Cam Houser | ๐น ๐ ๐
@cahouser
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Wildly engaging programs for orgs that support entrepreneurs w/ @actionworksco | Tweets abt video + camera presence | Prev: @UTAustin lecturer, CEO @3daystartup
Austin/Savannah
Joined February 2008
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Pinned Tweet
Twitter bios are limiting.
Here's a 60 second video that explains:
-who follows me (entrepreneurs and knowledge workers)
-what I teach (video)
-why they follow me (to grow their companies and their careers)
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Red Bull sponsors extreme athletes. Why donโt coffee companies sponsor scholars, writers, and intellectuals?
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@GGGoneMad
Iโm a big fan of the โshare the most boring thing about youโ icebreaker.
-eradicates flexing and one-upping
-guarantees some laughs (any icebreaker without laughs is weak)
-finds common ground
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Stop feeling weird on camera!
Introducing a self-paced course with practical tips and relatable stories to take you from ๐ฌ to ๐ in Zoom and on video.
The beta/v1 is live. The exercises and content will get more robust (and more $$) soon.
SO
@_buildspace
gang for the support
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๐คฏ
My project made the finals in
@_buildspace
's N&W program.
Selected out of 7,500 people!
If I win they give me $100k
I'd use that to teach more people how to make great videos and bring video skills trainings to school curriculums
Links to vote in next tweet ๐
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@LukasBrausch
@_brohrer_
This has such a mythical quality to it. Ancient beings from ages before brought a mystical object that no one knows what it is anymore, other than a source of mystery and some unknowable power
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My project during
@_buildspace
's
@_nightsweekends
S3 is a self-paced course that's a journey through the soul and the camera lens.
On the other side of that journey you're a smooth-talking, beautifully lit, charisma machine.
#erevald
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Some big news:
1. After 7 cohorts, I'm pausing Minimum Viable Video and
2. I'm looking for opportunities
Read on for the story and a gentle ask for help with the next step...
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If you create value, youโre an inventor
If you capture value, youโre a businessperson
If you do both, youโre an entrepreneur
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In the United States, the best tacos are in Texas. Not California.
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Announcement: Iโve left
@3DayStartup
and started my next venture. More details when the time is right. At a high level itโs about helping turn ideas into action through entrepreneurial mindset and AI. 3DS fam, love all yโall forever
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Do you ever see people on Youtube and Linkedin talking on camera like it's no big deal?
For most of us, it's a big deal.
How do you change this?
@julia_saxena
and I made a 14-day camera confidence challenge ๐
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Startup idea: Twitch but for knowledge workers. I want to watch copywriters writing copy, designers designing products, sales people on sales calls
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We're entering a golden era of entrepreneurship education.
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Taking a cohort based course is the easiest way to make high quality friends on the internet
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More and more, how you show up on videoโwhether it's Zoom, Youtube, or Linkedinโdetermines if...
-your projects are greenlit
-the hiring manager calls you back
-the decision maker says yes
What you wear can help or hinder you.
I made a ๐งต: Do's and Don'ts of On-Camera Attire
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A lot of you keep asking about the cat
It's simple
I make videos that I include when I send off
-proposals
-outreach
-marketing materials
When the cat is in the video, the success rate goes way up
Pinky is not a cat
She's a secret weapon
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.
@3daystartup
fam: Big changes afoot! After leading 3DS for ten years, I'm passing the torch to
@AlexisJTaylor
. She's taking over as CEO and I'm staying on as Founder/Chief Innovation Officer. Couldn't be more excited for the future
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Never underestimate the value of one person telling you your idea doesnโt suck
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The people who say an online workshop could never be better than an in-person workshop sound a lot like the people who said:
-I could never date someone I met online
-I could never get used to reading on a screen
-I could never use a phone without a physical keyboard
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The best way to express appreciation or gratitude for someone in a large (10+ people) Zoom session is a gratitude attack. Whatโs a gratitude attack? A thread...
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Going viral is a distraction.
Personalized videosโshort videos created for one person sent through DMs and emailsโhave opened far more doors than my highest viewed stuff.
Learn how to do it here: The Ultimate Guide to Personalized Video
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There is a non-zero chance I'll be on NPR tomorrow to talk about Minimum Viable Video๐ค
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Tweaking the setup so everything is ready to rock for the first day of Minimum Viable Video tomorrow.
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Austinโs gravitational pull brought longtime internet friend/marketing GOAT
@amandanat
to town last night
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Iโve started four companies.
Some of my closest friends canโt even name the first two. These are projects I spent enormous amounts of time, energy, and willpower on.
