Michael Kassan
@MKassan
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Bruno Mars and Frank Sinatra’s biggest fan. Founder of @MediaLink. All good.
New York & LA
Joined April 2009
As we binge-watch more than usual at home this weekend, I need to do some "shameless promotion." Can't say enough about @PrimeVideo ‘s #TalesFromTheLoop, premiering tmrrw. Couldn’t be prouder of my son @adamkassan for producing this artful series.
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An interesting take on @PittmanRadio’s dedicated approach to brand building and how it’s shaped the evolution of @iHeartMedia:
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#greycroftsummit @MKassan interviewing @Microsoft's Kevin Turner - talking when to move on, but I still prefer this
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A must-read for all of those intrigued by the ever-evolving #PremiumVideo industry, via @FWCouncil
Discover the true potential of #PremiumVideo with @FWCouncil's white paper full of meaningful insights:
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Our must reads this week: https://t.co/6n1CnAIawa HT @frogdesign @HarvardBiz @rebrebele @AdamMGrant @ZDNet @mkrigsman @LBDesmond @mkassan
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Join me this Fri, 9:30a at Javits Center for a @StreamConNYC Industry Summit Keynote ab the future of the ad world!
Here's what 3 of @MediaLink's clients have done to adapt their business practices to the world of online video
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Last year @nba had 25 players featured in national advertising campaigns #ForTheWin #AWXII mark Tatum @MKassan #MediaLinked
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6p: Tune in to Biz Radio Pwrd by @Wharton on @SIRIUSXM 111 to chat w @howardbh1 re: the haze we refer to as #AWXII
http://t.co/DBHcK7VaaE
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Start your day with the original media mavens: @MKassan & @WPP's Sir Martin. 9am / Times Center http://t.co/DfI4yl8j6n
#AWXII
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8:30am ET: Tune in to @Morning_Joe for an interview w @keithweed & me re: topics of interest at @advertisingweek 2015 http://t.co/M6RDhbslrV
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Kicking off @advertisingweek w industry greats: @iHeartMedia & @InterpublicIPG. Check out the convo & more on @WOR710
http://t.co/dWfNgtuBmH
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Innovation Foreplay: a chat you'd find only at #SXSW2016. Help @NeilCarty & @jonpotter6 by voting today! http://t.co/ne6IYQreom
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"Yahoo's search ad business appears to be experiencing a rebirth" @petersontee on revenue increases at @Yahoo. http://t.co/wikXfgjlwj
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Imp shift in studios recognizing value in WOM mktg. Congrats @theAmplify on success of #papertownsjourney via @CNBC
http://t.co/VEg0on5W8z
cnbc.com
To promote “Paper Towns,” 20th Century Fox is relying on good, old-fashioned word of mouth online with the help of social media super users.
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Congrats to the fiercely creative #talent announced in @AdWeek's "America's Most Inventive Talent" list—via @nudd
http://t.co/Zon2JtDMlD
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#Facebook continues to embrace video with Bumebox partnership—@iheartradio takes part with live @maxgschneider Q&A. http://t.co/C1a8SfYHbb
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Exciting news: @Marchex has partnered w/ @LightReaction to launch M-Call, a click-to-call #mobile performance product http://t.co/wRgqIGAwe6
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