Eric John
@ejohn1
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Leads @IAB Media Center, working with publishers, marketers and agencies providing research and insights to build brands through digital advertising.
New York, NY
Joined February 2009
Today's $70BN TV marketplace should be much bigger (once you factor in digital video $$). Hear how full-funnel CTV is unfolding @VideoNuze #Advertising Summit w/Jenna Chen @WalmartInc, Lindsay Pullins @Roku, @LanceWolder @PadSquadMedia @iab Free reg! https://t.co/NNewguzLfV
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True story from a podcaster at @iab #PodcastUpfront. “Someone comes up to me on the street. I said “do you want a selfie? They said no…I’m good. I said really? They said. Wow! You’re just as needy in person as you are on the podcast.” #authenticity @ConanOBrien @Sxmmediagroup
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Who doesn’t love food talk? “Dinner with friends” new podcast hosted by Jesse Tyler Ferguson (Sony Music) shares stories about how food brings people together. “It’s an opportunity to get to know people on a whole different level.” @sonymusic @iab @IABPodcastUpfront
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“We hear that tech will let us live forever, ..unless it kills us first.” Manoush Zomorodi, host of @NPR @TEDRadioHour announces her new show, Body Electric, pushing the envelope for how we think about (and live) with tech #IABPodcastUpfront @manoushz @iab @ginagarrubbo
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Psyched for #IABPodcastUpfront coming up this Thursday previewing latest in programming from creators including @ConanOBrien, Neil deGrasse Tyson and @KellyRipa from @Sxmmediagroup + many more Media buyers request a free pass today! https://t.co/CvsThdohdP
@neiltyson @TeamCoco
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What will the next version of converged measurement look like ? For Tal @chalozin and Jamie Power @disneyadsales it starts with tying back to what happens after seeing an ad from anywhere “that’s how we make media accountable in real time” @iab #iabnewfronts @innovid
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Excited to be moderating @CynopsisMedia's First Look '23 panel, Wed 3/15 on #Programmatic #CTV. Join me along w/Jackie Perez, @SpectrumReach, James DiGirolamo @magnite & James Burka @GroupMWorldwide for latest trends & strategies Free registration! @iab
https://t.co/UPGjP6eqYU
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Thrilled to be moderating a super panel of "FAST" minded" folks @VideoNuze #CTVPREVIEW23 virtual! Sign up to attend for free and hear latest trends w/Beth Anderson @BBC, Josh Sharma @AllenMGroup, Aneessa Steilen @VEVO, Tejas Shah @filmrisetv
@iab
https://t.co/hVySNElMHD
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“Don’t go into clean room partnerships expecting everything privacy-wise is magically taken care of.” You still have to monitor. See Tech Lab Data Clean Room Buyers Guide @iabtechlab #BuildForPrivacy @IAB
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IAB’s State of Data Report is out. @pam_zucker shares highlights. To answer the needs of brands and buyers “We need to move beyond walled gardens towards picket fences.” Interoperability is key. Be intentional, agile and interoperable. @iab #alm2023
https://t.co/oOIrlgJZ8M
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Heard at #alm2023 - How to “Citizen” from @baratunde Let’s use the tools to shift the narrative, to support our collective interests as citizens, not just consumers.” Hear hear! @iab #alm2023
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So psyched to moderate “Best Practices for Multiplatform Brand Suitability” @VideoNuze upcoming Summit (virtual) Nov. 17th. with dream team Joe Barone @GroupMWorldwide, Deva Bronson @dentsuintl Jason Lee @HorizonMedia Meg Runieri @teads @iab
https://t.co/qsN9gU9mPN
#CTVadsBSS22
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Looking forward to a great panel on current & future state of advanced television at That Big TV Conference '22 with Jamie Power @disneyadsales, Adam Gaynor, @gamutsmartmedia, Noah Levine, @WBDAdSales, Erica Myer @Simulmedia @nalevine, @asgaynor01, @iab
https://t.co/vlCH7ET2pZ
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Making good on the promise of media diversification may require customization for smaller players. It’s time for a shared framework. #AudienceConnect22 with @iab @sherylgoldstein Johanna Bauman of @PubMatic, @digitaldeva of @dentsuintl and Elijah Harris of @MAGNAGLOBAL
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Great discussion of creative testing in Audio @iab's #AudienceConnect “Know your audience and format. No matter what you’re selling, teach your listener something. Make it memorable!” Korri Kolesa @veritonic Scott Davis of @NPR & Maria Tullin of @horizonmedia and Matt Shapo @IAB
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From the @iab @IABTechLab summit fireside with @ScottGalloway “Today people spend 10 min a day figuring out what to watch. With TikTok I don’t have decide, other than flicking my finger. They just have to convince us they’re not a threat.”
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