Is the takeaway that I have bad friends? Nope.
The takeaway is that nobody remembers your failures.
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Oh snap your boy is on to round 2!!!!!
Thanks everybody for your support
Kinda freakin out rn
@_buildspace
๐๐๐๐
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Work from home during the great Texas snowstorm
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My assistant is underperforming.
We're having a meeting to try to get her back on track.
It's not going well. She is not a good listener.
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Nothing to see here, just five people in Austin connected to each other through a random guy in Singapore named
@visakanv
Visaconf 1.0 attendees:
@shrutesnladders
@mattwensing
@hollygfirestone
, thanks to
@temujin9
for organizing
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One thing I will never get tired of is people trying on different versions of themselves here
Experimenting with new careers, work, interests
Some people look down on this. To them, itโs flailing
Theyโre wrong. Experimentation is how you find what works
You love to see it
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Meeting internet friends is a joy
Montreal is incredible, much thanks to
@AlexandraAllen_
for showing me around
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This is the only marketing I'm gonna do for my course next time around.
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As a founder, Iโve pitched three billionaires.
Iโm 2 for 3.
As for the one that got away, I drank a $45 glass of bourbon on his tab, so I still came out of the deal aight
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A framework I'm building to teach audience building for creators...
Phase 1: Crickets
Sharing your ideas to the world...and the world responds w/ the sound of crickets. Finding out nobody cares is what first-time creators encounter. Embrace it! You can experiment w/ low stakes
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Is there such a thing as a โwriting diagnoserโ?
Someone who spends 30-60 min reading your stuff, assesses your writing patterns, and tells u where you need to improve + how to do it?
Editors operate at the level of the piece. Wondering about feedback at the level of the writer
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How to make ChatGPT sound human: Flesch Scores
ChatGPT defaults towards a super-cringey, buzzword-bingo writing style. One method to get GPT to tone it down is to ask it to write at the appropriate Flesch score.
The Flesch Reading Ease test measures the readability of a text.
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Underemphasized benefit of zoom: you never have to try to remember anyoneโs name ever again
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The Building a Second Brain and Write of Passage Studentโs Guide to Making Video
Cc
@fortelabs
@david_perell
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Haters: do not come at me in 2021 unless you're prepared for this
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Iโm all for automation and systems but you need to know how to do stuff like this too
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I almost won $100k a couple of weeks ago in
@_buildspace
's Nights & Weekends program
The story of the $ is in an epic blog post linked at the end; this thread captures thoughts on the program
TL;DR: If u want to bring an idea into the world, do this programโฆw/ a few caveats
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@primalpoly
The monetary of value of most ideas is a pittance. Execution is where the magic is.
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Launching on Product Hunt? ๐
Stand out and attract more upvotes and users with a video on your Product Hunt launch page.
@Julia_saxena
and I made a free Notion guide to show you step by step how to create compelling videos.
All you need is your computer, a webcam and
@loom
๐
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Just me having a party in Zoom with a bunch of peopleโs bots
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20 people are in the first cohort of Minimum Viable Video. The kickoff session yesterday was magical. I've never been more pumped about helping a group of people succeed.
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Me and my sales associate taking a late night meeting to pitch the largest startup accelerator in Korea
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First Write of Passage mentor session was incredible.
Vibe was strong. This energy is going to produce some seriously badass output
I forgot to take a picture during so hereโs what the prep looked like
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@EdLatimore
@jennykim
People will rarely tell you they donโt respect you so you have to glean it from their actions
This is one of the simplest tells to reveal if someone doesnโt respect you
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Americans say โkill two birds with one stoneโ
Brits say โfeed two birds with one sconeโ
Discuss.
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Graduation day for cohort 3 of Minimum Viable Video ๐งโ๐ ๐งโ๐ ๐งโ๐ ๐งโ๐ ๐งโ๐ ๐งโ๐ ๐งโ๐ ๐งโ๐ ๐งโ๐
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โWomen first, prosperity for allโ is the theme for
#GES2017
. Shoutout to my partner in crime
@AlexisJTaylor
, the
@3DayStartup
community, student entrepreneurs worldwide,
@StateDept
,
@NITIAayog
,
@CapitalFactory
&
@austintexasgov
This is what 45 and 35 hours of travel looks like:
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Power, internet, and heat are back on! Blessed are the tecate and chicharrones that nourished and sustained us during this difficult time
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In just over 24 hours, 16 people are going to show up for the first ever session of the first ever cohort of Minimum Viable Video.
