HeyErika
@heyerikaws
Followers
4,478
Following
254
Media
25
Statuses
307
founder. mama. board member. general manager at adidas three stripes studios. motto: “go fast🚀, take chances🫣, hold hands 🤲🏼”
Herzogenaurach, Deutschland
Joined January 2019
Don't wanna be here?
Send us removal request.
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Suited up in
@adidas
virtual gear for tonight’s AMA with
@GordonGoner
and
@CryptoGarga
#NewProfilePic
@indigo_herz
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Grateful to be recognized by
@nftnow
for our role in being a bridge to the connoisseurs, collectors and culture. Let’s go
@indigo_herz
and
#ALTsbyadidas
#NFT100
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Ready for
#NFTParis
this weekend. Most important part is meeting the /// holders and shaping plans with fellow builders
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From the
@adidas
/// studio to the
@doodles
stoodio we go! 👟
@adidasoriginals
x
@Pharrell
x
@humanrace
x
@doodles
Limited edition
@adidas
Sambas,
@bbcicecream
skate decks,
@humanrace
skincare sets & hoodies are all possible pulls. You can redeem your physical item in The Stoodio between June 6th - June 15, 2023.
When the redemption window expires, unused redeemables will automatically burn.
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I’m in Milan. Just had a late night call with
@Gfunkera86
. Talking about his new CXO. The future is so bright it hurts my eyes. I’m so proud of the fact my friends are working with my friends. Therefore I get to work with all my friends. & no there is not an airdrop this week
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Many people explored the Virtual Gear collection but many don’t know the backstory. The room where it was incepted had
@Herb_Castillo
inside. That’s how you know it has heart, soul and community in every virtual stitch. Love u
@Herb_Castillo
&
@BoredApeYC
family
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Please call them by their name: “indigos”
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Burn baby burn 🔥 🔥 🔥
❤️🔥 Reminder for adidas "Into the Metaverse" holders to burn Phase 1 & 2 into "ALTS by adidas".
Chapter 1: Starts next week.
To be part of the whole journey, burn now.
🧨
🫴 Share it
#ALTSbyadidas
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From class clown to
@HarvardHBS
lecturer. Was a pleasure spending last 2-days with
@gmoneyNFT
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Welcome to the /// family
@fewocious
. From the moment we met you, we knew you were born a true original. And now it’s official 🔥 👟
I AM SO EXCITED TO ANNOUNCE MY FIRST COLLABORATION WITH
@ADIDASORIGINALS
👟🕺🎨
This is truly a dream come true!! 🥺❤️ I can’t wait for you to hold them and wear them!!!
Dropping June 22nd. Info at
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Been leaning back while bringing life into the world. Meet my new crew of four. It’s been a big leap to step back from global leadership, fashion & tech cycles and leading game changing projects. It’s a 180-degree perspective shift but adding in the parenthood haze I see all
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Doing it for the community from Day 1.
#ALTsbyadidas
is a love letter to every ALTernative version of you - which is why you’re an original. Proud to rep adidas /// Studio and stand with fellow creators and community supporters nominated for NFT100 by
@nftnow
🔥
@indigo_herz
The NFT100 is here 🏆
We are excited to unveil the 2nd annual NFT100, recognizing 100 influential creators & 100 community leaders for achievements over the past year in web3.
View the full list:
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Here’s how you build a global entertainment IP brand, you simply get started and build one day, one hour at a time. Bravo to
@jholguin
for leading this new era of web3 forward into pop culture ///
a groundbreaking storytelling experience from Doodles x Pharrell Williams
coming summer 2024
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Happy birthday to one of the greatest of all time
@gmoneyNFT
. Your future is so bright I can’t even open my eyes 👀 - 💙 you friend
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Things you love to see...
@indigo_herz
ALTs being RT and shared across all of Adidas' major accounts
-
@adidasoriginals
(4.2 million)
-
@adidas
(4.3 million)
-
@adidasfootball
(4 million)
#ALTsbyadidas
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AI but make it fashion…looking forward to being part of the Jury for the inaugural
#AIfashionweek
. Let’s see what the 350+ contestants from around the world can bring to the table.
