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Matt Ragland Profile
Matt Ragland

@mattragland

Followers
17K
Following
20K
Media
5K
Statuses
30K

Founder of @heycreatorhey & YouTuber w/ 100K subs. I help creators send newsletters & build courses that make money. Newsletter sends on Tuesday, link in bio!

Florida Man
Joined October 2008
Don't wanna be here? Send us removal request.
@mattragland
Matt Ragland
7 hours
You can do everything right with your newsletter…. - Show up every week.- Write useful, well-crafted emails.- Share stories, systems, and takeaways.- Grow your list with lead magnets.- Get decent open rates and replies. …and still not make any real money. That’s what was
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@mattragland
Matt Ragland
7 hours
I'm a simple man. All I want out of each day is 6 things. ❤️ Family & Friends.📹 Make Videos.📖 Read Books.💪🏻 Exercise/BJJ.☀️ Sunshine.💰 $822 of Revenue. Working to keep it simple and sustainable. This is the long game.
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@mattragland
Matt Ragland
22 hours
Then sell 2 courses within 60 days to make $300 total. Or downsell the $49 mini course to 4 people to break even. Will report back!.
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@mattragland
Matt Ragland
22 hours
New Meta ad video is ready! Started a couple hours ago. Trying newsletter subscribers with this test. Goal is $2 per subscriber, $200 test budget, i.e. 100 subs.
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@mattragland
Matt Ragland
24 hours
Thumbnail was always strong, these journal outlays with a little color have performed well for me. What made me change the title was seeing the overlay text thumbnail perform much better than the no-text version, so I just put that in the title. And off we went!
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@mattragland
Matt Ragland
24 hours
Y'all this little title change has the video RIPPING now 📈. Went from 5/10 rank after 1 day to 1/10 after 4 days 🚀. All I did was change the title 🤯
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@mattragland
Matt Ragland
1 day
But long-term my goal is to have a sustainable, high-margin business that runs on 90% of my work on YouTube, newsletters, and community. Just wanted to share what's happening behind the scenes and the real decisions, even small ones, that are building towards my goals and
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@mattragland
Matt Ragland
1 day
This time around I'm taking everything much more slowly, making changes and running experiments for 5-10% revenue swaps, i.e. clients for courses or sponsors, until I've hit a consistent monthly run rate of 60-70% of non-client revenue before "moving on" from anyone. Even after.
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@mattragland
Matt Ragland
1 day
It's taken a handful of small experiments and a lot of patience to test all this without taking the big swing that could result in little-to-no revenue for a couple of months. That's the mistake I made in 2021 when I relied on a cohort course for my only revenue for three.
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@mattragland
Matt Ragland
1 day
The last part of the equation is introducing a group coaching offer. If I sell out the fall programs (30 people across two cohorts) then that will further offset client work, allowing me to spend 80-90% of my time on YouTube, newsletters, and coaching (including the HeyCreator.
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@mattragland
Matt Ragland
1 day
It's more reliable to have one person pay you $3,000 than to hope the month-over-month average of course sales is $6,000 (say to replace two clients). I am halfway through my three-month experiment but can't take my foot off the gas. Too often in the past I've had a good.
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@mattragland
Matt Ragland
1 day
Halfway through July, it looks like it's paying off! Client revenue this month is only 40% of revenue, but I've offset this with increased course sales and sponsor deals. Now I just need to keep getting the flywheel to turn until it's self-sustaining. I say it's scary because.
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@mattragland
Matt Ragland
1 day
I did a scary thing and decided to use my client revenue "surplus" to start buying myself time to reduce client workload to go harder on YouTube, my newsletter, and the HeyCreator membership. Starting June 1st, I made more videos, started emailing daily to my newsletters, and.
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@mattragland
Matt Ragland
1 day
I was hitting my monthly revenue targets (yay!) but client revenue was still in the 70%—even inching up to 80%—of that revenue. Here's the color key for the pie charts (not to scale, I drew them haha). 🟢 Client Work.🟠 Courses + Coaching.🔵 Sponsorships.🟣 HeyCreator.🟡.
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@mattragland
Matt Ragland
1 day
Have I turned the corner? 🤔 . At the start of 2025 I had a goal to reduce my client revenue from 70% to 30% while flipping course, coaching, membership, and sponsor revenue from 30% to 70%. Through May it wasn't looking good.
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@mattragland
Matt Ragland
1 day
Here's what I would do to turn my social posts into a newsletter. I like using @lexdotpage, but you can do it yourself or with any AI model. You're basically treating the social posts like puzzle pieces. Reassemble into something new, or just expand on a popular post!
@mattragland
Matt Ragland
2 days
Honestly all you need to do for a newsletter (if you're not sending already) is look back at your top recent social posts and just expand on (or combine) into a newsletter. The visibility of social sites is so low, that the risk of people seeing "the same content" is almost
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@mattragland
Matt Ragland
2 days
Honestly all you need to do for a newsletter (if you're not sending already) is look back at your top recent social posts and just expand on (or combine) into a newsletter. The visibility of social sites is so low, that the risk of people seeing "the same content" is almost
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@mattragland
Matt Ragland
2 days
The uptick is now a new trend line 🚀
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@mattragland
Matt Ragland
2 days
I'm going all-in on YouTube because it's by far the best platform for creators. YouTube crushes other platforms on payouts and discoverability. A video I posted 7 years ago still gets 1,000 views/month, steady newsletter subscriptions and course sales. But this new inspiration
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@mattragland
Matt Ragland
3 days
I've said it before and I'll say it again. Growing up in the 90s and going to college in the 2000s was peak livin' . We had cell phones and the internet but not social media. I'd guess though that at SEC/Big10 schools these parties are still going down every weekend
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