of Harvard.
The team sat in an alcove by my office. I met w/ them daily and focused on building the next evolution of social farm simulation. We kept it simple: better crop art, math, and remove the stranger-danger marketplace. We also found subtle ways to make it easier to play. 9/x
@TEDchris
id point out that the majority of Palestinians elected Hamas who has a stated mission of genocide.
the bigger moral question is why we as Americans hold Israel to a different standard. our response to 9/11 was beyond anything we will see or condone from Israel. Both blatant…
@Jason
@SamHarrisOrg
@elonmusk
Do you guys have a policy or you just decide case by case who is too evil? Why is Trump yes and Alex jones no? Is this about taste or popularity?
Props!
It makes sense to move startups to miami before you get too big.
Kudos to
@FrancisSuarez
for being the only big city mayor to welcome tech and growth!
Letter invites
@chesaboudin
and
@DavidSacks
to a conversation on the topic of Crime and Criminal Justice. You can pledge a donation to this campaign to help make the conversation happen. Proceeds go to charity if Chesa and David accept the invitation
Bravo
@pmarca
!! Fuck yes to every point. Thanks for putting into beautiful words what we all feel.
Our purpose is to create these Internet Treasures. Products people cant remember life before or imagine life without.
I started playing social games as a kid (favs were Charades, Trivial Pursuit, Scrabble, Poker) My sisters were even more competitive than me, which gave me a strong sense that digital games should be designed for everyone–not just 25 y/o guys. 4/x
The key was to make games accessible and social. I thought my mom and sisters would love the guilds in WoW, but knew they would never endure the time and complexity. Games were more fun to play w/ friends and family, but hard to get them in the same place/time 5/x.
Bing Gordon has predicted that there will be at least 5 game cos in the West w/ mkt caps > $100 billion. In my view, Zynga & Take-Two creates a company w/ the scale to be one of those leaders. 11/x
Despite the chron and examiner calling this a republican conspiracy the actual citizens of sf have said no to a far left DA who chose social experiments over safety and accountability.
We’re seeing games expand in every direction from hyper casual to entire persistent worlds. I believe this company will have the franchises & scale to lead in every category. 12/x
This is the one speach everyone must hear. Anti zionism is the new mutation of anti semitism. Its a virus that threatens everyone not just its first victims, the jews.
Never Again - is right NOW.
What I said at the UN - about current lethal strain of ever-mutating
#antisemitism
- that fuelled genocidal atrocities perpetrated by Hamas on 10/7, & responses that deny/justify/support/attack Jews around the world in their wake.
Silence is…
@paddycosgrave
its disappointing that you paint moral equivalence between Hamas, a terrorist org and Israel. Hamas is not fighting for freedom, only for destruction.
Jony Ive: “Ideas are always fragile”
“Ideas—by definition—are always fragile. If they were resolved, they wouldn’t be ideas. They would be products that were ready to ship.”
The legendary Apple designer continues:
“I’ve come to learn that you have to make an extraordinary…