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And I’ll say it again! You, YOU!, and the community hold all the power to make the next Yeezy. We at
@altsbyadidas
&
@adidas
are the stage
Remember what
@heyerikaws
said about adidas helping its member becoming the next Yeezy?
I can’t wait to see how
@MONKEEMOTO
, adidas' artist in residence, will makes the most of these opportunities.
Hence why i bought his artwork, hence why you should too
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Oh this was so fun to film with the incomparable
@isamayaffrench
and
@Leomie_Anderson
for
@decentraland
Metaverse Fashion Week and
@altsbyadidas
The competition just got real 👀
Say hello to this week's next guest judge,
@heyerikaws
, Global Vice President of
#Adidas
!
Catch
#GlowUp
, on
@bbcthree
and
@bbciplayer
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Can we put the word metaverse in the same grave as phygital yet? 🪦
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This. Wen we move FROM the financial incentive TO collecting friends, experiences, access and cool sh*t we want to co-create on top of, the more brands/artists/IP owners will want to get involved. The more it is about the transaction, the less inviting it becomes to everyone in
@ManMunkeIt
@eth_porsche
@TIMEPieces
@gucci
@10KTFshop
@indigo_herz
@heyerikaws
Just go with what you like, fren. For me, NFTs are not financial investments, but a way to get in touch with artists and like-minded people who share a common passion - in my case: art + fashion + cars + blockchain technology.
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1/ Had an amazing time at the Consensus Crypto Conference in Austin, Texas! 🏙️ I spoke on a panel about how brands are using blockchain to reach new consumers. It’s clear that
@adidas
and
@ALTSbyadidas
have a significant advantage here.
#Consensus2024
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Allowlist to get in first and get it best for
@altsbyadidas
🤌🏽🤌🏽🤌🏽
ALTS by adidas Perks 👟
We’re thrilled to announce special perks for
@altsbyadidas
holders in the upcoming
@Stepnofficial
x
@adidas
Genesis Raffle Mint!
Allowlist 📋
ALTS by adidas holders get access to the exclusive allowlist Raffle Mint with 200 STEPN x adidas Genesis
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Indigoooooooals for breakfast?
#ImpossibleisProbablyNothing
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this tracksuit is like wearing
@indigo_herz
and yes their fur feels like baby cashmere.
Probally nothing. 👀
Wassup
@indigo_herz
@adidasoriginals
@adidas
@adidasUS
?
@wiegimania
@heppwiegand
@heyPalmes
@Agn3s_eth
went all in. 🚀
#ALTSbyadidas
#NFTNYC2023
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I’ve been asked to talk about what makes a strong community. To me it can be summarized in two word - active participation. Gimme your hot takes 🔥👇🫂
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She is ALL the vibes.
@chriswahl73
and always will be a spirit animal to the
@adidas
/// studio team
Looking good Courtney! 👀
#adidas
@punkscomic
(Note- Not official Adidas art, just me having some fun putting Courtney in the Adidas PUNKS
#2
hoodie) 🤘
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Welcome ALTS! Today you get your ALTernate you - an identity that is uniquely yours & defined by your interests, passions and experiences.
#ALTSbyadidas
ALT[ER] EGO RANDOM ASSIGNMENT: TODAY 🎲🍀
📣Today at 7PM CET / 1PM EDT we will start the random allocation for all revealed ALTS so far.
The process can take up to a few hours to complete and we will notify you here once it is done. At the end of the random allocation every
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I love this. The symbolism is so perfect. Open your own originality by finding doors where it appears only walls exist.
@Gratwanderer_
👀
#6
Burn your ITM and mint into ALTS by adidas.
After the Adidas event in New York (13thApril) visits the MoMa - maybe you'll see me there on the wall
Hall 517, surreal objects
(2 stripes become the edge of the room)
#altsbyadidas
@indigo_herz
@adidasoriginals
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You look like a warm hug
Sitting there hyping up
@indigo_herz
and the adidas web3 team
@big_fish
Delivery in 24 hours and loads to learn from the recent drops
@InvsbleFriends
x
@KITH
and three stripes 🐐
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Let’s go! ///
STEPN x adidas AMA 🎙️
Join us on April 16, 9am UTC for a very special X Space!