Iโm Lil Jon-in-the-2000s levels excited.
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Humanity is just now scratching the surface of tech-enabled rapid feedback mechanisms
We barely use this stuff for more than voting on things, and voting on things is prob v1.0. Once culture at large gets accustomed to the applications of approaches like this, itโs gonna be wild
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Pressure makes diamonds?
Meh, who cares
Pressure makes espresso?
Now you have my attention
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One of the greatest things about
@david_perell
's writing course is that when he teaches writing he doesn't even mention SEO.
No wasted time time trying to guess and optimize for what Google's algorithm wants. Just better thinking leading to better writing.
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Youโd be surprised how many people who work at big โcoolโ tech companies secretly feel that itโs not that cool and want to get out
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Minimum Viable Video on NPR ๐คฏ
@Azul_Wells
and I talk about:
-how learning video changes the lives of entrepreneurs and knowledge workers
-cohort-based courses and
@david_perell
's Write of Passage
-reverse networking
-teaching entrepreneurship in Bogotรก
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The first session of cohort 2 of Minimum Viable Video starts today
38 students (!) joining us this time around
Huge thnx to everyone from cohort 1 students to twitter friends who talked us up to ppl who sent me encouraging DMs
Extremely grateful for each and every one of you๐
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Beware "procrastilearning."
It's what is happening when you consume educational content and do busywork instead of real work.
SO
@DesignShari
for introducing me to this term.
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Image 1: Austin's Barton Springs
Image 2: Georges Seurat's A Sunday on La Grande Jatte
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Advice from
@dickiebush
re: segmenting your market: get "uncomfortably specific"
"When you think you're being too specific, you're not appreciating how large the internet is." ->
@dickiebush
on how they think about customers at Ship 30 for 30.
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๐ง๐ท๐๐ง๐ท
Tomorrow I hop on a plane to Rio de Janeiro to teach Brazilian founders how to use video to
-find funding
-attract customers
-broadcast their impact
So cool to see the world recognizing the advantage of being a video-first entrepreneur.
I โค๏ธ this work.
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Finally got to meet long-time internet friend
@mattragland
in person.
Solid human being, powerful mustache.
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What a cool play from
@thesamparr
:
Sam: "I took
@nevmed
's copywriting course, who is now my best friend."
David: "Did you know him at the time?"
Sam: "No."
David: "Wait, you took his course and then he became your best friend?"
Sam: "Yes, I took his course and then
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Yโall Iโm taking Minimum Viable Video in-person to Ecuador next week!
The best part: Iโm running all of my sessions en espaรฑol (gulp!)
Peep the venue ๐คฏ
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โDonโt be an a-holeโ is better strategy than anything youโll find in the worldโs best business books
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Youtube is the greatest education company in the history of humanity
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Do not try to find your style and then make videos
Make videos to find your style
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Just closed on a house
The closing process still requires lots of in-person signatures in an attorneyโs office
Felt like I was purchasing the services of a blacksmith or contracting a milkmaid
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Holy crap I just got word that a Minimum Viable Video student sold his company
He tells me that videos he made during MVV were what made it happen ๐คฏ
Piqued interest of the acquirer, demonstrated traction, showcased industry leadership
Case study coming soon...
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Y'all this is wild.
In 5 min
@Gartner_inc
is about to interview me about how entrepreneurs learning video is the future of work.
For a decade+ I've been pointing entrepreneurs to their research to make business decisions.
And now they're interviewing me ๐คฏ
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Heading to Guatemala to work w/ founders and capture videos for a course project.
Iโm packing light; this is the entirety of the filming setup.
20 years ago you would need to lug around crates of gear to get decent production value.
Nowadays this is all you need.
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50 people signed up so far to our Film Your First Video workshop LET'S GOOOOOOOO
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A good question to evaluate a founder: could this person start a cult?
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If you are responsible for leading people through online sessions and you don't know where to start,
@wes_kao
's State Change Method will never steer you wrong.
This technique alone has probably saved the world from thousands of hours of boring Zooms.
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The harder it is to find your job in a drop down menu on a government website, the better the chances you have a cool job
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Students in my cohort based courses -> intrinsically motivated. They chose to be there.
Students in my university classroom -> motivations run the gamut. They are there for many reasons, many of which have nothing to do with what I'm teaching
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I know an entrepreneur with a services firm making six figures with his podcast...but not in the way you're thinking.
His audience? Tiny.
Downloads? About 500 per episode.
So how's he making money?
The podcast is a customer acquisition strategy in disguise.
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