AdProfs
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AdProfs is focused on making sense of the ad tech industry. Join 12,000+ readers: https://t.co/3JOpy3P6SU
Joined February 2016
Keeping up with ad tech is a full-time job. To save you the time, we share our research notes every Sunday: https://t.co/wItuOq4HgG
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Results from the last question, "What is the biggest opportunity in ad tech?"
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Results from the last question, "How would you characterize the practice of bid request duplication by SSPs?"
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here we go! Inaugural Prebid Summit. This open source code runs on nearly every ad supported website, and helps publishers create a fair, open and common marketplace of advertising. #prebidsummit
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A few thoughts about this article from @OSchiffey, as telemetry data from Sincera’s synthetic users was used to identify the issue. https://t.co/HnFzYQn7Bb
adexchanger.com
Technology developed by PubMatic was as recently as this week configured in a way that put sellers and publishers at risk of GDPR violations.
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T-Mobile reports earnings tomorrow. Some ad tech questions: - How much of “Other Revenues” is from Advertising Solutions? - What sort of CPMs do they get for their ride-sharing tablets? - Was the App Insights product (launched last year) affected by Android’s security update?
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The best explanation of the latest ITP update in Safari.
Apple’s latest cookie restriction is ad tech whack-a-mole
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How to name your disintermediation product:
@mjbarash You guys should do your own and call it DirectRoute
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New pod with @ratko, the original Ad Prof and "This Week in Ad Tech" newsletter king. We talk AI, carbon, privacy, and @aripap rants about why behavioral ads are good for everyone. Spotify: https://t.co/VSZcfxKyME Apple:
podcasts.apple.com
Podcast Episode · Marketecture: Get Smart. Fast. · 04/14/2023 · 43m
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Not often you see charts like this from eMarketer. Actually, you never see them. Twitter's ad revenue decline is historically bad. via @jasmineaenberg
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Ok, network of media & adtech experts… question for you: Besides the obvious players (The Trade Desk, Magnite, TripleLift, Innovid, Samba TV, etc) - who has an interesting tech or service offering in the CTV/OTT space(s)? (please DM if you don’t want to share publicly)
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More adtech companies need to share screenshots of their products. This is a great example.
In adtech news, today our team is excited to share we're making AdQuick Browse, our most popular feature for power users, available to everyone. Get a birds-eye view of the OOH market (we have the largest inventory of any company). Learn more on our blog: https://t.co/I3r8U8BuJ2
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Results from the latest poll on whether TTD will eventually shift most ad spend to its OpenPath product:
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For those wondering where Google's ad exchange gets its unique advertiser demand.
I saw this screen and I have to say, for shame @GoogleAds. For shame. These buttons are selectable but grayed out. The UI team knows exactly what grayed out buttons mean & what affect that has. This is a dark pattern. I'm curious what @adsliaison thinks about this. #PPCchat
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“This concept of curated marketplaces has demand-side platforms, agencies and exchanges making broad decisions to winnow down the total universe of supply to a smaller higher-quality subset,” said Ratko Vidakovic, founder of ad tech consultancy @adprofs.
digiday.com
Chalk this up to a bunch of reasons, some more rational (curated costs more) than others (an unwillingness to be accountable). All of them, however, can be traced back to the fact that advertisers...
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