James Mulvey
@jamesmulvey
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Fun loving brunette. Head of Content @ Motion (Creative Analytics). Helping the best growth teams in DTC find an edge with creative strategy. 🏴☠️
British Columbia, Canada
Joined January 2010
🔮If you can shape what people buy, you can influence the world around them. That's why commerce operators are culture-makers. The most powerful people in a capitalist society are those who shape the objects of our desire. Influence them? And you've influenced the world.
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Different is always better
My agency ( https://t.co/K4gQG01iGX) did the design for Zohran’s campaign. While I wish I played a part, it was all the masterful work of my partners, Aneesh and Phil. Having worked with these 2 for close to a decade, it’s no surprise they created what many consider (the most?)
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why is an LLM procrastinating? 😂 getting more human every day. No, send it now, robot man.
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Motivation is a LIE And this one is special. MAËLYS will hit $150M+ in 2025. Until now, co-founder & CMO Yariv Citron has stayed quiet. Today’s @9operators Titans … BREAKS THE SILENCE Please join me in welcoming @CitronYariv 🥳 Most inspiring episode we’ve done. Not
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career tip for designers: share new work on LinkedIn. Just a simple post with new work you did. very few designers do this and makes it hard to evaluate you. no need to be shy probably obvious, but currently looking to hire a designer on my team
jobs.gem.com
Motion Careers
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This Doc will help you make 10x more ads & maximize ad spend for BFCM It’s literally a cheat code. You’ll get: - 200 Best Performing Ads, Ready to Swipe - Insider Secrets to Maximize Ad Spend - AI Mega Prompts, Sora 2 Workflows, Image-to-Figma Hacks, and much more.
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More assets ≠ better performance And Matt Duckor from @hexclad just proved it. His team increased Mother's Day sale conversions by 23%? Here's how: They created a unified creative experience across EVERY touchpoint with brand-adjacent visuals and messaging. Whether
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Meta's AI is actually steering me away from and hating all things AI. Simply put, Meta has destroyed my confidence in AI. Meanwhile tools like ChatGPT / Gemini and what tools like Motion and others are using them for are making me bullish. It's a weird middle ground I have.
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Thanks to @ChrisLangSocial for snapping these shots at the Foxwell event in Portland. And thanks to all the speakers who shared what's working at their brands and ad accounts with complete generosity, zero ego. The DTC community is such a special place filled with people who
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Still juiced from the awesome Foxwell Founders meetup here in beautiful Portland, OR last week at @SkamaniaLodge. Thanks to @andrewfoxwell, @GracieFoxwell, @ShaneCicero, @courtfritts and their team for another stellar event. The people they bring together are really top-notch,
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Great event with the Foxwell Founders community. Portland is so pretty. Gotta come back for a vacation.
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Headed to Portland for the Foxwell Community event. ✅passport ✅ suitcase full of creative strategist hats
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I'm going to The 2025 Creative Strategy Summit! Hosted by @motionapp_ Wanna come? Get your free ticket here:
motionapp.com
The Creative Strategy Summit brings together industry leading experts and the top e-commerce brands to share tactics for improving creative performance.
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I am now officially redpilled on the impact creative can have in an ad account. It took me far too long. Here's my take on the debate of volume versus "quality": 1. Both are extremely important, but you need quality volume. 2. You're likely underestimating the amount of volume
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Awesome week in Toronto for some coworking, team dinners, and ad filming.
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I've got great news for Social Media Pros: You can build an entire Social Media Strategy with just 5 questions. Seriously! Take a look ⬇️
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