Then sell 2 courses within 60 days to make $300 total. Or downsell the $49 mini course to 4 people to break even. Will report back!.

New Meta ad video is ready! Started a couple hours ago. Trying newsletter subscribers with this test. Goal is $2 per subscriber, $200 test budget, i.e. 100 subs.

Thumbnail was always strong, these journal outlays with a little color have performed well for me. What made me change the title was seeing the overlay text thumbnail perform much better than the no-text version, so I just put that in the title. And off we went!

Y'all this little title change has the video RIPPING now 📈. Went from 5/10 rank after 1 day to 1/10 after 4 days 🚀. All I did was change the title 🤯

But long-term my goal is to have a sustainable, high-margin business that runs on 90% of my work on YouTube, newsletters, and community. Just wanted to share what's happening behind the scenes and the real decisions, even small ones, that are building towards my goals and

This time around I'm taking everything much more slowly, making changes and running experiments for 5-10% revenue swaps, i.e. clients for courses or sponsors, until I've hit a consistent monthly run rate of 60-70% of non-client revenue before "moving on" from anyone. Even after.

It's taken a handful of small experiments and a lot of patience to test all this without taking the big swing that could result in little-to-no revenue for a couple of months. That's the mistake I made in 2021 when I relied on a cohort course for my only revenue for three.

The last part of the equation is introducing a group coaching offer. If I sell out the fall programs (30 people across two cohorts) then that will further offset client work, allowing me to spend 80-90% of my time on YouTube, newsletters, and coaching (including the HeyCreator.

It's more reliable to have one person pay you $3,000 than to hope the month-over-month average of course sales is $6,000 (say to replace two clients). I am halfway through my three-month experiment but can't take my foot off the gas. Too often in the past I've had a good.

Halfway through July, it looks like it's paying off! Client revenue this month is only 40% of revenue, but I've offset this with increased course sales and sponsor deals. Now I just need to keep getting the flywheel to turn until it's self-sustaining. I say it's scary because.

I did a scary thing and decided to use my client revenue "surplus" to start buying myself time to reduce client workload to go harder on YouTube, my newsletter, and the HeyCreator membership. Starting June 1st, I made more videos, started emailing daily to my newsletters, and.

I was hitting my monthly revenue targets (yay!) but client revenue was still in the 70%—even inching up to 80%—of that revenue. Here's the color key for the pie charts (not to scale, I drew them haha). 🟢 Client Work.🟠 Courses + Coaching.🔵 Sponsorships.🟣 HeyCreator.🟡.

Have I turned the corner? 🤔 . At the start of 2025 I had a goal to reduce my client revenue from 70% to 30% while flipping course, coaching, membership, and sponsor revenue from 30% to 70%. Through May it wasn't looking good.

Here's what I would do to turn my social posts into a newsletter. I like using @lexdotpage, but you can do it yourself or with any AI model. You're basically treating the social posts like puzzle pieces. Reassemble into something new, or just expand on a popular post!

Honestly all you need to do for a newsletter (if you're not sending already) is look back at your top recent social posts and just expand on (or combine) into a newsletter. The visibility of social sites is so low, that the risk of people seeing "the same content" is almost

The uptick is now a new trend line 🚀

I'm going all-in on YouTube because it's by far the best platform for creators. YouTube crushes other platforms on payouts and discoverability. A video I posted 7 years ago still gets 1,000 views/month, steady newsletter subscriptions and course sales. But this new inspiration

I've said it before and I'll say it again. Growing up in the 90s and going to college in the 2000s was peak livin' . We had cell phones and the internet but not social media. I'd guess though that at SEC/Big10 schools these parties are still going down every weekend

The number reason I still love making YouTube videos is that I know my kids will be able to go back and watch Dad do cool stuff as they get older. Really goes for all my content, but the video aspect of YouTube especially will always be the winner.

Made a 24 change to the YouTube title, and there it is. The Uptick ™️