Erika from
@altsbyadidas
and
@shitirastogi
from STEPN will discuss this groundbreaking partnership, their vision for Web3’s future, and much more!
👉
For the occasion, we
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Impossible is probably nothing. Love
@tokenproof
and thx for unlocking “Direct-to-Collector” token-gated access into the WORLD of
@adidasoriginals
and
@adidas
and
@adidasfootball
Huge day for the web3 space! For
@tokenproof
this started w/ a call in November w/
@heyerikaws
@big_fish
&
@haroldr86
about an IRL event for Basel in Miami. The vision and work the
@indigo_herz
team puts into the space 24 x 7 is unparalleled. Impossible is nothing.
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Approaching my 41st birthday (April 28), I'm filled with gratitude for the people who've shaped my journey. Your presence has been a gift. Here's to embracing the coming year with joy & manifesting our best selves together. Thank you for being part of my journey. ☀️ 🫶🏼🙂↔️🫵🏼
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A tradeable NFT too 🤫
Adidas is offering a Golden Ticket NFT that you can use for guaranteed access to one drop. 🤤
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Both. Web3 dedicated
@discord
and
@Twitter
for speed, culture credibility and relevant context. Web2 global channels for authentication and broader attention.
I’m bullish on brands using their main socials to promote their Web3 endeavours.
I’m bearish on brands having to make side accounts to promote a technology that is changing the world as we know it.
If a brand was fully in, they would try to hide it. Unless they try to build a
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Loved meeting so many community members with some traveling as far as UK, Slovenia, Tunisia, Spain, Georgia and Greece. Thanks
@PolandJim
for capturing the night
#ALTSbyadidas
#whereisindigo
Yesterday is already tomorrow 😃✌🏼
This is for my community ❤️
@indigo_herz
#intothemetaverse
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👀
Chapter 1: ALT[er] Ego starts now 🎯
🪞This is your first step on your journey towards your own ‘ALTS by adidas’ identity.
🎭 At the end of Chapter 3 you will get a unique PFP consisting of countless trait combinations with a rarity rank.
🫀 ALTS by adidas is a dynamic NFT
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🔥 🔥 🔥
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TOMORROW! Act responsibly
ALTS by adidas Event [ NYC ] - TICKET CLAIM OPENS TOMORROW 6PM CET! 🗽 (1/6)
❤️🔥 Ready for Chapter 1?
📌 Come to New York. Thursday, April 13th.
🔴
#ALTSbyadidas
holders only.
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Imagine shaping the path adidas blazes in web3. Now don’t just imagine it, apply today and join us!
🤝INTRODUCING: /// COUNCIL🤝
Your fam, your say.
You, our community have kept us strong since our inception back in December, 2021.
We are better because of you, and we want to make it official
Today, we are so happy to introduce the /// council
🧵👇(1/7)
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💡📸 action!
All this time the lab has had me peeping through my looking glass to the future. What would you want to see there? The light?
🔬Experimentation
🦾Innovation
🌀Creativity
💙Legacy of adidas to create the future
🥼For all realities
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🔥 🔥 🔥
Feels like it’s Christmas with all these gifts arriving! Thanks
@indigo_herz
!
@BoredApeYC
@gmoneyNFT
@punkscomic
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Gonna spill the 🫖
gm
@gmoneyNFT
@BoredApeYC
@punkscomic
,
Are you ready to dive Into The Metaverse?
11am EST / 5pm CET.
Be here to find out if the rumors are true…
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Held the prototypes a year ago & boy do these boots have a soul.
ALTS - get ready to explore 🧑🚀
Where originality meets extraordinary - there's a surprise to be uncovered. Starting October 4th.
What could it be? 🌌
@Moncler
@adidasoriginals
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11/ Last but not least, to our
@altsbyadidas
community: We know we were a bit quiet in the last months but you can be assured we are pushing forward to deliver you the best experience possible with the ALTS. To own an ALTS means to own your unique identity. And I can tell you the
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It was a toast to the community, a roast of phase 2 and a buuuuuurn 🔥 into ALTS by
@adidasoriginals
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Congrats
@fewocious
and the entire
@FewoWorld
team. We know how much of your heart & soul is in this collection.
