Glad TikTok finally wised-up and changed their conversion event to a "Purchase", to align with EVERY OTHER PLATFORM. I get they tried to have one event for actual purchases (CompletePayment) and a separate one if you're ordering but not paying (PlaceAnOrder) - but that always

It REALLY pisses me off when people in the industry use scare tactics (usually not rooted in truth/reality) to try to get people to buy from them. There were numerous inflammatory posts about iOS 26 - how it was going to strip click IDs (like Meta's fbc/fbclid), how prospecting

Still juiced from the awesome Foxwell Founders meetup here in beautiful Portland, OR last week at @SkamaniaLodge. Thanks to @andrewfoxwell, @GracieFoxwell, @ShaneCicero, @courtfritts and their team for another stellar event. The people they bring together are really top-notch,

Shohei Ohtani might have just played the single best game in the history of baseball. Absolutely bananas.

Ok which one of you did this

Did you know that your Meta EMQ scores decrease as the % of your events from paid Meta Ads goes down? Let me explain. Let's say you're a new brand with limited market awareness, and early on, all of your sales come from Meta Ads. Because almost all of your Purchase events have

Just got another, shitty X cold outreach message...but it said I had "aura" so it stayed in my inbox 1.5 seconds longer than the other ones do :)

You might have seen a couple other posts from me about Meta's "FBC" parameter - because it's important! The TL;DR - it's the click ID Meta appends to URLs on outbound Ad traffic, which to Meta says "this user clicked this ad at this time". That makes it the #1 most valuable

Tale as old as time - new iOS version comes out with new "privacy" controls, industry panics, lots of fear mongering ensues. I've seen a lot of posts about how iOS 26 is going to destroy your tracking - so let's do a little "fact vs. fiction" (based on both our own testing and

Google has rolled out its Google Tag Gateway - you may have seen it recommended if you look at your Google Tag diagnostics. What is it, and do you need it? Google Tag Gateway is a way to load your Google Tag and assets from an owned, 1st party domain (think

A lot of advertisers get really hung up on Meta's EMQ scores. Don't get me wrong - they're important - since they're a measure of Meta's ability to match actions/events on your website to user profiles in their system, driving optimization. But don't obsess on the wrong things

ESPN Sources: Cowboys are trading three-time All-Pro LB Micah Packers to the Green Bay Packers. Parsons and the Packers already have reached agreement on a four-year, $188 million contract. @DavidMulugheta of @Athletesfirst had a hand in the trade and ultimately negotiating the

This is a final PSA that **TOMORROW** - Shopify moves everyone over to checkout extensibility, whether you're ready or not. YOUR TRACKING MIGHT BREAK. If you're a brand or agency and tomorrow all of a sudden you have a drop-off in conversion tracking, this is probably why.

ThumbstopLive | Anže Markovič & Brett Fish | Aug 27

If I know any DTC sneaker heads - there will be discussion! 😂

Come hang out with @evanmklee and I on Wednesday - we'll definitely talk hoops and sneakers, and maybe some digital ads tracking/technical goodness :). Honored to join the list of absolute HITTERS as a guest on the show!

For those dealing with Meta H&W categorization and data restrictions and looking for help, I'd be the first to tell you that many of the SaaS data tools/platforms have solutions that function similarly to ours that can help. HOWEVER - Daniel's point below about not wanting to

I really don’t understand how airplane wi-fi works…. I’m on the full/paid wi-fi, and can barely get emails and web pages to load, but the guy next to me is streaming a movie in HD for free, no problem 🤷‍♂️