I've said it before and I'll say it again. Growing up in the 90s and going to college in the 2000s was peak livin' . We had cell phones and the internet but not social media. I'd guess though that at SEC/Big10 schools these parties are still going down every weekend

The number reason I still love making YouTube videos is that I know my kids will be able to go back and watch Dad do cool stuff as they get older. Really goes for all my content, but the video aspect of YouTube especially will always be the winner.

Made a 24 change to the YouTube title, and there it is. The Uptick ™️

This looks really cool - AI sprawl already becoming a challenge! . I use several models and services and it would be great to bring them together in one place. This is also a struggle of Notion AI - I don’t use it as much because it’s silo’d and can’t talk to other models.

Asked for feedback on how people feel about daily emails, cool to see this 😍. fwiw - after an early period of unsubscribes it has leveled off. Total weekly unsubs about the same as when I only sent a weekly email. Mostly anecdotal takeaway - people are liking daily emails!

Back in the lab 📹

Looked at the Ad Libraries for 5 Minute Journal, Full Focus Planner, and Bullet Journal. I noticed that all the ads are under 30 seconds with more clips of the journal in use, none with a person talking like I was. Will run the next experiment with that type of creative.

Ran my first Meta ad for a $9 planner product. Spent $100 and sold 8 for $72 in revenue, so a "loss" of $28. But. Just need 1/8 to upgrade to the video training to break even on the first $100. And even if I spend another $100 for another 8 buyers, need 1/16 to buy the

If you're looking for a simple, straightforward, effective way to plan your weeks with a focus on big goals, it's the best I've found. The launch officially starts Monday, but if you want to take an early look and get a free lesson, just comment GAP and I'll DM you.

This is also a credit to the planning system I've been using the past 5 years to define, protect, and take action on my goals. It's called the GAP Method and it helps me stay disciplined without being overwhelmed, just with pen and paper.

Since I've standardized my launches (and my client launches), everything is ready to go by the time emails are being scheduled. So even a "mistake" like this still turns into a good story and immediate revenue.

I accidentally launched 5 days early 🤦 .Thought I was scheduling an email for Monday. but it went out immediately 😱 . But I was so prepared that people were able to start buying 🤑 . In the past, launching 5 days early meant I still had about 5 days of work left to do 😅

Meanwhile these two @petermckinnon field notes videos have a million combined views and driven god knows how many (non affiliate) sales to FN. and that dude has modern man mystic (literally) written all over him. If he did a notebook run or collab it would sell out instantly

Realizing that women must buy the majority of planners because all the ad sets I see are targeted to women. But many of the most productive men I see do have some type of planner. Too small a sample size for a business, or untapped potential?

*Ok here's the caveat - results are based on 3 things. 1. You get accepted in the program.2. You do the work as assigned to you.3. You send a weekly newsletter for 6 months. If you do those things and don't hit the goals we set together, I'll refund your fee.

To Recap 🧵. 1. Figure out your focus.2. Keep it concise.3. Make it visual.4. Be consistent.5. Curation is creation . If you want help with this, I'm running a newsletter accelerator this summer to help you build an email-first business. Limited to 10 people and I guarantee.

5. Curation is creation 🪄 . Organize helpful links, resources, and articles about your topic. Curation shows readers you have good taste and have their best interests in mind, regardless of who did what.

4. Be consistent ♻️ . As with anything in life, consistency is key. Send your newsletter on a regular schedule and build a content queue to stay ahead of the inevitable challenges of life and business.

3. Make it visual 📸 . People are visual creatures, so include images, infographics, and other visuals to break up your text and add interest. This can also include personal photos! Let readers in on your life.

2. Keep it concise 💬 . Your newsletter should be easy to read and digest. Get to the point quickly and don't try to cram too much information into each issue. This is even more important with mobile viewing!.