FINALLY REVEALING “FEWOS”!!!! 20,000 lil guys launching in August 📸❤️ Frankensteins, Misunderstoods & Humanoids… all ready for their close-ups 🥹😭 What will you be?! Initial info here, more coming soon!
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No more velvet ropes? Only side doors.
adidas is about to revolutionise the sneaker industry with its latest Web3 move.
Not a phygital drop.
But something to solve IRL pain points.
Here’s what you need to know (in less than 3 minutes):
🧵👇
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Decos, Thrills and Amps for me. In that order. All 3 so I can alternate ALTs
#ALTSbyadidas
. What’s your combination?
ALT[er] Ego: Chance or Choice 🫀
#ALTSbyadidas
get ready to choose an ALT[er] Ego. Starting April 15, 7 pm CET. All details below and on
1. Random allocation 🎲
Your ALT[er] Ego will get allocated randomly to your ALT on May 1, 2023. Then you will be
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From the real OG himself….
People really sleeping on how big these drops from
@adidas
are for the space. Huge awareness boost for the benefits of the tech - for web3 IP in
@punkscomic
@gmoneyNFT
@BoredApeYC
- and for native tools
@tokenproof
.
All delivered from primary channels and on the CONFIRMED app 🫡
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Female founder, our leadership team is 50/50 gender split and the entire
@adidas
/// studio is 50/50 gender split.
the whole
@indigo_herz
team is amazing, but one of the coolest things to me is how many dope women they have leading the charge 👀 /// 💕
@kingstace_eth
,
@heyerikaws
,
@DigiTatiii
and the whole team are killing it
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What’s the
#1
way to support artists? Buy their art. The
@adidas
Residency program was built to platform Emerging Artists. Like NFTs it offers buyers a higher risk but also a higher potential return on investment. LFG collect and grow together!
@altsbyadidas
COLLECT YOUR
@MONKEEMOTO
&
@dearnostalgia_
OPEN EDITION NOW! 🌸🔮
🎨 You now have the chance to support our two RESIDENCY artists and secure beautiful art!
⌛️ The mint is live until September 11, 12AM CET.
Links & art below 🔻
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👀
A canister that is a reflection of one's [ALT]ernate identity. Within, a trefoil treat that alters one's traits.
🦾 The Vending Machine at Rift Valley Motel.
🟥 Starting June 27
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Peanut butter and jelly. Cargo pants and bucket hats. Crew socks and sambas. AI and web3. Name a better duo?
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ALTS Shirt is giving me NASCAR meets Slipknot meets Hiroshi Fujiwara vibes.
@NonFungiblThot
you rep it well & I'm also vibing hard for the blush color
@Admit0001
hat
My
@9dccxyz
Iteration 03 hat came while I was in NYC! 🔥🔥🔥
Thanks for all the goodies
@gmoneyNFT
I actually LOVE the light pink! 💖
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It’s better than we imagined and now Courtney is sitting in the adidas archive with other badass women troublemakers. Thx for sharing your creative vision with us at ///
@chriswahl73
A thrill seeing
@punkscomic
Courtney's leather jacket brought into the metaverse as wearable virtual gear by
@adidasoriginals
! I was involved very early on converting my original design, but they really amped it up to 11. Love the futuristic cyberpunk vibes. So cool!! 🤘😝🤘
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First biz trip of 2022. Feeling alpha for what’s dropping Friday from
@adidasoriginals
and friends 💃!!! The New Age of Originality is 🔥.
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Monday you’ll get behind the scenes of the most premium & limited drop adidas football has ever done
X SPACES INCOMING 💙🖤
Set your reminder now for our upcoming spaces, where we will talk about all things adidas x Bugatti.
With exclusive guests from
@adidasfootball
and
@bugatti
. You don’t want to miss it. ⬇️
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.
@farokh
thx for the mention today. Let’s chat soon eh? And yeah ask your neighbors to stop the renovation during podcast hours.
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Independent thinkers will always find the money. Keep connecting new dots, keep talking to people outside your field, keep asking “what if.” The money isn’t gone it’s just waiting for new thinking.
