Chris Lang
@ChrisLangSocial
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Share Your Story | Top 1% Shopify 🏁
New Mexico
Joined May 2011
I’ve built brands from the farmers market to Shopify’s top 1%. Sold out jars, launched new lines, managed millions in ad spend. Not because I had the best product.But because I focused on the story. Most “creatives” get lost in the software. Shopify, Sendlane, ChatGPT, Adobe,
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your biggest unlock.
The BIGGEST mistake consumer brands make is not keeping the product pipeline full. Product is ~95% of a brand's success but what percentage of revenue did you spend on product dev last year? 🤔😡. Product fixes seasonality issues.Product fixes CAC.Product fixes TAM.
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RT @RecaptureCart: Amazing product, even better person @ChrisLangSocial . Thank you for the gift! Incredibly kind gesture. Me and @Sanjay….
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Most people know me for building brands with social. But not everyone knows my background in content creation runs deep. Our team created content for DaVinci Resolve, the #1 editing software in Hollywood, trusted by Oscar-nominated films and blockbuster franchises alike. From
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Wasn’t expecting to talk about burgers, crack chile, and media empires, but here we are!. Appreciate @BrettCurry for the convo and the space to break down how we’re building Fresh Chile one story (and cheeseburger) at a time 🌶️.
Authenticity. It might be the most important element to effective advertising. 📣. Maybe you should spend more time telling better stories and worry less about the latest hack. Marketing has always been about telling great stories. Few people do that better than
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Captured the story of Leadville 100 for Hollow. 3 days on the ground →.500+ edited photos .5 films.12 reels.160 posted stories.All RAW footage included.Unlimited usage rights. IG Results (Aug 15–18):.1.3M views (+62.4%).542K reach (+27.4%).3,067 interactions (+23%).9,505 link
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If you focus on sales you can write any check you want right now. I met a Shopify subscription app company in LA & NY and asked for a demo each time - no follow up (still w/ ReCharge). I went to the dealership to buy a car for my wife - told him I would take the one we test drove.
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Yes 🏁.
Drop the 4x5 creative format and just go with 9x16, it works better and gives Meta more opportunities to find sales. Your creative teams should be making all imagery / text fit within all safety zones easily. If they can't, then there is just too much text on your ads.
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You’re burning ad dollars without organic dialed in. Most brands treat Instagram like a mood board. Or worse… a ghost town. Someone clicks your ad. They don’t buy. Where do they go next?. Your Instagram. It’s the new homepage. But instead of a warm welcome, they get crickets.
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Looking for a Shopify shipping consultant to help us optimize ShipStation, free shipping strategy, real-time rates, and pricing. Not a 3PL. We want to build smarter in-house systems. Know anyone?
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Feel like not enough talk about Whop . I’ll be opening up a sales channel here . Mostly for self education . To lean into the new wave 🌊.
Whop is now officially independent from Stripe. What this means for anybody running a business on Whop:. > Orchestration through multi-PSPs is now available (lifts your revenue by 5 - 10%). > Sellers can get paid out in nearly every country via local banks, BTC, or stablecoins
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RT @JamesonCamp: The secret code of successful people is that they just do things they don't want to do. all the time. Sorry, wish it was….
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Fresh Chile Last 365 (+56%) 🌶️.• Ad Spend: $1,812,241.• ROAS: 3.81.• MER: 26%.• Web CR: 4.96%. YTD (+80%).• Ad Spend: $1,106,464.• ROAS: 3.72.• MER: 27%.• Web CR: 4.63%. Last 30 Days (+15%).• Ad Spend: $100,093.• ROAS: 5.28.• MER: 19%.• Web CR: 4.65%. Last 7 Days
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Them: "So what do you do for a living?". Me: "You're not going to believe this. "
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So we’re going to start publishing 16:9 instead of 9:16 formats again, right?.
NEWS: META smart glasses with display INCOMING. > code-name: Hypernova .> priced $800 from expected $1300. Zucc is cooking fr fr
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“Let’s not half-step in. If we’re going to do it, let’s do it consistently and tell the story fully.” – Zach. Two hours sleep → 30+ hours of Leadville 100. 3 films, 2,500 photos, 75+ stories before the finish line. Social is stories. The win?. Community built & product.
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