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I have been taking calls with Founders 💡, Funders 💰 and a new breed I’m gonna dub “Finders.” 🧵
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Welcome to the /// family Queen
Thanks
@indigo_herz
for my personalized pink Wallrunner wearable! 💖 I’m
#Sliving
into the metaverse with
@adidasoriginals
. I love that I can style my Bored Ape in the new Virtual Gear at . 💫
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First and never before done. Major learnings. Always growing.
Yesterday the term of the /// community council ended officially. Our first try to bring the community into our processes and decision making was not easy, but incredibly successful. 15 dedicated individuals helped us make some of the easiest and some of the most difficult
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🥹🥹🥹
I’ve been blessed to work with a lot of inspirational leaders and I am proud and humbled to count
@heyerikaws
amongst them - a superwoman capable of achieving the impossible. Learning so much every week from her.
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What’s the deal with pineapple pizza? If you’re in the
@adidasoriginals
@discord
or following
@indigo_herz
- is PP a turn off or is it an inside joke like orange has become? Please explain…
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🍍 🍕 for the Discord is en route! Let the gifs and memes flood my feed!!!!
@indigo_herz
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It’s overvalued to work with great brands. It’s undervalued to work with people who can execute excellent work that make great brands. Follow the people who make great brands and you’ll learn & do a lot.
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Not true. Berlin had early access of one shoe only. We have event exclusives, these ain’t them.
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Mom successfully listened to her first Twitter spaces & let me know she heard
@benmayorwhite
cry 😭
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What happens with fans call the shots? ⚽️ Guess we’ll find out soon. Impossible is (probably) nothing.
@indigo_herz
@adidasoriginals
adidas is excited to announce our partnership with
@WAGMIUnited
to become the official kit supplier for
@crawleytown
.
adidas supports WAGMI’s vision of creating possibilities for football fans globally to connect, create and belong through innovation.⚽
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Being “for the culture” is the highest compliment we can receive 🥺🫶🏼🤝
5/ I have deep gratitude for the
@indigo_herz
team. It takes guts to build with others & bring them up with you instead of building a walled garden.
If one thing is clear to me is that, as usual, Adidas is for the culture.
Thank you
@big_fish
@heyerikaws
@kingstace_eth
///❤️
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If you don’t burn you’ll never earn. Tell yo friends!!! 🪦 🪦 🪦
STILL OWN ONE OF THESE? ⏬
Then please make sure to burn your adidas ITM Phase 1 & 2 NFT into ALTS until September 18th. If you don't burn: No PFP & future utility. ⚠️
Details below. Burn here:
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Love to see the love
What an honor it was listening to
@heyerikaws
share her story today
@nft_paris
🇫🇷
The global impact she has made at each company in her career and continues to make with
@adidas
@adidasoriginals
is beyond inspiring 👸🏻👀
Thank you 🙏
See you in Berlin March 25th 😉
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.
@garyvee
I got covid at ur party during launch of
@adidasoriginals
Into the Metaverse x
@ArtBasel
.
@gmoneyNFT
@benmayorwhite
@Gfunkera86
can confirm. To make up for it, what if you reunited OG originals at
@Cannes_Lions
where we co-hosted an event to help others credibly join?
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🤔 all the ideas. Nice mock-up
@BanjoXNFT
Designed the adidas brand store in Shanghai a few years back.
Reckon it could do with an
@altsbyadidas
revamp 🔥
#Alts
@adidas
#metaverse
#brandexperience
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Dripping in ///
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Make me an official “bored member” of
@SpaceX
and let’s send it. Excited to be here but mostly just bored.
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When you’re yourself you’re always an original.
Humble. Trendsetter. Original.
David Beckham x
@adidasOriginals
x
@adidasUK
#1000Originals
#adidasOriginals
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Virtual land owners in city of lights
@nft_paris
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Good to see a fashion native in the
@yugalabs
ranks. Welcome builder. 🏗️👟
Well leave it to the great sources of our community to reveal great news. Glad to have Michael climb aboard!
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Hey hey beautiful one. Been expecting you 👀
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